Toyota's Accelerating PR Problem

Toyota’s recall media plan is steeped in corporate jargon. Where’s the personal touch-where’s the assurance that this problem will be 100 percent fixed by installing a shock absorber to the pedal. More importantly, where’s the assurance that the vehicles on the recall list are safe to drive until they are fixed. People are skeptical that this is the cause. There has been some finger pointing between Toyota and the pedal manufacturer which has been raising eyebrows. This needs to be cleared up in the public’s [...]