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The Latest from Me on Twitter

    Me in a Nutshell

    I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.

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    PR Preparedness-Be Ready to Handle Crisis in A Moment’s Notice

    As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...]

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    Fairness on the Job?

    If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...]

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    A Secret PR Tip

    I’ll going to let you in on a little secret. Secrets are a dangerous tool in your public relations tool chest any way that you look at them. When your client is keeping a secret from you – that’s deadly and when you use them in your strategy – that’s never a good thing. So my advice to all you budding publicists and those more advanced is to never go that route ever if you have the choice. For secrets, always have a way of rearing their ugly head. [...]

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    Be Kind to Yoursel

    A new year does bring expectations as well as goals and resolutions. If you are under pressure due to the economy or because you are in a career transition it is VERY IMPORTANT that you heed this advice. TAKE ONE DAY AT A TIME. Don’t let the added pressure of a new year, cause you anymore stress than you already have. [...]

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