Tag Archives: Social media strategy

GOOD PR STARTS AT HOME

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The Best PR Starts at Home

Do People Feel Welcome Working With You?

Imagine knocking on a friend’s door and your friend just opens the door for you to walk in. They don’t say hi to you nor call you by name, they just let you in and walk away. No, hellos. Nice to see you. Thank you for coming over. Nothing.

This is what happened to me recently when I volunteered at a major conference. I volunteered to work the event for a rather long time period. For this duty, the volunteers would be furnished lunch…it all sounded good to me and I was happy to be of some help.

But….as soon as I reported to duty things went awry.

I was told to be there very early in the morning and thus, was the first one on the scene. The staff I reported to showed up a hour later. And if that wasn’t enough, they never said hello, or thanked us for volunteering nor did they even care to know our names. And lunch, forgetaboutit. One of the volunteers had to remind them of their offer so they ordered a pizza.

This poor experience reminded me of this hard fact - the best PR starts at home. Here’s what I mean by that.

1) When working with volunteers – it is imperative that you make them feel welcomed and valued. They are as important to your event as the event. Without them, you would not be able to produce the event on a shoestring budget. So do your best to make them feel special.

2) PR people need to be friendly. I am embarrassed that I even have to write this statement. But, I am mortified to meet other colleagues that are not friendly to the press nor to people around them. Being relational in this field is a must.

Are you really Friendly

Are You Friendly or Just Appear to Be?

So, this little lesson isn’t just applicable to working with volunteers, it also applies to your Facebook page, website and reactions to the media.

Therefore, when people visit your Facebook page – do they feel welcome there or do you turn your back on them? Do you know their names? Do you not only listen to them, but do you truly hear them.

When a visitor lands on your website, how are they greeted? Can they easily access the information that they need most like how to contact you. Is your phone number prominently displayed or are you just selling them something?

As you can see a friendly welcome will go a long way in life and business. Check your attitudes online and in-person to make sure you are putting your best foot forward.

There’s no risks involved in being friendly and it all starts at home. Make sure when you put your feet on the floor to start the day, that you remember a warm hello and greeting will go a long way.

Thanks for reading and I hope you know that you are always welcome to leave messages or comments or can contact me directly. If I can ever be of any assistance, I hope you know my door is always open. You will always be greeted!

Thanks for the read.

Cindy

Twitter is the New Wire Service

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Tiger Woods learned about his Ryder Cup standing via twitter.

This morning while I was working out ESPN reported that Ryder Cup Captain Corey Pavin denied that Tiger Woods was getting one of the four wild card spots on this year’s 2010 U.S. Team.  Pavin further went on to say that the official announcement will be made September 7.

OK, you may be saying, big deal, Cindy – this is just an another announcement.  But, it wasn’t. This story broke on twitter. Yes, the Ryder Cup Captain held his own presser (press conference) via twitter. He controlled the news by breaking it –which led me to think about how different the present PR practices are from the past.

In the past, news was usually broken by a scheduled press conference. But, today, celebrities/politicians and those in the public eye are taking matters in their own hands.  No longer do these public figures need to rely on an establishment or a PR firm to announce their latest endeavors.  Now, they can just tweet it and the results are just as effective as a press conference.  Heck, besides messages, you can tweet out images, videos and power point slides too. twitter does it all.

So the question really is …are press conferences things of the past? The answer to that is definitely no.  However, they are not as prevalent or necessary as say last year.  Not only is this sad news for PR agencies, but for the news media.  I mean – how in the world is the news media going to monitor every one’s twitter account? You need a mighty big tweet deck to do that to catch breaking news.

Ryder Cup Captain Corey Pavin's tweet

However, if we unravel how Pavin was able to get the word out successfully today (@RC_Captain_2010), I’m sure that among his nearly 7,000  twitter followers, some of those folks were members of the golf media.  Thus, they must have seen it and retweeted and reported it. With one little 140 character message, Corey Pavin broke news in less than a minute and then went about his day. There was no need to set aside a block of time to phone the sports media.  All it took was a one short message to get the message out. I personally think this is marvelous.

This was a great case study and it’s only the start.  I think the journalists of the future will have large monitors on their desks and be assigned certain people to follow on twitter. I can only see this area growing…twitter has now become the new wire service.

