Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] So I hope you and your smartphone, computer, net book, iPad or kin are celebrating today for its SOCIAL MEDIA DAY. Yep, today you can be as geeky as you want – it’s allowed and demanded. So embrace your communities, friends, followers and twitter away to your heart’s desire. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] Social media is the wild frontier, however, being involved in it doesn’t mean that the rules of libel and slander do not apply. They do so be careful what you post about others, even on Facebook. [...] I was sent this outstanding video today that clearly shows why social media is no longer a fad. If you are still skeptical, this post is for you. [...] EVERYONE needs to realize that potentially every move or word they say can end up “on the record,” because of the public’s use of their cell phones as cameras. [...] In the field of PR, exits/terminations/lay-offs are always tricky matters that are often highly emotional. With that, the corp. comm executive is mandated to keep matters as professional as possible and make sure the respective company always comes out smelling like a rose. As a result, the exiting employee 99 percent of the time follows the strategy of the corp. comm department and often uses its words and phrases. Early last week, CNN anchor Campbell Brown did a classy move that I wanted to note. [...] “The Pacific” was a proud moment for TV. But, it was its ending credits that took my breath away. We had just finished watching some of our favorite characters return home and become acclimated into the American culture and we knew that the series had to end. I wanted to know more and the producers delivered. Through the final credits we learned that the men in the series where based on the lives of “real” men (Marines) and we were able to read what happened to them after the war. Despite what they went through and endured, we were presented with facts about their lives – and you know what? They all thrived. One became a doctor; a couple wrote their memoirs; several stayed in touch with each other; one married his sweetheart from Australia – they made it and had offspring. [...] Chernin threw out a heavy piece of artillery at the start. He asked what his disappointments have been. Roberts thought he was a bit slow on the dime in the content area. He wished he had made investments 20 years ago in cable companies like Turner or Discovery. [...] |
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