Community Managers-New Title for PR Professionals?

As a PR pro, I am enjoying implementing community management into my portfolio of services. To me it’s exciting. Whereas, as traditional media continues to downsize (last Monday’s ABC News report), the numbers of others we can connect with to promote ideas, people, companies continues to explode. The players may have changed, but the audience is ever growing. It’s a harvest out there in Community Land.

So I will be proud if one day my title includes the term Community Manager. I have always enjoyed promoting content and with social media, I have so many choices to reach great amounts of people with varying [...]

Toyota's Accelerating PR Problem

Toyota’s recall media plan is steeped in corporate jargon. Where’s the personal touch-where’s the assurance that this problem will be 100 percent fixed by installing a shock absorber to the pedal. More importantly, where’s the assurance that the vehicles on the recall list are safe to drive until they are fixed. People are skeptical that this is the cause. There has been some finger pointing between Toyota and the pedal manufacturer which has been raising eyebrows. This needs to be cleared up in the public’s [...]