Birthday Greetings in a Digital World

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Digital greetings are as sweet as traditional cards

So, yesterday, as many of your are well aware – it was my birthday. I usually like to lay low on my b-day and would rather deny that I’m a year older, but in this day in age of social media….the whole world knew about it thanks to Facebook and there was no way to duck it or run and hide.

My first greeting came when I checked in at my local gym.  After my fingerprint was scanned, the cute, perky trainer behind the counter shouted Happy Birthday. Boy, was that a surprise and it was a nice way to start the day. It totally caught me off guard.

Secondly, I took advantage of a Glen Ivy’s Hot Springs “free” birthday pass.  Yes, for those living near this Corona, Ca. day spa – guests get in free on their actual birthday. I love these promotions and I wish I could see the research on the effectiveness of such promotions.  I mean who attends alone – you always bring friends with you. I normally would not have visited this spa on my b-day, but this free gift was certainly inticing during this tough economy. I had a wonderful time.

Last year I took advantage of “free” admission into Disneyland on your birthday. They no longer have that promotion this season, but that too, was a wonderful marketing ploy.

Yesterday my phone was vibrating all day long due to a number of greetings coming from all parts of the globe from Facebook friends.  The power of Facebook is mind-boggling. And I mean that in a good way.  I must say I enjoyed each message – they were like wrapped gifts themselves. I was always wondering who might appear next.

Facebook Makes Your Birthdays Bigger Than Life

In summary, birthdays in my opinion have gotten better thanks to the digital age.  The celebrations are bigger for the reach now can encompass anyone on Facebook.

I loved getting these messages and I’m sure you’ve had wonderful Facebook examples too.  You don’t need to buy expensive gifts anymore – a 420 worded message is a gift worth giving over and over.

Until next year,

Cindy

2010 TCA Award Winners – A Night Celebrating Honorable TV

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This is a sponsored post–The Television Critics Association is one of my clients. Here is the link for photographs from the ceremony via Getty Images.

THE TELEVISION CRITICS ASSOCIATION ANNOUNCES

2010 TCA AWARDS WINNERS

Fox’s “Glee” Takes Home Multiple Honors as “Program of the Year,” “Outstanding New Program” and “Individual Achievement in Comedy” for winning actress Jane Lynch

“Modern Family,” “The Pacific,” “The Good Wife,” “Life,” “Breaking Bad” and “Lost” are honored along with “M*A*S*H” and James Garner

BEVERLY HILLS (Saturday, July 31, 2010) – Members of the Television Critics Association (TCA) recognized the top programs and actors representing the 2009-2010 TV season tonight at its 26th Annual TCA Awards, held at the Beverly Hilton Hotel.  Dax Shepard, star of NBC’s “Parenthood,” introduced the ceremony that bestowed 11 awards in categories reflecting comedy, drama, miniseries, news and youth programming at its annual event in conjunction with the TCA’s summer press tour.

The biggest winner of the night was Fox’s musical ensemble comedy “Glee” which was the only series to win multiple awards from the 200-plus professional TV critics association, garnering the top honor “Program of the Year,” as well as “Outstanding New Program,” and “Individual Achievement in Comedy,” with lead actress Jane Lynch’s victory.

Tom Hanks Loves Attending the TCA Awards

ABC’s “Modern Family” was voted “Outstanding Achievement in Comedy,” and ABC’s “Lost” and AMC’s “Breaking Bad” tied as the victors in the category of “Outstanding Achievement in Drama.”

Nick Jr.’s children’s show “Yo Gabba Gabba” won its second consecutive TCA Award as “Outstanding Achievement in Youth Programming,” and Discovery Channel’s “Life” series took the top honors as “Outstanding Achievement in News & Information.”

Julianna Margulies, star of CBS’s “The Good Wife,” received the award for “Individual Achievement in Drama,” and HBO’s World War II miniseries epic “The Pacific” garnered “Outstanding Achievement in Movies, Miniseries and Specials.”

In addition to recognizing the year’s finest programming, the TCA bestowed a Heritage Award trophy to CBS’ former series “M*A*S*H” for the cultural and social impact that program has had on society.

The organization also presented actor James Garner with a Career Achievement Award for the influence his work has had on the small screen.

