Starting the Year Off With a Bang! New Media Expo is ON!

Screen Shot 2014-01-01 at 4.00.52 PMI made sure that I got some rest in during the holidays because January is jammed packed in regards to entertainment news with CES, the Winter TCA, The GRAMMYS and NATPE all this month. That, and New Media Expo which I’ll be attending right off the start.

I so wish this convention was pushed later in the year; but it’s not – so I’m making the best of it. With that, my bags are packed and my shirt is made and I’m hoping to meet bloggers who cover entertainment, sports and music to add to my PR agency’s press list. If you see me walking around the Rio wearing the shirt below – please let me know what you blog about. Why? I’d love to add you to my press mailing list so I can sent you the latest news from my clients. If you write about genre find me. If you like movies find me. If you cover Western or Military films find me. If you love music, stand up comedy and interesting news find me. If you cover TV and celebrities find me. In other words, just find me and say hi! I’d love to meet you.

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I represent emerging TV networks as their PR consultant and I love to work with bloggers and think out of the box. If you in town for the convention, please find me – I’d love to hear what you write about.

Happy New Year,



Most Recent Press Release – Sony Movie Channel Pays Tribute to Ray Harryhausen



RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN Documentary and Three SINBAD -Themed Movies Comprise the Marathon 

Also, the Documentary is Available on Sony Movie Channel’s VOD Platform All Month Long


CULVER CITY, Calif., May 8, 2013 – To pay tribute to the legendary Ray Harryhausen’s remarkable achievements, Sony Movie Channel has revised its schedule to include a special TV marathon, on Saturday, May 11, highlighting the filmmaker’s career. Harryhausen, who died yesterday at the age of 92, is renowned for his special effects innovations and as the inventor of stop motion animation.

On Saturday, May 11, Sony Movie Channel will be airing the definitive Ray Harryhausen documentary, RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN, at 12:45 p.m. ET/9:45 a.m. PT. Following the documentary, Harryhausen fans will enjoy watching three SINBAD-focused films featuring Harryhausen’s special effects animation from Sony Pictures Entertainment’s library – THE 7TH VOYAGE OF SINBAD (airs at 2:30 p.m. ET/11:30 a.m. PT); THE GOLDEN VOYAGE OF SINBAD (airs at 4:10 p.m. ET/1:10 PM PT) and SINBAD AND THE EYE OF THE TIGER (airs at 6:10 p.m. ET/3:10 p.m. PT). 

Additionally, SMC is recognizing Harryhausen’s award-winning career online, presenting an interactive web experience that features Harryhausen’s signature creatures, as well as specially produced content honoring him and his impressive body of work. That web experience can be found at For those who are SMC subscribers, they will be able to watch the documentary online through May 31 by accessing that same web page.

Last month, Sony Movie Channel premiered the RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN documentary on television for the first time in the U.S. The documentary, produced in 2011 by Frenetic Arts, in Paris, marks the first time that the Ray and Diana Harryhausen Foundation has provided unprecedented access to all aspects of his award-winning career, spanning his early days in Hollywood, to his 90th birthday celebration. 

RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN was filmed over a 10-year period and features interviews and tributes from an illustrious list of acclaimed filmmakers who were inspired by his work. Directed by Gilles Penso, the documentary includes interviews with longtime admirers and Harryhausen fans that have been involved in some of the film industry’s biggest blockbuster hits.

With 16 movies to his credit, Harryhausen is known for pioneering numerous new techniques during his acclaimed filmmaking career. Not only was he a leader in armatured models and miniatures, but he also created a new type of stop-motion split-screen animation, known as “Dynamation.” His special effects budget for THE BEAST FROM 20,000 FATHOMS (1952) called for a more practical way of model interaction and, as such, Harryhausen developed a simple but effective method involving split-screens and a projector – hence, “Dynamation” was born.

