Imagine knocking on a friend’s door and your friend just opens the door for you to walk in. They don’t say hi to you nor call you by name, they just let you in and walk away. No, hellos. Nice to see you. Thank you for coming over. Nothing.
This is what happened to me recently when I volunteered at a major conference. I volunteered to work the event for a rather long time period. For this duty, the volunteers would be furnished lunch…it all sounded good to me and I was happy to be of some help.
But….as soon as I reported to duty things went awry.
I was told to be there very early in the morning and thus, was the first one on the scene. The staff I reported to showed up a hour later. And if that wasn’t enough, they never said hello, or thanked us for volunteering nor did they even care to know our names. And lunch, forgetaboutit. One of the volunteers had to remind them of their offer so they ordered a pizza.
This poor experience reminded me of this hard fact - the best PR starts at home. Here’s what I mean by that.
1) When working with volunteers – it is imperative that you make them feel welcomed and valued. They are as important to your event as the event. Without them, you would not be able to produce the event on a shoestring budget. So do your best to make them feel special.
2) PR people need to be friendly. I am embarrassed that I even have to write this statement. But, I am mortified to meet other colleagues that are not friendly to the press nor to people around them. Being relational in this field is a must.
So, this little lesson isn’t just applicable to working with volunteers, it also applies to your Facebook page, website and reactions to the media.
Therefore, when people visit your Facebook page – do they feel welcome there or do you turn your back on them? Do you know their names? Do you not only listen to them, but do you truly hear them.
When a visitor lands on your website, how are they greeted? Can they easily access the information that they need most like how to contact you. Is your phone number prominently displayed or are you just selling them something?
As you can see a friendly welcome will go a long way in life and business. Check your attitudes online and in-person to make sure you are putting your best foot forward.
There’s no risks involved in being friendly and it all starts at home. Make sure when you put your feet on the floor to start the day, that you remember a warm hello and greeting will go a long way.
Thanks for reading and I hope you know that you are always welcome to leave messages or comments or can contact me directly. If I can ever be of any assistance, I hope you know my door is always open. You will always be greeted!
Thanks for the read.