2010 TCA Award recipients are as follows:

  • PROGRAM OF THE YEAR: “Glee” (FOX)
  • OUTSTANDING NEW PROGRAM: “Glee” (FOX)
  • INDIVIDUAL ACHIEVEMENT IN COMEDY: Jane Lynch, “Glee” (FOX)
  • OUTSTANDING ACHIEVEMENT IN COMEDY: “Modern Family” (ABC)
  • OUTSTANDING ACHIEVEMENT IN DRAMA: TIE – “Lost” (ABC) and “Breaking Bad” (AMC)
  • INDIVIDUAL ACHIEVEMENT IN DRAMA: Julianna Margulies, “The Good Wife” (CBS)
  • OUTSTANDING ACHIEVEMENT IN NEWS & INFORMATION: “Life” (Discovery)
  • OUTSTANDING ACHIEVEMENT IN YOUTH PROGRAMMING: “Yo Gabba Gabba” (NICK JR.)
  • OUTSTANDING ACHIEVEMENT IN MOVIES, MINISERIES & SPECIALS: “The Pacific” (HBO)
  • HERITAGE AWARD: “M*A*S*H*” (CBS)
  • CAREER ACHIEVEMENT: James Garner

ABOUT THE TELEVISION CRITICS ASSOCIATION

The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 26 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org.

-TCA-

Posted via email from cindyronzoni’s posterous

PR Preparedness-Be Ready to Handle Crisis in A Moment’s Notice

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Sorry that I was absent for a week…I took a little breather from blogging, but I’m back with a vengeance.  While I was away did you get a chance to read Jeffrey Zaslow’s article in Wall St. Journal “Keeping Your Foot Away From Your Mouth.”

Sometimes Sorry Doesn't Clear Your Name (credit: imey0106)

This article reminded me of the importance of being prepared for when the time comes when your client (or executive) or even you may say something that the press may construe as being offensive.  And then in a matter of moments you are on the defensive.  These are the days that that you dread as a PR pro.

Every day we can find examples where people have publicly put their proverbial foot in their mouth.  Look at these diddies from this week alone.

First case in point – former USC Mike Garrett - When he learned about the sanctions imposed on that institution by the NCAA for recruiting violations  he told a gathering the following according to the Los Angeles Times.  “As I read the decision by the NCAA, I read between the lines and there was nothing but a lot of envy. They wish they all were Trojans.” Later he added, “Today I got a purpose for really wanting to dominate for another 10 years.”

These comments did not help secure his longevity as you can imagine and last Monday he replaced by Pat Haden.

Foot in mouth syndrome 2 – The premature firing of Federal employee Shirley Sherrod of the USDA.  For those of you following this case, some of her comments at a past speaking engagement were taken out of context and presented on the web. These comments were not positive and reflected upon her poorly.  As a result, the Agriculture department did not check the facts and thus, hastily fired her, when she actually was innocent in the incident. Whoopsy!  What was the result?  The Obama administration had to issue a public apology which in turn caused them much embarrassment. By observing The President over the last two years, I’m sure he was not happy about this incident and how it tarnished his efforts.  You can read more about the story here.

Celebrity Character killers – As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with.  I am a firm believer in truth and not in cover up.  And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions.

Actions by celebrities are easily captured now through such outlets as TMZ, Perez Hilton, US, People, etc. These outlets are the prowl of the latest celebrity dish and it’s not that hard to find at times. All they need to do is watch a star’s twitter account these days.  So when a talent twitters something that sullies their reputation-there’s  not much a publicist can do.  What defense do we have?  Do we think this line works — excusing them for their actions because they were inebriated when they wrote it and it wasn’t their intention? The first time this excuse may work, but after that, their credibility get shot.

We all must be accountable for our actions.  Tiger Woods is experiencing this and is careful about his reputation now. He knows he is being watched by the public.  Kobe Bryant had to overcome a situation a few years ago and has kept out of the headlines with scandal.  Laying low does help people forget past issues.

Actions Speak Louder Than Words (credit: Getty images)

But, for those like Mel Gibson and Lindsay Lohan it is a different story.  For Mel, if those tapes are proven to be his voice, he needs to go get some help and then enter back into the limelight when he has changed his ways. And for Lindsay and the fact that she painted that profanity on her fingernail. She did that. No one else can take the blame. How can you defend that action as a publicist other than to say…that it was a cry for help?

With anyone now having the ability to broadcast and share their words through social media, we must be mindful of our words.  We all are held responsible for our actions and accusations. We all must filter our thoughts, actions and deeds online for you are accountable.  And at the end of the day, there’s only so much you can clean up. Yes, people can forgive others, but they also never forget.

