This morning while I was working out ESPN reported that Ryder Cup Captain Corey Pavin denied that Tiger Woods was getting one of the four wild card spots on this year’s 2010 U.S. Team. Pavin further went on to say that the official announcement will be made September 7.
OK, you may be saying, big deal, Cindy – this is just an another announcement. But, it wasn’t. This story broke on twitter. Yes, the Ryder Cup Captain held his own presser (press conference) via twitter. He controlled the news by breaking it –which led me to think about how different the present PR practices are from the past.
In the past, news was usually broken by a scheduled press conference. But, today, celebrities/politicians and those in the public eye are taking matters in their own hands. No longer do these public figures need to rely on an establishment or a PR firm to announce their latest endeavors. Now, they can just tweet it and the results are just as effective as a press conference. Heck, besides messages, you can tweet out images, videos and power point slides too. twitter does it all.
So the question really is …are press conferences things of the past? The answer to that is definitely no. However, they are not as prevalent or necessary as say last year. Not only is this sad news for PR agencies, but for the news media. I mean – how in the world is the news media going to monitor every one’s twitter account? You need a mighty big tweet deck to do that to catch breaking news.
However, if we unravel how Pavin was able to get the word out successfully today (@RC_Captain_2010), I’m sure that among his nearly 7,000 twitter followers, some of those folks were members of the golf media. Thus, they must have seen it and retweeted and reported it. With one little 140 character message, Corey Pavin broke news in less than a minute and then went about his day. There was no need to set aside a block of time to phone the sports media. All it took was a one short message to get the message out. I personally think this is marvelous.
This was a great case study and it’s only the start. I think the journalists of the future will have large monitors on their desks and be assigned certain people to follow on twitter. I can only see this area growing…twitter has now become the new wire service.