Body by Vi – 90 Day Challenge – Trying It Out

This was the photo that made me say enough already and find a diet solution. Photo was taken on a green screen in January at at Fox TCA event.

Since I’ve been working out of a home office, I’ve been feeling the pounds slowly creeping on. I’ve tried to keep ahead of them, but, alas, they are winning the fight. I’ve tried every diet out there to lose the 20 pounds that I desire. I’ve been on the one with double W’s (Weight Watchers), The 4-Hour Body by Tim Ferriss and even the one based on Kellogg’s Special K cereal.  My last resort was to try the physically exhausting, P90X, fitness program, but then I started hearing about Visalus’ meal replacement shakes and well that one sounded much easier.

Please note that I am not writing this as part of Visalus’ multi-level marketing plan. I am solely commenting on my experience as a customer using the product. Before I sign up to endorse this weight-loss project, I first have to believe in it. So I’m going to blog from time to time on my results from embarking on this diet and see if it is something that I would recommend for you.

I started my Body by Vi – 90 Day Challenge on Friday, February 24. I ordered the Transformation kit and I am following that program. I am staying in the range of 1200-1400 calories a day and am trying to do some sort of exercise five times a week. My exercise varies from Zumba, to curling to ice skating or even a occassional stroll around the block.

The Transformation Kit provides the fastest weight loss results

I’m replacing two of my meals a day with Vi-Shape shakes (you use their powder and mix in yummy flavorings. My favorite so far is the peanut butter/chocolate flavored shake.) In addition to the two shakes I take two of their Omega Vitals vitamins and 1 metabolism booster supplement tablet daily. They also provide a flavorless hunger control drink mix  and an energy booster mix, called Neuro.

In five days, I can verify that I have lost five pounds and inches. (My official measuring and weigh in day is Friday). I feel great and my energy level is much higher than a week ago. In short, I feel so much better about myself and how I’m fitting into my clothes in less than a week. I do get hungry at times and thus will grab a piece of fruit. But other than that, I’m eating a sensible meal for my one meal a day because I have to remember that I am on a diet.

I put together a short video about why I’m on the 90 Day Challenge and promise to provide video updates as I journey toward my desired goal.

Wish me luck.

 

PR Campaign Series – Part 4 – Special K Challenge

Having put on a few extra pounds during the holidays, I decided to try Kellogg’s Special K Challenge. The Special K Challenge is a diet created to help you lose up to six pounds in two weeks.  Since I love cereal, I thought I would give it a try.

DIET WORKED BUT IT IS A BIT SWEET

Not only did I lose 5 pounds in three weeks, but I became a big fan of how they marketed this campaign.  Whoever conceived this concept was astute in recognizing that they needed to regularly update its message.  A great take-away for marketers is to remember that long-running campaigns need to be refreshed in order to stay vibrant.

The campaign became interactive after its first month – that’s when the cereal packaging changed asking us to upload photos.  As a result, they also provided a custom video that included my photo.  Click here to see that video. (The video is still in process – if my photo doesn’t appear at the end yet, that means that it is still waiting for an approval by someone at Kellogg’s).

The Special K Challenge is a smart campaign.  It touched consumers in a spot that causes personal pain and as such, provided a solution.

Grade: A+

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