Tag Archives: twitter

Social Media Home Runs for Press Conferences

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Press Tip of the Day - Use Flickr as your Consumer Photo Press Room

The Winter Television Critics Association Press Tour is in session and as such, major media corporations are presenting their new mid-season programming and providing re-caps of their performances by their top executives.

As of this writing, two corporations have been in house – PBS and NBC.  And with those two, I have found a couple of highlights regarding great press conference tools that I thought were brilliantly used.

FLICKR – PBS utilized Flickr as its Official Photo Press Room. They posted photos immediately after each session and because it was on the Flickr platform, bloggers could easily share these photos on their Facebook walls and twitter feeds. I LOVED THIS FEATURE and highly recommend other agencies consider using it when organizing press conferences. AWESOMENESS. Kudos to great PR work PBS.

Tag logos with Facebook calls to action and Twitter Account Names

LOGOS/GRAPHICS - I absolutely love how NBC is tagging each on-screen graphic of its shows with the respective twitter handle as well as  a call to action to “Like” the show on Facebook. Great social branding! Hat’s off to NBC for remembering these touches which aren’t small and have a large impact.

 

How to Best Use Google Plus

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What do you think about this new communication platform? It is a hit or miss?

In social media circles Google’s new social networking platform Google Plus is the most talked about new shiny toy. With Google Plus, people with gmail email accounts can organize their circle of friends in logical groupings and easily video chat with 10 people or less at the same time.

Many of its functions are similar to Facebook, so early adopters can understand its practical functionality.  For instance, you have status streams of recent posts from your friends on Google + and it easily allows for sharing of photos and video too.

If you haven’t received your invite yet to to Google +, don’t worry you will soon. I’m sure its Google intention to have everyone in the world on their social platform. Just wait, your invitation is forthcoming.

I’ve been experimenting with it over the last few days and I still am not sure of all its bells and whistles. So, with that, I’ve interviewed two social media strategists, Stacey Soleil and Darin McClure, about their views regarding Google Plus and that interview is below.  Enjoy and let me know what you think.

 

Add Cindy to your Circles

 

About the Author: Cindy Ronzoni frequently interviews colleagues about the latest new advancements in social media. Today, she tackled Google + with two experts who attend her social media club, Social Media Mastermind of Orange County (SMMOC). If you have a question about a social media tool, just let Cindy know. She’ll try and get an answer for you.

 

How to Write Killer Blog Content-Timeless Advice from C.S. Lewis

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C.S. Lewis' Advice is Timeless

C.S. Lewis never ceases to amaze me. For those of you who do not know C.S. Lewis, he was a renowned theologian who taught at Oxford and Cambridge Universities and authored more than 30 books in his lifetime, including the children’s Narnia series, Mere Christianity and The Screwtape Letters.

C.S. Lewis’ work is revered by many around the world. In fact, so much so that his life was portrayed by actor Anthony Hopkins in feature film “Shadowlands,” and his Narnia books such as “The Lion, the Witch and the Wardrobe,” have been brought to the big screen. However, not only is his work memorable, he lived his life transparently and openly shared his thoughts and struggles through his powerful pen.

His work has had a profound impact in my life and I often re-visit his words when searching for answers about life circumstances. Recently I had such a time when I needed to heed his advice and as such, stumbled upon a jewel in regards to guidelines for creating incredible content.

Whenever I attend social media events, inevitably this one question comes up every time – how do you make content that others want to read? C.S. Lewis provides the answer.

In a letter written to a schoolgirl in America, who had written (at her teacher’s suggestion) to request advice on writing, here’s what he had to say. The letter is from December 14, 1959 and his advice is spot on for the 21st Century.

CREATING MEMORABLE BLOG CONTENT

C.S. Lewis’ 8 Tips for Writing Incredible Blog Content (Source: The Essential C.S. Lewis, edited by Lyle W. Dorsett)

  1. Turn off the radio. (Today that also includes the TV, Pandora, iPod, X-box, etc.)
  2. Read all the good books you can and avoid nearly all magazines. (This one is tough for me.)
  3. Always write (and read) with the ear, not the eye. (Excellent point)
  4. Write about what really interests you, whether it is real things or imaginary things, nothing else.
  5. Take great pains to be clear. Remember that though you start by knowing what you mean, the reader doesn’t, and a single ill-chosen word may lead him to a total misunderstanding. (Brilliant point)
  6. When you give up a bit of work don’t throw it away. Put it in a drawer. It may come in useful later.
  7. Don’t use a typewriter. The noise will destroy your sense of rhythm. (I think he wouldn’t mind the computer keyboards now.)
  8. Be sure you know the meaning of every word you use.

