5 Online Must Have’s – My Valentine For You

In celebration of Valentine’s Day, I wish I could personally give you, my kind readers, each a box of delicious chocolates. Since I’m not able to do that, I thought the best way I could show you my “appreciation” and “love” is by letting you in on some of my favorite social media secrets and tips. Thereby, this post is my Valentine for you.

MY FIVE ONLINE FAVES

Last Pass is the last Password You'll Ever Need to Remember

1. My number tool that literally changed by life is the free password manager LastPass.com. With this product you never have to worry about forgetting your passwords again.  When my Facebook and other online accounts were hacked into last spring, it was a nightmare untangling all of my passwords.  Every online account that I had ever set up in my online life had to be changed for they were compromised. Now, I just need to remember the main login password to Last Pass and that’s is. It remembers the rest. Last Pass remembers all of the accounts that require passwords and even generates passwords for you. It’s easy to use and works well for both Macs and PCs. This application has made my life so much easier. I highly recommend it for you as well.

Hootsuite has a scheduled tweet function

2. HootsuiteHootsuite is a twitter application that allows you to post tweets to multiple twitter handles and follow streams. The best reason I like this app over some of the other twitter programs like Tweet Deck is the fact that it allows you to schedule tweets. I love that I don’t have to be in front of my computer to send tweets.  This tool too has been a life-saver.  There is a free version and a paid premium service associated with this product.

3.  Social Media Examiner – I am often asked where I learn most of my social media ninja tricks.  I often

A Great Resource for Social Media Instruction

check in on the blog posts by Social Media Examiner and I purchase their webinars on Facebook and blogging. I find the information presented by this online resource as being top-notch, ahead of the curve and extremely practical. Michael Stelzner has put together a terrific educational resource.

THE WORLD IS ONLY A CLICK AWAY

There's Always Something Interesting Going on at Meetup.com

4. Meetup – If you want to find a group that meets together regarding one of your passions and/or hobbies, I highly recommend you check out Meetup.com.  There are dozens of groups gathering near you that discuss interesting subjects or provide fun activities. I belong to several. My favorites are my weekly social media club and my monthly WordPress group. These meetups for me are like going to school. It’s free education. They are a great networking resource and they help me get out of the house and mingle with others.

5. Seth Godin – You are what you read, I always say. And one person who truly inspires me with every thought he

Seth Godin is a Must Read Everyday

writes is Seth Godin. I have written about him before and my admiration still remains the same.  This dear, wise, intelligent marketer and seer of life imparts common sense ideas toward how we view every day business.  He is a prolific writer who often posts thoughts more than once a day. I promise that once you review his work, you’ll continue to come back for more.  He makes the world a better place.

And while we’re talking about people making a difference in the world, I would be remiss not to include you in that category as well.  Never forget that you make a difference in my life. You cause me to remain honest and true. And to share my thoughts and move forward. You cheer me on. Provide valuable feedback and encouragement when I need it the most.

Thank you all for being my Valentine.

Hugs,

Cindy

Valentine’s Day PR Crises – Edwards, Pitt, etc.

I thought since we’re celebrating Valentine’s Day that I would comment on the way public figures not only use the media to promote their careers, but also to manipulate their love lives.  Both can be very effective, yet, my post today is to help educate publicists to counsel your clients not to use the media in this matter.  Case in point – The John Edwards/Elizabeth Edwards/Rielle Hunter/Andrew Young debacle. Ugh. What a mess.

How Very Sad That This Family's Life is Being Played out in the Press

Granted relationships are hard for everyone – and as such, there are times public figures need to comment on arrests, etc. if a heated discussion happens ( a la Charlie Sheen).  The Sheen problems, I believe are being handled well. They are trying to keep as much private as possible and that’s good. They are not using the press to harm the other side at this point.

But, the Edwards situation I simply do not understand.  I don’t know who’s handling their brands and with so much personal info publicly known thanks to Young’s book, I don’t know if they can ever rub the tarnish off the family silver so to speak.  The damage has been done and there’s not one side that is looking good at this point.

I first was going to write that I felt for Elizabeth and I do, but she is just as much a PR heavy-hitter as the others.  She just filed a lawsuit against Young saying he allegedly aided in causing their marriage to end.  Elizabeth should be mad and feel hurt and betrayed.  But, she needs to heal on her own and get the support she needs privately.  She doesn’t need to be in the spotlight now. She needs to let go and realize she’s better than the man she married.

John, on the other hand, why did he have to leak to the press that he is engaged to his mistress and mother of daughter Quinn?  And it happened days after Elizabeth announced their legal separation. What  a creep. Why couldn’t he have waited. Did he do that just to hurt Elizabeth?

I could go on and on about this bad separation.  If you Google this situation you won’t believe what comes up – sex tapes, voice mails, altercations in bathrooms, threats of suicide, lies, special phone numbers – all so very sad.  And this from a man who thought he’d make for a great U.S. President.  He can’t even handle being the head of his house.

I am going to stop paying attention to this embarrassment and I wish the press could too. Some one has to stop them from using the press to get digs into the other.  We all don’t need to know anymore details.  Can the rest be played out privately?  Where’s the love?

Should Jennifer Take Him Back?

Speaking of love – I was at the grocery store this week and I saw on the gossip rags that Jennifer Aniston wants to take Brad Pitt back.  I do understand having your heartbroken by your one true love. I know what is it like being abandoned from the love of your life.  But, I also know that if that man walks away from you…then he’s not worthy of you.  She shouldn’t take him back.  She did nothing wrong for him to leave her in the first place.  And she needs to remember that.  But, I hope for her sake and Brad’s sake…that they keep things private.

Remember keeping things private is the best PR advice you give your clients for personal matters.  The media will get upset, but, they will always be there for you if you have news to deliver.

Happy Valentine’s Day!