I am the Media Strategist for The Television Critics Association.



TCA Program of the Year Nominees Represent Diverse Genres From Period Piece “Downton Abbey” and Fantasy Adventure “Game of Thrones” to Arresting Dramas “Breaking Bad,” “Homeland” and “Mad Men”   

Critics Nominate Stellar Personalities for Career Achievement Award, Including Dick Clark, Andy Griffith, David Letterman, Regis Philbin and William Shatner 

The 28th Annual TCA Awards will be Presented on Saturday, July 28 at the Beverly Hilton Hotel

LOS ANGELES (June 7, 2012) – The Television Critics Association (TCA), a media organization with more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2012 TCA Awards.  The 2012 TCA Awards recognize outstanding television programming in the 2011-2012 season, honoring both actors and producers in a variety of categories including news and information, youth, reality, drama and comedy achievements.

The winners of the 28th Annual TCA Awards will be announced at the invitation-only presentation on Saturday, July 28, 2012, at the Beverly Hilton Hotel, as part of the group’s bi-annual industry conference.

The nominations for current programming are spread across all four broadcast networks — ABC, CBS, NBC and Fox — PBS, and 13 cable networks. HBO leads the way with eight nominations; AMC has six; NBC and PBS each have five; and CBS and FX each have four.

The nominees include a number of past winners, including Bryan Cranston, Jon Hamm, Jim Parsons and shows ranging from “Mad Men” to “Game of Thrones” and “The Daily Show” to “The Big Bang Theory.”

But there are also a number of first-time nominees, including “Homeland” and its star, Claire Danes, and “Girls” and its creator/star, Lena Dunham.

“Homeland” and “Girls” join “New Girl,” “Revenge” and “Smash” as nominees for Outstanding New Program.

“These nominees represent the highest quality that television had to offer in the past year,” said TCA President Candace Havens. “Our more than 200 members chose these people and programs as the best of the best.”

In addition to recognizing the year’s finest programming, the TCA Awards bestow a Heritage Award trophy to one long-standing program that has culturally or socially impacted society. This year, the TCA members have nominated some of TV’s most memorable series with NBC’s “Saturday Night Live,” ABC’s “Lost,” NBC’s “Cheers,” NBC’s “Star Trek” and ABC’s “Twin Peaks” as nominees in this eminent category.

The organization also presents a Career Achievement Award to an individual who has influenced television through his work on the small screen. Nominees include TV host/producer Dick Clark (“American Bandstand”), late-night talk show host David Letterman (“Late Show with David Letterman”), actor William Shatner (“Star Trek”), actor Andy Griffith (“The Andy Griffith Show”) and TV host Regis Philbin (“Regis and Kelly”).

Below is the complete list of the 2012 Television Critics Association nominees.

Individual Achievement in Drama

  1. Bryan Cranston (“Breaking Bad,” AMC)
  2. Claire Danes (“Homeland,” Showtime)
  3. Peter Dinklage (“Game of Thrones,” HBO)
  4. Jon Hamm (“Mad Men,” AMC)
  5. Jessica Lange (“American Horror Story,” FX)

Individual Achievement in Comedy

  1. Louis C.K. (“Louie,” FX)
  2. Lena Dunham (“Girls,” HBO)
  3. Julia Louis-Dreyfus (“Veep,” HBO)
  4. Jim Parsons (“The Big Bang Theory,” CBS)
  5. Amy Poehler (“Parks and Recreation,” NBC)

Outstanding Achievement in News and Information

  1. “Anderson Cooper 360” (CNN)
  2. “The Daily Show” (Comedy Central)
  3. “Frontline” (PBS)
  4. “60 Minutes” (CBS)
  5. “The Rachel Maddow Show” (MSNBC)

Outstanding Achievement in Reality Programming

  1. “The Amazing Race” (CBS)
  2. “Dancing with the Stars” (ABC)
  3. “The Glee Project” (Oxygen)
  4. “So You Think You Can Dance” (Fox)
  5. “The Voice” (NBC)

Outstanding Achievement in Youth Programming

  1.  “iCarly” (Nickelodeon)
  2. “Phineas and Ferb” (Disney)
  3.  “Sesame Street” (PBS)
  4. “Switched at Birth” (ABC Family)
  5. “Yo Gabba Gabba” (Nick Jr.)

Outstanding New Program

  1. “Girls” (HBO)
  2. “Homeland” (Showtime)
  3. “New Girl” (Fox)
  4. “Revenge” (ABC)
  5. “Smash” (NBC)

Outstanding Achievement in Movies, Miniseries and Specials

  1. “Downton Abbey: Masterpiece” (PBS)
  2. “Game Change” (HBO)
  3. “Hatfields & McCoys” (History)
  4. “Hemingway & Gellhorn” (HBO)
  5. “Sherlock: Masterpiece” (PBS)

Outstanding Achievement in Drama

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Justified” (FX)
  5. “Mad Men” (AMC)

Outstanding Achievement in Comedy

  1. “The Big Bang Theory” (CBS)
  2. “Community” (NBC)
  3. “Louie” (FX)
  4. “Modern Family” (ABC)
  5. “Parks and Recreation” (NBC)

Career Achievement Award

  1. Dick Clark
  2. Andy Griffith
  3. David Letterman
  4. Regis Philbin
  5. William Shatner

Heritage Award

  1. “Cheers” (NBC)
  2. “Lost” (ABC)
  3. “Saturday Night Live” (NBC)
  4. “Star Trek” (NBC)
  5. “Twin Peaks” (ABC)

Program of the Year

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Mad Men” (AMC)
  5. “Downton Abbey: Masterpiece” (PBS)


The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 28 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org. The TCA is also represented on Facebook and Twitter. To follow the Summer TCA on twitter, tweets are represented with the hashtag #TCAs12.