So don’t take it from me on how to write content that gets shared…use these 8 points from the literary master C.S. Lewis. Who if he were alive today, I’m sure would be answering every Facebook and Twitter post personally.  That’s the stand up man he was.

Off to do a bit more reading.

Cindy

 

 

TAKE A DAY OFF! It Works for Chick-fil-A

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When Is Your Business Closed

Sundays are my personal days to be more human-like and step off the grid. I frown on forwarding and receiving business on this day of rest because I need to recuperate from the past week and get restored for the next. When I receive business-type tweets from others on Sunday, I feel really sorry the people who sent them for those tweets tell me that they are not resting. I rarely tweet on Sundays and when I do it’s about something that I found shareable that occurred at church or another social event. I rarely tweet out anything that I would normally do during a business week. Why?

BECAUSE EVERYONE NEEDS A DAY OF REST

In order to stay  balanced as well as mentally and emotionally healthy you need a day to rest from your electronic devices. You need a day to re-charge your batteries and chat on the phone with friends or go to a social event. Or just some time to do laundry or take a walk.

If you think by not sending business messages out seven days a week you’ll lose business think again. Look at how well does Chick-fil-A restaurants do on a six day work week. It was reported that last year the company’s annual revenue was $3.4 billion. Not too shabby huh.

In an interview with ChristianityToday.com VP of Chick-fil-A Dee Ann Turner said this about being closed on Sundays.

“It is doubtful that a public board of directors would allow Chick-fil-A to stay closed on Sundays…When we started in the mall business, Chick-fil-A always led all the restaurants on sales even though we were only open six days to their seven. I think that is still true even though the majority of the restaurants are now free-standing restaurants.

People always say to S. Truett Cathy (Founder of Chick-fil-A), “You could make so much money if you opened on Sunday.” His response is that we’ve been so successful because we have not been open on Sunday.

Truett’s children, two sons and a daughter, actually wrote a covenant that they would not do two things: 1) Sell the company or go public, and 2) Open on Sunday.

A lot of people believe the no Sunday practice originated due to Truett Cathy’s faith. And it did evolve to relate to that over time, but originally they closed on Sunday because Truett was exhausted. He needed rest. He said that if a person couldn’t earn a living in six days, then he needs to do something else.

It was about rest, but also about spending the time to rejuvenate and get strong again to serve his customers. As he hired people, he also realized how important it was for his employees to also have a day off.”

So what’s your philosophy on taking a day off? Do you agree with Truett Cathy? I do. I’d love to hear your thoughts.

 

 

 

 

Social Media Day What A Success!

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Thank you Orange County Register for hosting a Mashable Social Media Day event.

How did you celebrate  #Mashable’s Social Media Day? I celebrated it with my local social media club, Social Media Mastermind of Orange County (SMMOC) at the Orange County Register. For those of you who know me, you know that I love to support journalists and their publications, therefore, it was a win-win for me to be at the OCRegister.

Kudos to everyone who was involved at this local gathering. Employees at the paper, like Kevin Sablan, did an amazing job of lining up speakers, equipment, parking access and food vendors. The content that was provided was definitely “remark-able” and hopefully, a good time was had by all.

YEAH FOR SOCIAL MEDIA DAY

To help give you a flavor of what our day was like, I put some pictures together and produced a short video. The best thing about this day is the fact if you couldn’t make it to any event – you could still participate by following on the dozens of twitter hashtags that cropped up representing social activities throughout the world. It’s now becoming one of my favorite days of the year.

Enjoy!

How Hashtags Improve Tweets

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Talking Hashtags with Darin, Lisa and Kate McClure. Photo Credit:@Amykimesdesign

For those of us who are involved in the television industry, the rule of thumb has always been to put titles of TV shows in quotes whenever they are written about in releases or press articles. Therefore, if I was writing a press release about Fox’s hit show “Glee,” I would have it written with the quotes as I did in this sentence.