Just today the facts came out about Facebook. Over 500 million humans have accounts across the globe. That breaks down to one-out-of-seven people who are using it.  And that fact makes me shudder. It scares me to think about how many of those users are unaware of the power behind words and the damage that can result by misinformation.  If you don’t think it can happen to you, just look at Ms. Sherrod.  Her comments were edited unbeknownst to her.  The same thing could happen to any of us. We need to be smart online.

In summary, be mindful of all that you say, do, write and text.

But, if you do find yourself in a spot of trouble…I’m just an email away.

Cindy

No Kin of Mine

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Kin - a failure or ahead of its time?

So by now, I think we have all heard that Microsoft’s latest device, Kin, which was billed as the first phone built for social networking has been taken off the market after only two months in consumers hands.

As a result, I thought it would be good timing to discuss how to handle PR when products shut down.

Ahhh, the Kin. I was a bit confused by the need for such a device when it was announced, how about you?  I mean smart phones are exactly that now, smart and can handle social networking…so why would I need a special phone just for that?  Its selling points didn’t grab me.  Like Apple products that come onto the market, they are trailblazers and become mainstays in our life.  Can you imagine not having an iPod, iTouch or iPad in your life now?  But, a Kin. It wasn’t a necessity, but a gimmick that Microsoft thought would be the “in” thing for young consumers.

I mean it looked cool and I understand what it did. It shot great photos with its camera and you could easily share videos and text for social sites.  But, with so many other devices capable of the doing the same thing…I guess in two short months consumers didn’t feel the need for it in their lives.

I have recently experienced this myself as I start my own social media agency.  I am finding that if my potential client is not open to social media or an advocate of it – then it’s best for the both of us not to do business together-that is not until that client understands the power of new media.  Therefore, the Kin is a product that probably was ahead of its time and the market was too small to understand its need.

I mean I recently attended a meeting where Sprint’s 4G network was discussed through the use of the HTC EVO android phone.  That phone can do the same things and a few more than the new iPhone 4 can do and it sure can handle everything that the Kin does.  So as Microsoft found out – there really wasn’t a need for Kin.

And as a PR pro, I applaud Microsoft for having the guts and um balls to pull the plug on the device and face defeat. I know corporately it was a hard decision to make for not only did Microsoft face personal embarrassment, but so did Verizon who was the sole carrier.  Verizon supported this concept and thus went down with them.

But, I want to remind you – that there is no such thing as failure.  Look at Thomas Edison, a premier inventor.  He did over 10,000 tweaks to the incandescent light bulb before he perfected it and showed it off.  To him, this is how he views failure.

Many of life’s failures are people who did not realize how close they were to success when they gave up. T. Edison.

So that’s my PR advice to you. When a product, a TV show or employee is not performing, don’t be afraid to advise your CEO that he/she can pull the plug.  The company will be better off in the long run for it and embarrassment of its demise will be remembered for less than a week. Some other news story will take its place and you will be able to get on with your work as usual.

Look at Toyota…they are weathering the storm and are getting back to work. Cut bait and move on.

Homer Always Shoots Straight From the Hip

If you don’t – then your job as the head of the PR dept. will get quite messy. You will spend a good chuck of your time every day putting out fires from leaks that will arise as news of your product’s ineffectiveness starts to hit the media or is shared through social media.

People have a hard time keeping secrets. And when dealing with television shows, you can never hide the ratings.  Consumers can see how last night’s episode performed or didn’t perform.

Be on top of your game and like Thomas Edison – keep perfecting your product. I’m sure elements of the Kin will remain in the next device that Microsoft launches for it did produce some novel touches.

Soldier on for it takes more courage to admit defeat than to live a lie.

Good job Microsoft.  You did the right thing and deserve respect for trying.  There’s no black eye in this situation.

Happy Social Media Day!

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A Holiday For Your Smartphone

So I hope you and your smartphone, computer, net book, iPad or kin are celebrating today for its SOCIAL MEDIA DAY.  Yep, today you can be as geeky as you want – it’s allowed and demanded. So embrace your communities, friends, followers and twitter away to your heart’s desire. I love this.

