Imagine you are the head of communications at Toyota and this assignment gets dropped into your lap. What do you do with a situation where a person may have allegedly faked a runaway incident in order to receive a new car? As a PR pro, do you “out” the person and tell the world that he did this as a stunt to get a free car? [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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Does Toyota ever need crisis communication– for this once-stellar company is hemorrhaging everywhere. Every time a new edition of an online report comes out there seems to be some new allegation or fine being imposed on this global Japanese car manufacturer. They are in a heap of trouble. [...] |
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