Yesterday I was looking at my Twitter stream of some of my media colleagues and I noticed that they were not using hashtags properly and in fact, really not using them at all.  For you see, these reporters are tweeting about specific TV shows, but they are putting the titles in quotes when they should be putting a hashtag instead.

Do you know what a Twitter hashtag is and are you using them on a regular basis?

In case you are new to hashtags, here’s how Twitter defines them: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

THE PROPER USE OF HASHTAGS

Corporate Media Strategist Darin R. McClure of Ready To Go Information Technologies is often overheard saying that search is not the problem with the Internet, its sorting the information which is the most difficult. He and his wife, Lisa, are advocates of Twitter and both have a in-depth knowledge about Twitter’s multiple uses for companies and users. If you follow their respective Twitter streams (@darinrmcclure, @lisamcclure) you will watch poetry in 140-character action. They are extremely gracious and informative and involved in organizing several high level Twitter chats (full blown regular conversations). I highly recommend you follow them.

I recently was able to catch up with both Darin and Lisa and interview them about the merits of using twitter hashtags.  That interview is below.

[youtube width="960" height="540"]http://www.youtube.com/watch?v=1eJkVPo-Cug[/youtube]

HOW HASHTAGS ARE HELPFUL

1. People on Twitter use hashtags before relevant keywords to categorize their tweets so that a particular topic shows up more easily in Twitter Search.

2. If you click on a hashtagged word in any message, you will see all other Tweets in that category.

3. The most popular hashtagged words often become trending topics and if your tweet is re-tweeted a lot, it can become the top tweet for that topic.

Can you Over Hashtag? As a general rule of thumb, Twitter.com recommends no more than three hashtags per tweet. Anything over that number is considered  over-tagging and yes, they even call it hashtag spam.

IN SUMMARY

  • When tweeting about topics, use a (#) and not (” “).
  • Don’t start your tweets with an @ symbol. Put some letter or words before it…Like “Hi” and then address the person in the tweet. That way your tweet is open to your entire twitter stream.
  • Check out Tweetchat.com when wanting to connect with others who are passionate about your same topics.
  • And follow me, Lisa and Darin too. We’d love to continue this hashtag conversation with you!

Special thanks to videographer @jasontucker and photographer @amykimesdesign. Follow them too.

Cindy often uses #PR to sort her tweets.

About the Author: Cindy Ronzoni loves conversations on any platform. As an experienced communicator, Cindy often writes about devices or methods to promote people, places and products. She also is an active member of Orange County, California’s social media endeavors and as such, gets the privilege of rubbing elbows with such astute practicioners as Darin and Lisa McClure. Cindy also frequently writes about small business matters on her company blog at: http://socialspreadmedia.com.

If you feel like giving her some +klout support, feel free to put it toward #pr.

 

 

How To Land the Right Job After College

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Grads: The World is at Your Feet...Copyright All rights reserved by Albert Kenyani Inima

The headline of “How To Land the Right Job After College” may be a bit loaded I know. Landing jobs are difficult for everyone, no matter when you graduated or will graduate. But, I do feel that recent college grads and soon to be college grads can get hired in the positions that they have always dreamed about.  By following a few of these suggestions below, any aspiring employee can get closer to the job of their choice or at least assist in job search.

How do I know? What makes me an expert on this topic?

I’m no job education expert, but I am an experienced executive who has worked at major corporations. I also am skilled in job search, due to a professional program I recently attended thanks to a former employer.  And I often speak at local colleges, so I do have a sense about what college students are feeling these days.  So for those reasons and those reasons alone, I strongly suggest you read on and heed some of my sage advice in this matter.  Here we go.

JOB SEARCH TO DO LIST

(1) When asked what type of job you are looking for..NEVER NEVER NEVER answer this way: “I’ll take anything really, I just need a job.” This is a wrong answer. Go immediately to Point No. 2.

(2). Did you know that 97 percent of all jobs are acquired through networking and people you know? That’s a true fact.  Therefore, if you don’t know what kind of job you want or what company you would like to work for…people like me can’t help you. I have no idea what you majored in or what your passions are. This answer hurts you more than it can ever help you. Never be vague. At least give us something to work with…

Some things that you could say if you aren’t preciously sure of what you are looking are answers like these…”I’m interested in an entry-level position at a national hotel chain (insert area here) and I would like to stay in this area.”  Or “I would like to work for a mortgage company and I will relocate for the best opportunity.” Or “I interested in pursuing a career in the action sports industry. I’d like to work in marketing and promote apparel lines and will relocate if necessary.”