In addition to innovating new filming practices, Harryhausen is credited with creating the physical looks and movements of dinosaurs, alien figures and creatures in motion pictures. Many producers and directors today still base their prehistoric creatures and beasts, as well as alien objects like flying saucers and visitors from other planets, on Harryhausen’s characters, models and drawings. His influence in genre filmmaking is still very prevalent today – over five decades later. 

Sony Movie Channel is on Channel 563 on DIRECTV; Channel 386 on DISH and Channel 1791 on AT&T U-Verse.


Sony Movie Channel Recognized for its Website Digital Enhancements

Super proud of one of my client’s getting recognized by Cynopsis: Digital as being the website of the day! Go Sony Movie Channel!

Screen Shot 2013-01-30 at 10.15.46 AM

Here was the press release to go along with it.


App and Tablet-Friendly Digital Book Launch January 30


CULVER CITY, Calif., January 29, 2013 – Throughout the month of February, Sony Movie Channel (SMC) is featuring the early films of the Oscar® Award-winning actor Jack Nicholson, as part of its Friday Features franchise. Friday Features showcases blockbuster favorites, uncut and uncensored, starting at 10:00 PM E | 7:00 PM P every Friday night. The Nicholson salute features eight of his films from 1969 to 1975, including CHINATOWN and A SAFE PLACE, which hasn’t been broadcast in over a decade.

SMC is enhancing the experience of these priceless Nicholson gems by providing an interactive digital photo book of production stills and trivia from some of his early films, including CHINATOWN, DRIVE, HE SAID, EASY RIDER, THE FORTUNE, THE KING OF MARVIN GARDENS, THE LAST DETAIL, THE PASSENGER, THE TWO JAKES, FIVE EASY PIECES and A SAFE PLACE. The tablet-friendly photo album will be available on Sony Movie Channel’s website from Jan. 30 to Feb. 28 at

The Channel is also providing another bonus — a “Script to Screen Experience” Facebook application. The app is launching in conjunction with EASY RIDER and FIVE EASY PIECES, which kick off the Nicholson tribute on February 1. Users can visit Sony Movie Channel’s Facebook page ( starting Jan. 30 and “Like” it to view scenes pulled from the actual script alongside the corresponding clip from the movie. This interactive comparison includes two scenes from each movie, and will be available through the end of February. 

The complete Friday Features schedule for February includes: (All Times are Eastern)

  • ·       February 1 –

EASY RIDER (1969, dir. by Dennis Hopper – 10:00 PM & 1:25 AM) – EASY RIDER chronicles the search for freedom by two motorcycle-riding drifters who meet up with an alcoholic lawyer in a southern jail. Peter Fonda, Dennis Hopper and Jack Nicholson star.

FIVE EASY PIECES (1970, dir. by Bob Rafelson – 11:40 PM & 3:05 AM) – This film is about a restless musician who learns you can never go home again when he visits his family for the first time in three years. Jack Nicholson, Karen Black and Susan Anspach star.

  • ·       February 8 –

DRIVE HE SAID (1971, dir. by Jack Nicholson – 8:30 PM & 1:30 AM) – Nicholson’s directorial debut is about basketball, draft dodging and sleeping with professors’ wives. The longhaired star of an Ohio College Team, can’t decide if he wants to turn pro or join his radical roommate, in bringing about a revolution. In the meantime, he’s content to carry on an affair with a faculty wife. Karen Black, William Tepper, Bruce Dern, Henry Jaglom and Cindy Williams star.

THE KING OF MARVIN GARDENS (1972, dir. by Bob Rafelson- 10:00 PM & 3:10 AM) - Jason Staebler is a dreamer who asks his brother, a radio personality from Philadelphia to help him build a paradise on a Pacific Island – yet another of his get-rich-quick schemes. But luck is against them both and the game ends badly – real life reduced to radio drama. Jack Nicholson, Bruce Dern, Ellen Burstyn and Scatman Crothers star.

