Does Toyota ever need crisis communication– for this once-stellar company is hemorrhaging everywhere. Every time a new edition of an online report comes out there seems to be some new allegation or fine being imposed on this global Japanese car manufacturer. They are in a heap of [...]
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Toyota’s recall media plan is steeped in corporate jargon. Where’s the personal touch-where’s the assurance that this problem will be 100 percent fixed by installing a shock absorber to the pedal. More importantly, where’s the assurance that the vehicles on the recall list are safe to drive until they are fixed. People are skeptical that this is the cause. There has been some finger pointing between Toyota and the pedal manufacturer which has been raising eyebrows. This needs to be cleared up in the public’s [...] |
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