Can you see how these answers are a major improvement? It helps give people a better sense of how they can help you. And people really want to help you. Heck, in this tight economy, everyone knows that we need to help each other.  It’s a given.

(3.) Now that you know what kind of position you want, you need to ask everyone and anyone to help you connect with the right companies and the right people who can hire you.  In job search, shyness isn’t allowed. You’ve got to overcome your job fright. Never be embarrassed when you meet people to immediately ask them if they know anyone in the area of your job search.  This applies to your parent’s friends who come over, your teachers, your pastors, your music teacher, your grocery clerk, your bank teller and your doorman. Heck, even ask people you meet in the elevator. Well, that may be a bit too much, but heck how can it hurt. You have to solicit for your job. I mean I’m constantly having my door bell rung with kids asking me to buy cookies, magazine subscriptions, or wrapping paper to support their school drives. If you could do it then, you can do it now. Say hello and then go into your job spiel…Hi I’m So and So. I’m graduating this month and I am looking for a position in organic farming. Do you know anyone in that field that I could talk to?  Again, don’t be shy. Heck, email me and ask me for help. I’m now a connection for you. Ask people on your Facebook page. Put it out there. We’re here to help.

(4.) If you’re still perplexed about what you want to do…stop right now for I have some homework for you. Write down the five companies where you would like to work. Remember once you get hired, that company is going to grab 40 or more hours of your time a week, so why not work at a company you actually want to work for! Try to work at those companies first.

And then add those companies to your job speech…”Hi I’m a recent graduate of BLANK and I’ve majored in engineering. I am looking for an entry-level position at one of these companies GE, Boeing, Apple, Microsoft or Northrup. Do you know anyone at one of these companies? And if so, would you mind contacting them on my behalf?”

You Should Feel Like A Winner When You Land Your Job

(5.) Be confident and don’t be desperate. You’re in charge of your destiny and your search. You do not have to take any job that comes around. First go after the companies on your target list. Do it. I don’t want you to wake up one morning and regret that you never worked at Facebook. You don’t know until you try. And once you get hired…remember to keep networking for you need to always be ready for your next great job…even if that’s a promotion at the same company.

So go get that job of your dreams. Or least one that is a close match. You have invested a great deal of time and money into yourself going after that college education. 

That’s why you deserve to work at a company that you want as well one that wants you.

If you ever need any encouragement, please contact me. I’d love to pass on more words to help you feel like “Rocky.”

Cindy

Love the Group of Students at Cal Poly Pomona and My Shirt! Thanks again.

(This post is in honor of all the students at Cal Poly Pomona. I’ve had the pleasure of getting to know them over the last semester and from my time spent there, I surely feel our future is in good hands. Congrats Graduates and to everyone else I look forward to seeing you next year!)

 

About the Author: Cindy Ronzoni has spent the majority of her career in entertainment publicity at major corporations. She now wears an additional hat, that of, blogger. She blogs here and at her company’s website: SocialSpreadMedia.com. Feel free to friend her up on Facebook and follow her on twitter. She has a soft spot in her heart for students and is a big supporter of PRSSA local chapters.

 

Best Kept Secret about Osama bin Laden

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Isn’t it ironic that President Obama wasn’t able to keep the death of Osama bin Laden a secret last night yet the CIA’s secret mission that began in September never leaked? Thank goodness for that! I was beginning to wonder if secrets can ever be kept again now because of Twitter.

TWITTER IS SAVING THE WORLD

Yep, that crazy platform that only lets you communicate with 140 characters at a time is changing how we break news. CRAZY, huh!

According to Brian Stelter, a media reporter with The New York Times, the story of bin Laden’s death leaked on Twitter while President Obama was penning the speech he was going to give to the nation last night. It’s an interesting read and you can find it here.

But the gist of the article are these couple of key paragraphs.

At 10:25 p.m., while Mr. Obama was writing his speech, one particular tweet seemed to confirm it. Keith Urbahn, the chief of staff for the former defense secretary Donald Rumsfeld, wrote at that time, “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”

Mr. Urbahn quickly added, “Don’t know if it’s true, but let’s pray it is.” He was credited by many on the Web with breaking the news, though he did not have first-hand confirmation.