A SAFE PLACE (1971, dir. by Henry Jaglom – 11:50 PM & 5:00 AM) - When a woman finds the loneliness and isolation of the present too difficult, she slips into the comfort of her memories. Gwen Welles, Dov Lawrence, Orson Welles, Tuesday Weld, Jack Nicholson and Philip Proctor star.

 ·       February 15 –

CHINATOWN (1974, dir. by Roman Polanski – 7:45 PM & 12:00 AM) - In 1937, a Los Angeles private detective takes on a simple case and burrows into it until it leads to murder and public scandal. Faye Dunaway, John Huston, Jack Nicholson and Perry Lopez star.

THE LAST DETAIL (1973, dir. by Hal Ashby – 10:00 PM & 2:20 AM)Jack Nicholson stars as a Navy Chaser who decides to show his callow young prisoner (Randy Quaid) one last good time before delivering him to the brig. Screenplay by Robert Towne (Chinatown). Nicholson, Otis Young, Quaid, Clifton James and Carol Kane star.

  • ·       February 22 –

THE PASSENGER (1975, dir. by Michelangelo Antonioni – 7:45 PM & 11:30 PM) – A burned-out journalist assumes the identity of a dead man and embarks on a dangerous charade, including meetings with gun runners and an affair with a mysterious young woman. Jack Nicholson, Maria Schneider, Jenny Runacre, Ian Hendry and Steven Berkoff star.

THE FORTUNE (1975, dir. by Mike Nichols – 10:00 PM & 1:45 AM) – This hilarious comedy is about a pair of con artists who try to swindle a woman out of her family fortune. The two scoundrels mount several inept attempts to murder her but ultimately discover that the real treasure is not the money but the girl. Warren Beatty, Scatman Crothers, Stockard Channing and Jack Nicholson star.

In honor of the Academy Awards®, SMC is devoting its entire programming schedule on Sunday, February 24 to the male actor with the most Oscar® acting nominations ever – Jack Nicholson. The network plans to repeat the entire schedule of movies above and add in THE TWO JAKES for this marathon treat. For specific times, please visit SMC’s website at

In addition to Friday Features, SMC is profiling Academy Award®-recognized films throughout the month as well as movies that celebrate Black History Month. This and more is available from SMC in February, including giving football-averse viewers plenty of other options on February 3.

 About Sony Movie Channel

Sony Movie Channel is the first U.S. multi-platform television network from Sony Pictures Television created specifically for the Hollywood movie fan. Offering uncut and theatrical releases in stunning high definition, Sony Movie Channel showcases titles from Sony Pictures’ vast library including award-winning features, cult favorites, family comedies and gripping dramas. Programming is selected from more than 3,500 Sony Pictures films, which collectively have received 184 Academy Awards® including 12 for Best Picture. Sony Movie Channel is available on DISH Network, DIRECTV and AT&T U-Verse TV on linear as well as on authenticated VOD and online platforms. For more information, visit, Facebook and/or Twitter @SonyMovieCh.







Lance Armstrong Needs to Understand that Honesty is Always the Best PR Policy

Lance Armstrong Will Confess only to Get Something That Benefits Him

Lance Armstrong Will Confess only to Get Something That Benefits Him

As a public relations executive I keep an eye on current events for several reasons, but mostly, to learn from others on how to best communicate during times of crisis. Banned cyclist Lance Armstrong is one of those people who is often embroiled in some sort of controversy (self-created) and as such, he often proves to be a great case PR study, mostly in not what to do when a crisis hits.

I don’t think that there’s anyone who believes that he adhered to the strict guidelines set forth by the U.S. Anti-Doping Agency, and apparently, now he even is backing down from upholding his innocence. He apparently is planning on confessing to using banned substances to gain back his eligibility in some fashion to compete again.


I am writing this post is to prove that “honesty is the best PR policy.” Once a lie is spoken – it becomes a slippery slope to keep defending it. In fact, the truth will always come to the surface and will eventually bite you in the behind.

