So the question really is …are press conferences things of the past? In the past, news was usually broken by a scheduled press conference. But, today, celebrities/politicians and those in the public eye are taking matters in their own hands. No longer do these public figures need to rely on an establishment or a PR firm to announce their latest endeavors. Now, they can just tweet it and the results are just as effective as a press conference. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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Members of the Television Critics Association (TCA) recognized the top programs and actors representing the 2009-2010 TV season tonight at its 26th Annual TCA Awards. The biggest winner of the night was Fox’s musical ensemble comedy “Glee” which was the only series to win multiple awards from the 200-plus professional TV critics association, garnering the top honor “Program of the Year,” as well as “Outstanding New Program,” and “Individual Achievement in Comedy,” with lead actress Jane Lynch’s victory. [...] Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...] The Television Critics Association (TCA), a media organization comprised of more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2010 TCA Awards. The 2010 TCA Awards recognizes outstanding television programming in the 2009-2010 season, honoring both actors and producers in a variety of categories including news and information, youth, drama and comedy achievements. [...] Social media is the wild frontier, however, being involved in it doesn’t mean that the rules of libel and slander do not apply. They do so be careful what you post about others, even on Facebook. [...] In the field of PR, exits/terminations/lay-offs are always tricky matters that are often highly emotional. With that, the corp. comm executive is mandated to keep matters as professional as possible and make sure the respective company always comes out smelling like a rose. As a result, the exiting employee 99 percent of the time follows the strategy of the corp. comm department and often uses its words and phrases. Early last week, CNN anchor Campbell Brown did a classy move that I wanted to note. [...] “The Pacific” was a proud moment for TV. But, it was its ending credits that took my breath away. We had just finished watching some of our favorite characters return home and become acclimated into the American culture and we knew that the series had to end. I wanted to know more and the producers delivered. Through the final credits we learned that the men in the series where based on the lives of “real” men (Marines) and we were able to read what happened to them after the war. Despite what they went through and endured, we were presented with facts about their lives – and you know what? They all thrived. One became a doctor; a couple wrote their memoirs; several stayed in touch with each other; one married his sweetheart from Australia – they made it and had offspring. [...] My thoughts from the opening day lie mostly with this thought — Cable is a charitable industry. [...] Chernin threw out a heavy piece of artillery at the start. He asked what his disappointments have been. Roberts thought he was a bit slow on the dime in the content area. He wished he had made investments 20 years ago in cable companies like Turner or Discovery. [...] I’m an official member of the press at the NCTA’s “The Cable Show.” Whoot! Whoot! I am in my element and I’m all smiles. It feels so great to back with all my friends again…I’ve spent over 15 years with some of these folks and I haven’t seen them for over two years. It is absolutely wonderful. [...] |
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