This story just goes to show you that it’s time to take Twitter seriously. Reputable people use it as a news vehicle and as we saw in Japan’s earthquake, it enabled victims to communicate locations. It’s a viable communications platform and one that “smart” people are listening to.

Are you and if not how come?

______________________________________________________________________________________________

OLD GLORY IS GLORIOUS

Last night’s news of bin Laden’s death ranks up there in pivotal moments in history. It’s one of those instances when people will ask you where you were when you heard of his death.  Me, I was sitting in front of my computer writing a press release when I heard the surprising announcement.

I couldn’t believe how the news impacted me. I was stunned and then I started to realize its bearing on the world’s future. I also felt relieved for our military who persevered 10 years to capture that criminal.

Since the news was reported late in the evening,  I yearned to make a mark somehow to recognize the importance of this event.  The only thing I could think of doing was to hang out my flag in honor the troops, so that’s what I did.

You can see it here.

[youtube width="600" height="400"]http://www.youtube.com/watch?v=YmLlmhqD0Cg[/youtube]

How did you celebrate?

 

An Investment You Can Afford – Empire Avenue

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Here's Another Site that Will Consume Your Time!

While lunching yesterday with fellow social media strategist/blogger Tim Tyrell-Smith he told me about this social media adventure called Empire Avenue. According to its website,“Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!”

Tim was really excited about this social ranking website, mostly because it has a game-like component to it.  He wrote an in-depth blog post about it here and you should definitely take time to read it.

So, I had a few minutes yesterday and decided to check it out for myself.  And it’s really quite fun and I could see that for some social media types – Empire Avenue could be addicting. That is if you are one of those who is concerned about how you rank as a social media influencer. I don’t know about you, but for some reason I am concerned about my scores on Empire Avenue and on other such social media measuring sites like Klout and Peer Index. And I’m not too proud of that fact and would like to send this warning. Don’t let these sites trip you up so that you consume too much time or cause you to change your communication plans.

There are ways that you can increase your scores through little tricks like posting more on Facebook and sending more tweets to ratchet up your scores. I would like to forewarn you not to get caught up in all that. But in the end, does it really matter? These are not official rankings and not a true measurement of one’s success.

JOLLY GOOD FUN

There some things about this site which are impressive. The site exudes quality in every sense and presents numerous options to keep one interested.  It resembles the stock market and as such, it fun to buy and sell and evaluate stock in other humans, places and things. And the best part is that it’s not real money. You’ve got nothing to lose. It’s like a Monte Carlo event for online. And if you’re feeling really generous I’d love you to invest in me…the ticker symbol is THE RONZ.

Even though I’m not making money, Empire Avenue is. Empire Avenue has cleverly integrated advertising onto its site by allowing “investors” to earn more shares by engaging with products on its Shop Section.  Empire Avenue’s currency is called “Eaves.” You can earn additional Eaves by twittering and posting on Facebook and by shopping through its store.  Eaves can be acquired free or through real money.  You can watch videos, buy magazines, take surveys and purchase some through PayPal.

What I also like about Empire Avenue is that it allows me another opportunity to network online and become better acquainted with others I know.  I was really excited to invest in TRADERBECK, an advertising reporter friend of mine, and a few others fellow bloggers.

I was pleased as to how effortlessly Empire Avenue connected all of my social media activities into my profile. I was able to add in my blogs in the profile too and others are able to endorse them. As a blogger, I love that it helps spread my efforts to a new network of social media friends.

So the connections are good. The site is polished. And if I consider my time on Empire Avenue to be used as break from work, then its worthwhile.  If I think of it as a game, then I don’t feel as guilty investing my time.

But…there are some things on the other side of the coin that I have to look at like…

WHAT’S IT ALL ABOUT

Finance is not my strong suit.  When it comes to the stock market and portfolio management I have a pro who looks after mine. So, I wanted to check this out with a friend of mine who’s a financial wizard of sorts. He loves the thrill of buying and selling and does a great job of it so I wanted him to tell me his opinion. When I called him to ask him about Empire Avenue he said that he doesn’t participate in such activities that resemble the stock market for fun. He said that there are other sites that represent this area and those sites are chock full of ads from investment firms and funds.  He said the main reason these sites exist is to help others start to understand the stock market and become more comfortable enough with it so that they start real online accounts. I do see his point. I don’t think this is the case for Empire Avenue – but, clearly this site is about earning a profit. If you dig a bit deeper in the “Shop” area, you will see that’s an integral part of the site…to buy sponsored products.