The advice I always give when I’m involved in situations when someone is faced with a negative event like a DUI arrest, nasty divorce or some type of allegation is to be as honest as you possibly can from the start. I am a firm believer in being proactive in dealing with situations. This is the best way to to disarm the media. Instead of allowing them to ask the questions you don’t want asked…answer them. It leaves them speechless.

Armstrong, on the other hand, left me speechless for other reasons, mostly for how he tried to bamboozle us that he was as white as snow in everything that he was ever accused of by former teammates. He’s flat out lied to reporters, sponsors, colleagues and his fans — he held fast to the fact that he said he never did anything wrong to enhance performances. But, it was proved that he did and since then all his accolades have been wiped clean.

Proactivity is the best PR Practice.

Proactivity is the best PR Practice.

What causes me such disdain is is how he has used every circumstance in life not to give, but to get. And he’s doing it again. He’s not coming forward with the truth because it is something he should do – because it shows character – but to hopefully gain admittance back in to the competitive world. He’s a taker. Opportunist. Liar.

I, for one, think it is an astrocity how little respect he has for others and the world’s  systems. I, for one, hope that his “gaming” of the system ends and that he is held accountable for his actions. The lies must stop and I hope one day he realizes that honesty is the best policy. This man was once highly-respected and now…its hard to find something positive to say. What a sad sad story.


Timing is Crucial in PR Pitching

Don't pitch general stories when the news cycle is about a national incident like Sandy. I can’t agree more with this statement, “Timing is Everything.” And I found out how true that quote is first hand when I was recently faced with pitching the U.S. media before, during and after Hurricane Sandy.

The only other time that I have ever had to put my “job” on hold before was for 9/11. I mean that catastrophe affected the entire country and world. Everyone was in shock and the world stood still for those not involved in the rescue efforts.


As a publicist, I found myself in those same 9/11 shoes with Sandy. As warnings were sent to residents on the east to be prepared for the storm of the century the night of October 29 and the following day – all eyes were peeled on TV news channels and second screen devices to see how our fellow Americans were faring. Although, I had information to pitch during that time, I refrained from doing my job knowing it would be irresponsible for me to contact a reporter in any city on those particular days while they are reporting on the general news coverage of the natural disaster.

The point I am trying to make with this post is that there are just some days that you can’t do your job, and that’s okay. Would it have hurt if I sent out a general media pitch? Probably not. Would my pitch have been read during that time? Probably not. Was the news I had to communicate a top priority in the events of the world? No.

So to all those publicists in training reading this post, please be mindful of the news cycle. Refrain from general product pitches during such times as a national disaster, a Presidential election and mass shootings. By not bothering the media during these times, you’ll gain respect as opposed to the real possibility of losing face with them.

Even though the storm is over, I’m still extremely mindful when pitching some of my New York/New Jersey media colleagues. To this day, I start out each pitch wishing them the best for many of them are still not back in their offices and still trying to get their heat and power back on at home. So if pitching media in this area, be real and ask them how they are and mean it before you start selling them your wares. I promise you your goodwill will be noticed and you will stand out.

All My Best,





Singer/Songwriter Hunter Scott MacLeod Pays Homage to His Alma Mater, USC, with this Fresh Big Rock Sound That Inspires Fans and Players Alike 

“Fight On” by Death Valley Martyrs is inspiring sports fans across the nation.

Hollywood, CA – November 7, 2012 – USC Alum and singer/songwriter Hunter Scott MacLeod, the front-man to the metal pop rock band Death Valley Martyrs, new single “Fight On” has been downloaded over 200,000 times on iTunes and other web music sites, making it one of this year’s hottest new sports anthems.

An industry professional for over 15-years as a studio musician and film screenwriter, MacLeod, wrote and arranged “Fight On,” as a homage to his alma mater – the University of Southern California. A fan of its football team, MacLeod penned this original song in his signature style of hard rock with huge guitars and drums and powerful vocals.

Although written for his alma mater, “Fight On” is really a song for the underdog in all walks of life and is meant to inspire people to not accept a lower standard and to always push for greatness.

