An Unforgettable Elvis – Cirque du Soleil Homage to a Legion

(Sponsored post: I was given a complimentary ticket to attend Cirque du Soleil’s Viva Elvis at the Aria Resort and Casino in Las Vegas, NV, in exchange for a review of its show.)

A Marvelous Story about An Entertainment Legend If you have ever attended one of Cirque du Soleil’s amazing performances, you know that you’ll be treated to breath-taking acrobatics, incredible sets and costumes as well as unique story-telling. Those things are this company’s signature.

Recently I attended their newest enterprise, Viva Elvis, at the Aria Resort and Casino, its permanent Vegas theater.  It was everything that I would have expected from these award-winning producers, but there was a subtle difference with this particular show. It was in its tone. It was a more relaxed, graceful story that they told – a true testimony to the life of Elvis. Viva Elvis followed Elvis Presley’s life from his early beginnings from going to the Army, becoming a movie star, getting married and being immortalized as an Las Vegas icon. His life was nicely chronicled in a graceful pace that I’m sure was due to the fact that this production was in partnership with Elvis Presley Enterprises and CKX Inc.

Viva Elvis was as Big as Life Just Like the Legend

Don’t get me wrong, the production did include gymnastics of incredible proportions, but it also evoked emotions – I found myself shedding a tear which surprised me. But,that was because you could follow this story. They used actual film clips and home movies to forward the story from personal milestone to milestone.

It was a wonderful musical tribute that utilized some of the Giant’s most memorable tunes. Elvis’ hits were enhanced and modernized in such a way that worked in this lavish production.

I did enjoy the difference in tone and pace of this show.  Where I was on high alert and on the edge of my seat as an audience member for Cirque’s MGM performance of KA, this show allowed me to relax into the story and not worry about strange looking characters popping around me chanting things I had no idea about what they were saying. I could understand every word in this production and could easily follow this story for it was based on a real life.

This was One of my Favorite Acts - I could sit and watch them perform all day. I had some favorite acts from this particular show.  One is pictured to the left.  Apparently, in Elvis’ youth he enjoyed comic books. So to pay tribute to that, the show featured comic books characters like The Flash. These comic book athletes performed an amazing spectacle with trampolines that allowed them to walk up walls. It was absolutely fascinating and never became boring. I could sit there all day and watch them. It was fun, entertaining and highly enjoyable.

I also loved the sets and costumes. One set that I found extremely clever was how they made an American flag out of using long john underwear and white boxer shorts.  Nicely done.  I also fell in love with a particular polka-dot dress that was worn by women with giant hats that would have been fitting on Audrey Hepburn.

However, it was the wedding act that did bring a tear to my eye. I don’t know if it was the fact that I’m just a softy when it comes to true love, but this scene was so well done.  There was a giant wedding cake with a beautiful women in a wedding veil on the top.  Her husbands were below her – clad in tuxes skating around as she sang.  When the song was over, the grooms pulled out her veil and that became the screen which they projected real film clips from his wedding and other poignant moments from this life with Priscilla.  He looked so happy at that particular time. You could tell how much they were in love. And I guess my tear was out of sadness for him.  I only wish he could have held on to that love throughout his whole life. The life of a celebrity is at times cursed. I can’t even begin to imagine what his life was a like as a legend.Elvis and Priscilla Shared Happy Times

In summary, be sure to visit Viva Elvis on your next trip to Vegas. Your toes will tap. You face will smile.  And you’ll leave with a little keepsake.

Elvis knew how to entertain audiences – as does Cirque du Soleil. The two are a powerful combination.

A PR Act to Remember – Cirque du Soleil Media Relations

Blogworld Expo Updates (#bwe10)

Last week I attended Blogworld Expo 2010 in Las Vegas and although my intent was to gain knowledge and insight into the latest practical utilities for social media, I also was there to observe public relations applications.  I saw some interesting PR practices and integration at this conference and will blog about them in further posts, but today I would like to highlight one of the best. It came from Cirque du Soleil’s Social Media Manager Jessica Berlin (@jessberlin.)

Jessica posted the following information on the Blogworld blog prior to the start of the show.

It’s almost here, my favorite time of year in Las Vegas – BlogWorld! Personally and professionally, BlogWorld has been a wonderful event and I know this year will be even better. For the past two years I’ve loved showing off our Cirque du Soleil shows to attendees, we have seven shows in Las Vegas now! So again this year I would like to invite bloggers to attend one of our shows in exchange for writing a review. Whether you’re experiencing Cirque for the first time or the tenth time, your Vegas trip is not complete without hitting one of our incredible shows.

To see the complete sign up registration process, click here.

So I took her up on it. I had a couple hours free most nights before the late night parties and I have always loved Cirque’s events, so it was a win-win for me.  I went to two shows while in town, KA at MGM (I went as a guest of another blogger) and Viva Elvis at Aria.Awe-inspiring

Yes, the shows were magnificent, entertaining, memorable, show-stopping but, so was this promotion.  I wanted to go on the record pointing out the brilliance behind this astute “freebie.“  Blogging kudos to Jessica for recognizing the power of bloggers.  For a mere price of ticket, Jessica received press attention for her shows.  Jessica is one of the few media relations executives who understands that in this day and age bloggers are media members. Each has a distinct audience of followers (readers) and she knew the value that bloggers provide in increased awareness.

Story-telling at its BestNow, I don’t know Cirque’s social policy outside of the convention, but, Jessica understood that this conference is the only one in the world like it. Conference attendees are comprised of the top bloggers and podcasters in the world who each are dedicated enough to pay the pricey fee to attend Blogworld. This just wasn’t any conference, but the conference with the top mommy, non-profit, military, medical and tech bloggers.  This was very smart – congratulations again Jessica.

Also, I would be remiss to point out that with this practice reviews keep remaining fresh on shows that are pretty much evergreen.  Reviews normally only hit when a show is launched and after that, it’s pretty quiet in the media blogosphere.  But, by offering free media passes throughout the year, these reviews will keep the show fresh even though they have been in the running for years.

And if that wasn’t enough. Jessica made the whole registration process easy and unobtrusive.  We didn’t have to fill out lengthy forms or send several messages. She jumped on the comments immediately and gave us thorough instructions. It was painless.

A beautiful social media strategy which got this blogger to review two events and spread the good news about these two shows.

Well done Cirque du Soleil – even your social media is a class act.

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