We all need to make money and that’s how Empire Avenue collects their paycheck through its Shop section.  They hope that a participant gets so excited about buying and trading that they will want to earn or buy more Eaves. And if a user engages with a advertiser they probably get a take of it as well.  And although, I’ve noticed this…I do appreciate that our home pages on Empire Avenue are commercial free.  The advertisers are only seen when you visit the Shop Section.

Empire Avenue also has a foursquare component to it where the user earns badges.  On foursquare it is quite difficult to earn badges, but not so on Empire Avenue. In 24 hours I’ve earned 55 badges. That’s a bit too much don’t you think?

A Partial List of My Achievement Badges Earned in Less Than 24 Hours

Also, every time you earn one of their achievement badges, they want you to tweet it out. If you do, you get three more Eaves.  Because of  this, Empire Avenue can become the Farmville of Twitter.  I tweeted a bit too much about this stuff wanting to earn Eaves before I realized how I was cluttering up my brand on Twitter and potentially infuriating my followers.

I did not intend for this post to be a downer about Empire Avenue. I really think you should check it out. But, in doing so, just be careful not to get too carried away by your personal score or by over-messaging to increase your “unofficial” social media ranking.

I’d love to hear your thoughts about such social media measurement sites. While they are fun…are they really not anything more than a waste of time? What’s your thoughts?

 

 

 

 

 

 

 

A Clear Look At The Future

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Corning is Known For Progress and Great Cook Ware!

Don’t you often wonder where technology is heading? I mean we’ve seen glimpses of the all Internet house where appliances turn on automatically and cars that communicate. But, what’s next around the corner after the iPad?

A GLASS HOUSE

Well, you don’t have to wait any longer for Corning Incorporated, the world’s leader in specialty glass and ceramics, has produced an eye-opening, jaw-dropping video of how a glass surface will become our phone, Internet, TV and main device. Eric Bryant, also known as TheReCoach on twitter, shared this wonder with us last Saturday at our Social Media Mastermind of Orange County meeting. And it blew me away – so much so that I knew I needed to share this with you too.

At first, I dismissed it, because prior to this video, my only experience with Corning was owning a Cornflower Blue cooking dish. You know what I mean right? Just about every kitchen has one! They’re everywhere and a staple of home meals.  However, after doing a bit more research, I found out that Corning has been in business over 160 years. And they are more than cookware. Corning creates and makes keystone components that enable high-technology systems for consumer electronics, mobile emissions control, telecommunications and life sciences.  Who knew?

So sit back and enjoy this clear glimpse into the future by watching “A Day Made of Glass by Corning.” This is a fast-paced five minute video that has been viewed over 9 million times on YouTube, proving how many people will love these products.

BRING ON THE FUTURE – WE’RE READY

This video reminds me of Walt Disney’s Carousel of Progress. Walt Disney’s Carousel of Progress was an attraction sponsored by GE at Disneyland in the late 60′s and early 70′s. I loved this ride and went on it often for the lines were always short and well, it gave you a chance to sit down and relax. But, as a young girl, I marveled even then at what the future was going to hold. And now, this video that Corning produced gives me the same type of excitement. I’d be happier than a clam if only half of these ideas came through, wouldn’t you?  Heck, if this stuff is possible, maybe Wonder Woman’s plane maybe a possibility.

In closing, I’m going to leave you with the words from Walt Disney’s Carousel of Progress theme song…for I feel they are just as fitting today as they were then.

There’s A Great Big Beautiful Tomorrow

There’s a great big beautiful tomorrow
Shining at the end of ev’ryday
There’s a great big beautiful tomorrow
And tomorrow’s just a dream away

Man has a dream and that’s the start
He follows his dream with mind and heart
And when it becomes a reality
It’s a dream come true for you and me

So there’s a great big beautiful tomorrow
Shining at the end of ev’ryday
There’s a great big beautiful tomorrow
Just a dream away