“’As an ardent USC football fan, I was heartbroken when USC received sanctions against the program and had its scholarships limited, so that and the struggles we have had since, made me want to create something that identified with the school and maybe inspire the players and fans alike to get excited for the future. So I took that feeling and wrote this song to emotionally ‘charge up’ the team and its fans to ‘fight on,’” said MacLeod on what inspired him to write the anthem.

“I write and sell songs for all genre types – pop, rock and country – and I’ve always wanted to create a song that would inspire fans. I’m pleased with the results of ‘Fight On’ and have heard first hand from fans of USC how much they love it. A Florida fan even told me recently that he wished his school had a song like this, which was great to hear,” commented MacLeod.

A big sounding hard rock tune with gritty vocals, “Fight On” emotionally stirs listeners with its call to action lyrics and hard rock sound. “Fight On” is available for purchase on iTunes, Amazon and other music websites, and can be streamed on his website,, and on Reverb Nation at and a sampling of the lyrics are below.

Nobody said this would be easy, nobody said this would be fine

When your backs against the wall, and you feel like you will fall

You’ve got to lay it on the line…

This is a tricky situation, they might think that we are gone

When nobody’s on the phone, and you feel so all alone

Take a breath and just Fight On 

We’ve got a great winning tradition, We got the fire in our hearts

Time has come to make a stand, show the world that you’re a fan

Gonna make a brand new start


“Fight On” will be included in Death Valley Martyrs debut CD that is slated for release early next year. Like “Fight On” almost every track will include hooky lyrics and big guitars like MacLeod’s rocked out rendition of Simon and Garfunkel’s “Bridge Over Troubled Water” and “Freeway,” an addictive track with provocative lyrics and extreme guitar breaks. Each song on the CD was created and arranged by MacLeod and as soon as the final touches are completed on the CD, he and his band will be touring stages and arenas across the U.S.

About Hunter Scott MacLeod

Known for his versatility and keen ability to write contemporary dialogue in feature films, TV series and songs, Hunter Scott MacLeod has been creating commercial content for major motion pictures and musical artists for over 15 years. In addition to his writing, MacLeod is the front man to two bands: Death Valley Martyrs, a hard rock band with explosive sounds and Perfectly November, a band that’s genre could be characterized as Power Pop for its softer arrangements and female vocals.  MacLeod creates the songs, and oversees all arrangements, while serving as the lead guitarist and vocalists for both bands. To learn more, visit


Company Headlines

For those people who are around me on a regular basis they often hear me say the following statement: “The hardest PR to do is always your own.” This statement is so true and one that I have to remember myself.

With that, I want to share a bit about some of my recent accomplishments concerning some “fun” press mentions I’ve gotten for my clients. I had a wonderful few months assisting The Television Critics Association, National Geographic Channel’s “Chasing UFOs” and “Locked Up Abroad,” and the emerging cable network and VOD channel FEARnet.

I’ve been a consistent blogger up until recently when my daylight hours got a way from me — I’m sorry that I haven’t been sharing PR tips and social media tricks, but I’ve involved in garnering some signature work and learning more about my trade. I’ll share those insights with you soon, but for now here’s a quick re-cap of some of the strategies I’ve been a part of or ones that I created on my client’s behalf.

CableFAX and Chasing UFOs Interview


NATGEOTV’s USA Today Front Page Media Break on “Chasing UFOs”

FEARnet full-length feature in Broadcasting & Cable


I am the Media Strategist for The Television Critics Association.



TCA Program of the Year Nominees Represent Diverse Genres From Period Piece “Downton Abbey” and Fantasy Adventure “Game of Thrones” to Arresting Dramas “Breaking Bad,” “Homeland” and “Mad Men”   

Critics Nominate Stellar Personalities for Career Achievement Award, Including Dick Clark, Andy Griffith, David Letterman, Regis Philbin and William Shatner 

The 28th Annual TCA Awards will be Presented on Saturday, July 28 at the Beverly Hilton Hotel

LOS ANGELES (June 7, 2012) – The Television Critics Association (TCA), a media organization with more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2012 TCA Awards.  The 2012 TCA Awards recognize outstanding television programming in the 2011-2012 season, honoring both actors and producers in a variety of categories including news and information, youth, reality, drama and comedy achievements.

