So the question really is …are press conferences things of the past? In the past, news was usually broken by a scheduled press conference. But, today, celebrities/politicians and those in the public eye are taking matters in their own hands. No longer do these public figures need to rely on an establishment or a PR firm to announce their latest endeavors. Now, they can just tweet it and the results are just as effective as a press conference. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] Tonight I spoke to a group of PR students about the hardest PR to do and in my opinion, your own publicity is the most difficult. I wanted to point out to this energetic group how important it is to do your own PR, especially when looking to start a career. This must never be overlooked. I have seen these stats lately that 97% of all jobs are found through networking. [...] Do you know who you are? And if so, is that brand projected online through all your syndicated products? This is my favorite subject – my passion – personal branding. I enjoy working with people to help them define their uniqueness and authenticity and then have them project it through their online personae. [...] |
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