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The Latest from Me on Twitter

    Me in a Nutshell

    I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.

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    Fake But Fun PR

    I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...]

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    Solutions

    Today’s content centered about broadband with NCTA’s President and CEO Kyle McSlarrow interviewing FCC Chairman Julius Genachowski. The early morning exchange was cordial and eye opening in the aspect that these two forces still have a great amount of work to do in making America more broadband literate. A word that kept being used today was “adoption.” [...]

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    Cindy Ronzoni vs. DirecTV

    Do you have a twitter account? If you don’t, this post today may change your mind, because the best device out there right now, hands down, for customer service is twitter. And to back up my words, here’s a real-life case study that happened to me this morning battling a price increase with DirecTV. [...]

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