The winners of the 28th Annual TCA Awards will be announced at the invitation-only presentation on Saturday, July 28, 2012, at the Beverly Hilton Hotel, as part of the group’s bi-annual industry conference.

The nominations for current programming are spread across all four broadcast networks — ABC, CBS, NBC and Fox — PBS, and 13 cable networks. HBO leads the way with eight nominations; AMC has six; NBC and PBS each have five; and CBS and FX each have four.

The nominees include a number of past winners, including Bryan Cranston, Jon Hamm, Jim Parsons and shows ranging from “Mad Men” to “Game of Thrones” and “The Daily Show” to “The Big Bang Theory.”

But there are also a number of first-time nominees, including “Homeland” and its star, Claire Danes, and “Girls” and its creator/star, Lena Dunham.

“Homeland” and “Girls” join “New Girl,” “Revenge” and “Smash” as nominees for Outstanding New Program.

“These nominees represent the highest quality that television had to offer in the past year,” said TCA President Candace Havens. “Our more than 200 members chose these people and programs as the best of the best.”

In addition to recognizing the year’s finest programming, the TCA Awards bestow a Heritage Award trophy to one long-standing program that has culturally or socially impacted society. This year, the TCA members have nominated some of TV’s most memorable series with NBC’s “Saturday Night Live,” ABC’s “Lost,” NBC’s “Cheers,” NBC’s “Star Trek” and ABC’s “Twin Peaks” as nominees in this eminent category.

The organization also presents a Career Achievement Award to an individual who has influenced television through his work on the small screen. Nominees include TV host/producer Dick Clark (“American Bandstand”), late-night talk show host David Letterman (“Late Show with David Letterman”), actor William Shatner (“Star Trek”), actor Andy Griffith (“The Andy Griffith Show”) and TV host Regis Philbin (“Regis and Kelly”).

Below is the complete list of the 2012 Television Critics Association nominees.

Individual Achievement in Drama

  1. Bryan Cranston (“Breaking Bad,” AMC)
  2. Claire Danes (“Homeland,” Showtime)
  3. Peter Dinklage (“Game of Thrones,” HBO)
  4. Jon Hamm (“Mad Men,” AMC)
  5. Jessica Lange (“American Horror Story,” FX)

Individual Achievement in Comedy

  1. Louis C.K. (“Louie,” FX)
  2. Lena Dunham (“Girls,” HBO)
  3. Julia Louis-Dreyfus (“Veep,” HBO)
  4. Jim Parsons (“The Big Bang Theory,” CBS)
  5. Amy Poehler (“Parks and Recreation,” NBC)

Outstanding Achievement in News and Information

  1. “Anderson Cooper 360” (CNN)
  2. “The Daily Show” (Comedy Central)
  3. “Frontline” (PBS)
  4. “60 Minutes” (CBS)
  5. “The Rachel Maddow Show” (MSNBC)

Outstanding Achievement in Reality Programming

  1. “The Amazing Race” (CBS)
  2. “Dancing with the Stars” (ABC)
  3. “The Glee Project” (Oxygen)
  4. “So You Think You Can Dance” (Fox)
  5. “The Voice” (NBC)

Outstanding Achievement in Youth Programming

  1.  “iCarly” (Nickelodeon)
  2. “Phineas and Ferb” (Disney)
  3.  “Sesame Street” (PBS)
  4. “Switched at Birth” (ABC Family)
  5. “Yo Gabba Gabba” (Nick Jr.)

