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	<title>Cindy Ronzoni &#187; Toyota</title>
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	<link>http://www.cindyronzoni.com</link>
	<description>A blog about digital media, PR and other such things</description>
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		<title>Automotive TV Programming</title>
		<link>http://www.cindyronzoni.com/automotive-tv-programming.html</link>
		<comments>http://www.cindyronzoni.com/automotive-tv-programming.html#comments</comments>
		<pubDate>Sun, 04 Dec 2011 00:52:07 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Bravo]]></category>
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		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=2206</guid>
		<description><![CDATA[PR Pro Cindy Ronzoni thought she was watching TV, but she was wrong. She's been watching auto commercials masquerading as programs.  <a href="http://www.cindyronzoni.com/automotive-tv-programming.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>No Kin of Mine</title>
		<link>http://www.cindyronzoni.com/no-kin-of-mine.html</link>
		<comments>http://www.cindyronzoni.com/no-kin-of-mine.html#comments</comments>
		<pubDate>Thu, 01 Jul 2010 23:30:24 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Entertainment]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cindy Ronzoni]]></category>
		<category><![CDATA[cindyronzoni.com]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kin]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Thomas Edison]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=907</guid>
		<description><![CDATA[This post today is not necessarily about phones and why Microsoft's Kin didn't make it, but about how to handle PR when products shut down. <a href="http://www.cindyronzoni.com/no-kin-of-mine.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Secret PR Tip</title>
		<link>http://www.cindyronzoni.com/a-secret-pr-tip.html</link>
		<comments>http://www.cindyronzoni.com/a-secret-pr-tip.html#comments</comments>
		<pubDate>Wed, 07 Apr 2010 00:40:37 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Cindy Ronzoni]]></category>
		<category><![CDATA[cindyronzoni.com]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[Dodgers]]></category>
		<category><![CDATA[Jesse James]]></category>
		<category><![CDATA[Mark McGwire]]></category>
		<category><![CDATA[McCourts]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Nixon]]></category>
		<category><![CDATA[positive communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[scandals]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media strategy]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Water Gate]]></category>
		<category><![CDATA[www.cindyronzoni.com]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=470</guid>
		<description><![CDATA[I'll going to let you in on a little secret. Secrets are a dangerous tool in your public relations tool chest any way that you look at them. When your client is keeping a secret from you - that's deadly and when you use them in your strategy - that's never a good thing. So my advice to all you budding publicists and those more advanced is to never go that route ever if you have the choice. For secrets, always have a way of rearing their ugly head. <a href="http://www.cindyronzoni.com/a-secret-pr-tip.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>TOYOTA&#8217;S NEW PR ISSUE &#8211; TELLING THE TRUTH ABOUT THE RUNAWAY PRIUS</title>
		<link>http://www.cindyronzoni.com/toyotas-new-pr-issue-telling-the-truth-about-the-runaway-prius.html</link>
		<comments>http://www.cindyronzoni.com/toyotas-new-pr-issue-telling-the-truth-about-the-runaway-prius.html#comments</comments>
		<pubDate>Thu, 18 Mar 2010 21:26:52 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[CHP]]></category>
		<category><![CDATA[Cindy Ronzoni]]></category>
		<category><![CDATA[Prius]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=371</guid>
		<description><![CDATA[Imagine you are the head of communications at Toyota and this assignment gets dropped into your lap.  What do you do with a situation where a person may have allegedly faked a runaway incident in order to receive a new car?

As a PR pro, do you "out" the person and tell the world that he did this as a stunt to get a free car? <a href="http://www.cindyronzoni.com/toyotas-new-pr-issue-telling-the-truth-about-the-runaway-prius.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Toyota Pushing the Pedal to the Metal</title>
		<link>http://www.cindyronzoni.com/toyota-pushing-the-pedal-to-the-metal.html</link>
		<comments>http://www.cindyronzoni.com/toyota-pushing-the-pedal-to-the-metal.html#comments</comments>
		<pubDate>Thu, 04 Feb 2010 04:50:40 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[Prius]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=175</guid>
		<description><![CDATA[Does Toyota ever need crisis communication-- for this once-stellar company is hemorrhaging everywhere.   Every time a new edition of an online report comes out there seems to be some new allegation or fine being imposed on this global Japanese car manufacturer.  They are in a heap of trouble. <a href="http://www.cindyronzoni.com/toyota-pushing-the-pedal-to-the-metal.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toyota&#8217;s Accelerating PR Problem</title>
		<link>http://www.cindyronzoni.com/toyotas-accelerating-pr-problem.html</link>
		<comments>http://www.cindyronzoni.com/toyotas-accelerating-pr-problem.html#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:16:36 +0000</pubDate>
		<dc:creator>Cindy Ronzoni</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.cindyronzoni.com/?p=148</guid>
		<description><![CDATA[Toyota's recall media plan is steeped in corporate jargon.  Where's the personal touch-where's the assurance that this problem will be 100 percent fixed by installing a shock absorber to the pedal. More importantly, where's the assurance that the vehicles on the recall list are safe to drive until they are fixed.  People are skeptical that this is the cause.  There has been some finger pointing between Toyota and the pedal manufacturer which has been raising eyebrows.  This needs to be cleared up in the public's eye.
 <a href="http://www.cindyronzoni.com/toyotas-accelerating-pr-problem.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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