Social Media Home Runs for Press Conferences

Press Tip of the Day - Use Flickr as your Consumer Photo Press Room

The Winter Television Critics Association Press Tour is in session and as such, major media corporations are presenting their new mid-season programming and providing re-caps of their performances by their top executives.

As of this writing, two corporations have been in house – PBS and NBC.  And with those two, I have found a couple of highlights regarding great press conference tools that I thought were brilliantly used.

FLICKR – PBS utilized Flickr as its Official Photo Press Room. They posted photos immediately after each session and because it was on the Flickr platform, bloggers could easily share these photos on their Facebook walls and twitter feeds. I LOVED THIS FEATURE and highly recommend other agencies consider using it when organizing press conferences. AWESOMENESS. Kudos to great PR work PBS.

Tag logos with Facebook calls to action and Twitter Account Names

LOGOS/GRAPHICS - I absolutely love how NBC is tagging each on-screen graphic of its shows with the respective twitter handle as well as  a call to action to “Like” the show on Facebook. Great social branding! Hat’s off to NBC for remembering these touches which aren’t small and have a large impact.


How To Plan A Successful TCA Session – Press Conference Tips

AMERICAN MASTERS “Johnny Carson: King of Late Night”

PBS Opens the Winter TCA in Fine PR Fashion

The Television Critics Association Winter Press Tour, a bi-annual gathering of U.S. and Canadian professional TV journalists, is in full session in Pasadena–no rest for these journalists, they’re diving right into the New Year. Right now TV networks and cable channels are readying their talent, planning parties and furiously editing sizzle tapes. Also, PR practitioners are busy writing speeches for executives and briefing participating talent on what not to say.

With that, I thought it would be appropriate to provide tips to respective PR executives who will be presenting their shows and actors before this very prestigious crowd. I’ve organized over 40 of these press conferences myself and have sat in that many sessions as the publicist of the Association. So I’ve seen and experienced just about it all. I’ve made mistakes and had some failures and also have won awards for my conferences too. Therefore, for those who are new to the TCA, I’d thought you might like picking up a few pointers based on my observations and experiences.


(1.) COMEDIC SETS – If you think the critics will love having one of your big name comedians open up your session with clever schtick, please don’t. I have never seen this go over well in the room. Mostly, you’ll receive deep moans from the crowd because the critics are there to cover TV and not be entertained. Entertainment like that is suited for an evening event or party. But during the day, it’s about the business at hand. Bring out your talent and executives and let the critics ask them questions. And if jokes come up during the sessions, then you’ll definitely get yucks from the crowd guaranteed.

(2.) MODERATORS - Moderators need to introduce themselves and the panelists (so many forget this point even though it seems basic) and more importantly, moderators should not ask the panelists questions – that’s the job of the critics.

(3.) TELEPROMPTERS ARE NOT NEEDED – Please, please try to convince your President or CEO that a teleprompter is not necessary for this conference. Persuade them to comment from their notes – this way their comments will feel more “real” and “honest” and less rehearsed. Transparency goes a long way with the critics.

(4.) REHEARSALS/BRIEFINGS – Although pre-conference briefings are necessary for many reasons, please try not over-rehearse or over message your talent. Believe me the critics will be able to tell in a heartbeat what’s promotional and sniff out the corporate speak. Keep your talent relaxed and confident that they can talk freely about their roles.

The Cat in the Hat Snack Break

Theming Food Breaks to Content is an Excellent way to Further a Point

(5). EXECUTIVE CHEERLEADERS – Please instruct all employees attending the press conference not to cheer when others executives are introduced on stage or when accolades are announced like record-breaking ratings.  Corporate network staff can laugh when the conversation lends itself, but need to remain ‘flies on the wall’ for the rest of the conference.

(6). ENDING – Watch the tempo of the press conference and try to end it on high note even if you have a few minutes remaining. It’s better to end the presser after a strong question, then let it drag if questions are few and far between.

(7.) FOOD – I’ve got several tips regarding press sessions surrounding food and eating.

  • When matching the menu and food items to a theme, please make sure the food is edible. Just because it would be cute to complement the food to the theme, do make sure its delicious too.
  • Be sure to not announce anything while the critics are eating because they will not be able to type notes or twitter out your content. Wait to present your content once they finish their dessert.

These are just few top line points to follow. If others appear during this year’s Tour, I’ll let you know. But, mostly, the professionals who organize these events are extremely talented at their jobs and produce informative and creative sessions that are spot on perfect!





Related Posts Plugin for WordPress, Blogger...