How am I celebrating this day?  I’m having a hi-tech talk lunch with one of my geeky Mac friends today and from there going over to my town’s celebration – all things social media.  And if you’ve don’t have anything on your dance card yet, don’t fret…just check out what meetups are happening near you today by clicking here….Mashable Meetups.

Go have fun! And tweet about it. Here’s how Mashable’s Founder and CEO Pete Cashmore, the inventor of this day, recommends participation.

How To Participate in Social Media Day

  • Meetup Everywhere Mashable: Sign up to attend an event on the Meetup Everywhere Mashable.
  • Watch the live streams worldwide: We’ll be updating throughout the day.
  • Tweet: Use the #smday hashtag on Twitter. With so many participating, we should be a trending topic on Twitter on June 30. Also, we’ll soon be announcing a prize for those that tweet or post to Facebook.
  • Add the Social Media Day Twitter theme from TweetyGotBack to your account in support of the day.
  • Follow @mashSMday: Follow @mashSMday on Twitter for updates and developments on the celebration.
  • Comment via Facebook: Go to Smday.com and leave a comment either promoting your meetup or tell us what you’re doing for your event.
  • Upload to Flickr: Upload photos to Flickr and tag them with #smday.

Fake But Fun PR

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Fake but fun twitter accounts - A PR Nightmare

In the past about the only fun a publicist could have in her messaging would be writing a creative lead paragraph in a press release.  Yes, all press releases are creative…but sometimes you get to work on a product or content that lends itself to a more informal tone in your missives.  For instance, if I was publicizing “The Last Comic Standing,” I’d probably start the release with a joke from one of the comedians.  But, I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts.

Case in point – the @BPGLOBALPR twitter account-I first found out about it through an article in Wall St. Journal. It’s a great read and I highly recommend it — But, if you can’t take a look at it here’s the opening paragraph  for you –”A Twitter user with an account dubbed BPGlobalPR is posting satirical entries about the massive oil spill in the Gulf of Mexico — and already has more than twice as many followers as BP America’s actual account.”

Oh, the real BP PR team is not happy about this counterfeit account. However, at the same time, BP acknowledges that people are using this vehicle to express their views about this catastrophe and they are not shutting it down. The other surprising antidote about this fake PR account is that several people thought it was the real deal!  This is an interesting idea for citizen protests and something PR pros need to think about and figure out how they would handle it if it happened to a client.

To give you an idea about what they’re writing — here’s some example tweets from BPGLOBALPR :

  1. We respect your outrage, we just don’t believe it’s sustainable. #exxonvaldez #bpcares 9:52 PM Jun 13th
  2. Investing a lot of time & money into cleaning up our image, but the beaches are next on the to-do list for sure. #bpcares 8:19 PM Jun 13th v
  3. On behalf of England, I declare war on the United States. Now, does anyone need fuel for their tanks and jets? ^Tony
  4. Opening more wells in the Gulf! We’re drilling for ALL the oil down there to ensure this never happens again. #4yoursafety
  5. Millions of people live in the gulf. If each one donated just a few thousand dollars, we’d have enough $ to fix this mess. #bpcares 2:11 PM Jun 11th
  6. We are not killing animals in the gulf, we are creating fossils in the gulf. Have a little perspective. #bpcares

These fake accounts are all over the web.

In the film industry, there’s @FakeParamount. Some recent entries include:

  1. Congrats 2 Weinsteins on acquiring Michelle Yeoh film Reign Of Assassins. It’ll look good on the shelf with the other films U never release. 4:19 PM Jun 11th
  2. Wanted: Brilliant foreign directors to direct bland & boring action movies. Just like John Woo, you too can direct movies like Paycheck! 12:15 PM Jun 11th
  3. You weren’t suppose to know that selling toys comes before the script. Doh! (via @arlenecharris) you mean this one? http://ow.ly/1XmtR 12:05 PM Jun 11th v
  4. Ever wonder what would happen if the Titanic was a Transformer? Wonder no longer! James Cameron & Michael Bay unite for TitanicFormers 3-D! 10:38 AM Jun 11th

Or my personal favorite…@facebookPR. Take a look.