Outstanding New Program

  1. “Girls” (HBO)
  2. “Homeland” (Showtime)
  3. “New Girl” (Fox)
  4. “Revenge” (ABC)
  5. “Smash” (NBC)

Outstanding Achievement in Movies, Miniseries and Specials

  1. “Downton Abbey: Masterpiece” (PBS)
  2. “Game Change” (HBO)
  3. “Hatfields & McCoys” (History)
  4. “Hemingway & Gellhorn” (HBO)
  5. “Sherlock: Masterpiece” (PBS)

Outstanding Achievement in Drama

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Justified” (FX)
  5. “Mad Men” (AMC)

Outstanding Achievement in Comedy

  1. “The Big Bang Theory” (CBS)
  2. “Community” (NBC)
  3. “Louie” (FX)
  4. “Modern Family” (ABC)
  5. “Parks and Recreation” (NBC)

Career Achievement Award

  1. Dick Clark
  2. Andy Griffith
  3. David Letterman
  4. Regis Philbin
  5. William Shatner

Heritage Award

  1. “Cheers” (NBC)
  2. “Lost” (ABC)
  3. “Saturday Night Live” (NBC)
  4. “Star Trek” (NBC)
  5. “Twin Peaks” (ABC)

Program of the Year

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Mad Men” (AMC)
  5. “Downton Abbey: Masterpiece” (PBS)


The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 28 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit The TCA is also represented on Facebook and Twitter. To follow the Summer TCA on twitter, tweets are represented with the hashtag #TCAs12.



The Answer to Social Media, Business and Life is Asking Why

Answers to life come through a simple question

The most overlooked word in both life and business is a simple three-letter word, it’s Why.

It’s so simple that we often forget to seek the answer to it and because we do, we are often set adrift and miss our desired goals and targets.

I stumbled upon this little gem when listening to social media guru Brian Solis who waxed eloquently in a recent presentation about how we forget to ask the question why when we build social media platforms. Solis stressed the importance of answering that question when we create our Facebook business pages, our Tumblrs, our Twitter accounts and even Pinterest Boards. It was a valid observation because if we don’t know why we are on these platforms then we won’t be able to achieve our desired results.  For example, if one starts a new Facebook business page is the reason to get more leads for clients, generate email addresses, showcase original content or sell a product? The answer is key in branding and marketing.

Answering Why Isn't Simple


Not only does this question prove beneficial regarding business and social media practice but, it is equally valuable in everyday applications too. Take a look at these Why of Life questions.

  • Why are you in that profession?
  • Why do I feel this way?
  • Why do you want to go to college?
  • Why do you want to marry so and so?
  • Why do you want children?
  • Why do you endorse that particular charity?
  • Why am I reading that article or blog post?

So do yourself a favor, and I’m writing this for myself too – let’s start asking and answering the why’s of life and business so we can achieve the best results in everything we do.

Off answering this question,




Is Facebook ruining relationships?

Facebook is no Match for Dating Relationships

Relationships are hard enough these days, but now, thanks to Facebook being in the picture, they are almost impossible. Well, that’s the message I got when I was recently in the company of 20-somethings who are single. Many told me that they are closing down their pages for they’ve caused them too much unnecessary stress when dating. They said that once they’ve gone on a date and heaven forbid a photo of them on that date hits their walls, subsequently dating havoc ensues.

Yes, if you are in the early stages of the dating process and are dining with several potential suitors, then you are probably getting grief from past dates if the news appears on your wall.

Facebook Gives Many Relationship Definitions

So is Facebook a relationship killer?

Apparently this is a hot issue. Problematic enough that the group I spoke to said they’ve had it and are closing down their pages. To them it is not worth it. They can connect with their friends other ways, like text. So it’s not a big deal not having a personal profile.

And on top of that, I’m sure we all know a few people who have caused some relationship woes by changing out their dating status before telling their significant other. I can only imagine some marriages have been affected by photos as well, especially when the spouse is attending an out-of-town convention.

I’d love to hear your thoughts on this matter and how you deal with this subject on your wall. How do you relate and keep the green eye monster of jealousy at bay with your significant other?

Is dating now harder because of Facebook?




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