How’s your resume? Your resume is a tool that will help keep you sharp, well-defined and on target. It’s your road map…it tells you where you’ve been and points others to your next direction. It is the single most important thing you can do for yourself. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...] With the state of today’s job market and employment trends, it is a bit rough out there for us professionals who are used to working on a daily basis at the same company and performing the tasks that we love. This economy and new employment structure for consultants/freelancers requires one to have incredible amounts of patience, understanding and fortitude as well as flexibility and humor. [...] With reductions of full-time positions, PR executives who were downsized are forced to become freelancers/consultants until something permanent does come around again. And this can be an exhilarating experience and not one to be dreaded if you allow yourself to dream, think differently, and diligently break from traditional work practices. [...] Why is “why” so important? If an interviewer asks you why you want the job and you don’t have a solid answer, you’re sunk. Therefore, answering “why” questions can make or break you in the interview process. A little three letter word could kill your chances at landing that job that you want. [...] In the field of PR, exits/terminations/lay-offs are always tricky matters that are often highly emotional. With that, the corp. comm executive is mandated to keep matters as professional as possible and make sure the respective company always comes out smelling like a rose. As a result, the exiting employee 99 percent of the time follows the strategy of the corp. comm department and often uses its words and phrases. Early last week, CNN anchor Campbell Brown did a classy move that I wanted to note. [...] With over 15 million people unemployed, I think the time has come for a Job Search TV Channel or Job Search on VOD. Heck, I’ll take just fours hours of programming a week if that’s what is possible at the start. I whispered this idea to MSNBC’s Chris Matthews and a few others yesterday and they all loved it too. But, I think it’s high time we help those in desperate need of employment with information that makes them more valuable to the market. [...] Well cable has “Mad Men” and it also has “Money Men.” Kudos to LA Times Reporter Meg James for her story today based on the results of a Los Angeles Times survey that listed compensation packages doled out to C-level media and entertainment executives. The figures these heads of entertainment corporations received was eye-opening and it also was perfectly timed to make an impact as the cable convention begins this week in LA. A majority of the men making these incredible salaries will be here in town, earning their money. [...] Tonight I spoke to a group of PR students about the hardest PR to do and in my opinion, your own publicity is the most difficult. I wanted to point out to this energetic group how important it is to do your own PR, especially when looking to start a career. This must never be overlooked. I have seen these stats lately that 97% of all jobs are found through networking. [...] One of of your first days in out placement services, you attend workshops to finesse things like your resume, career objectives and more importantly, your exit statement if your position was redundant. I was just thinking about what in the world Conan or his staff say about their job transitions. [...] |
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