  1. Moving all of our servers to Sweden next week so we can really go rogue with our privacy policy 7:06 AM Jun 14th v
  2. Working hard on our new Bing-like backgrounds 6:56 AM Jun 14th
  3. Instead of location, age, relationship status, we’ll be showing advertisers your pics so they can tailor ads to you further 4:20 AM Jun 13th
  4. Great morning. Just found a way to give more of your personal info to advertisers. 4:19 AM Jun 13th
  5. Typical girl on Facebook: Hey, friend me so I can see if that girl I didn’t like in High School got fat. 7:57 AM Jun 12th
  6. Typical guy on Facebook: Hey, friend me so I can see pics of your hot friends. 7:56 AM Jun 12th

And individuals are getting there’s as well….poor Carol Bartz, CEO of Yahoo!…there’s a fake account for her too….I guess it’s the ultimate form of online flattery right? That’s one way to spin it….Anyway, @fakecarolbaratz….you’ll see activity like this:

  1. RT @ivan_d Yahoo is serious about social: cafeteria sandwiches named Status, Update, Connect :) http://twitpic.com/1wta2x All in a yrs work 12:25 PM Jun 14th
  2. Announcing 2 company wide bans effective immidiately: Google as default homepage setting and combovers. 11:52 AM Jun 11th
  3. About the $0.00 check @LeanBlog We’ve recently started letting users know exactly how much we value them. You got your answer, now scram. 9:17 AM Jun 11th
  4. The hype for that new Apple thingamajig is deflating faster than my futon. 1:18 PM Jun 8th
  5. <3′s Bourbon Watermelon Fridays! 4:25 PM Jun 4th
  6. I consider much of what Google does to be on par with plastic cutlery. Cheap, poor usability and disposable.

There’s a lot of people who have extra time on their hands don’t you think?  But, here’s my PR tip for you…go ahead and register a fake twitter account for your company and top CEO-but never use it.  That way, you’ll own the account names and others can’t use FAKEcompanyname for your business.  That won’t stop them, it will just make it a bit harder for them to gain some followers using a name that isn’t as recognizable.

I’m off to read some more fake news….

The real not fake

Cindy

Stereotypes & Labels Lead to PR Messes

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A Search About Stereotypes

Social media is the wild frontier, however, being involved in it doesn’t mean that the rules of libel and slander do not apply.  They do and my biggest fear lies with Mr. Joe Public for he is not a trained journalist. As such he is unaware that he can be sued for things he says about others on his Facebook page. This point leads me to today’s PR Tip – Be careful what you post about others.

Here’s today’s takeaway - Libel is injury to reputation. So that funny post or comment about how so and so is fat, ugly, looks like a dork or is affiliated with some type of political party can get you in trouble if not today then tomorrow.

What led me to write this post is that I’m seeing more labels and stereotypical messaging than ever before which leads me to think it is becoming a trend.  In fact, I fell prey to it.  Last week, a Facebook friend was stating his opinion about Supreme Court Nominee Elena Kagan on his wall.  I made a positive comment about her and then I was received a comment from someone I didn’t know at all who labeled me as a feminist liberal who’s probably never been married.  I did not like how this person labeled me – he didn’t know me, but already he came up with these assumptions.  Yes, I am single, but I am not bitter and I am not a feminist.  I believe in equal pay for equal work and I would love to be married someday.  Labeling is just too easy and most forget that they can get in trouble for it.

Besides calling people “names,” stereotyping someone without presenting facts can also get you in trouble.  Well, to go one step further…any assumptions can get you into trouble.  I remember being involved in an Ad campaign once where images of homely, odd ball, overweight and old people were photographed (all in jest of course) to represent the viewers not watching the network.  I tell you the day after these Ads appeared they came down from public outrage.  So be very careful what general comments you make about someone.

Another recent example of this is the photo (and I’m not going to show it) of Jesse James wearing a Nazi hat.  Allegedly, he was at a party and someone took that photo, again all in jest.  But, this so-called friend posted it somewhere and now it lives on the Internet forever and Mr. James has to defend that he is not a racist probably forever.

In summary, watch your words, especially in the heat of battle.  Be sure to take a couple of breaths before you post a comment after one that you find so imbecilic.  Make sure your comments do not injury anyone’s reputation, especially your own. For you never know if one day you might run for a government office and all those slanderous things you said in jest may appear front and center again and not in good way.

Always Looking Out for Your Reputation,

Cindy

Social Media is Mainstream No Two Ways About It

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I was sent this outstanding video today that clearly shows why social media is no longer a fad. If you are still skeptical, this post is for you.

[youtube]http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded[/youtube]

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