Tag Archives: Modern Family

5 Best 2011 Emmy Award Screeners

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The Emmy Award Process Is Just That...A Process

The countdown to the Prime Time Emmy Awards has begun.

Well, the process began months ago, when producers/production companies and networks began thinking about which shows, actors and crew would be nominated for TV’s  highest awards. April 29 was the deadline for all entries and since that time, members like me have been inundated with DVD screeners.

THE PR POSTMAN COMETH

For you see, producers, production companies and/or networks, often create DVD screeners which are mailed during the nomination window of March to June 10.  These people think that by investing in screeners that their show has a better chance of being voted on for who in their right mind, besides a TV critic, is able to sample everything on air. It’s impossible.

For over 15 years I have been a member of the Academy of Television Arts & Sciences’ and as such, I have received DVD screeners for that length of time. I love getting them and yes, I do watch them.  They prove extremely helpful when it is time for me to cast my vote. In addition to having an additional opportunity to catch particular shows, I love observing how each DVD is branded. Each has its own unique nuance and price point and so I thought I’d show the DVDs I was mailed this year. For examples, please view the video below.

 

TOP 5 EMMY SCREENERS

As you see, producing and mailing screeners are not a cheap endeavor, it is quite an investment.  However, if I was able to vote on which were the best, these would be my top five.

She's Literally "Torn" Between Them - Spot On Brand Marketing

(1) HBO – They packaged their series, documentaries and specials in easily identifiable box cartons. They use this same box design every year as they should because it’s brilliantly useful and its cover art is stunning.  It reeks of class and prestige and it showcases dozens of shows in a small space. Magnificent.

(2) THE GOOD WIFE - HBO may be my overall winner, but “The Good Wife’s” design and messaging was my top choice for a single program. I do not watch the show, but I am aware that the lead character in the series has been struggling deciding between two men in her life. Therefore, by having a spot in the middle of the package that you have to tear to open was brilliant. The tear literally separates the main character from the two men.

(3.) BIO – I thought Bio’s packaging was extremely smart and classy and compact. They included a page for each of their shows and bundled it all up with one nice case that had a magnetic clasp.

(4.) MODERN FAMILY – I have to give ABC’s “Modern Family” marketing team an A for ambition. They organized a separate photo shoot just for the DVD screener. All others just used gallery photos.

(5.) FRIDAY NIGHT LIGHTS’ DVD screener is a definite keeper. I have to admit my bias here…but I absolutely have loved every minute of this TV series. And its screener is spot on perfect in carrying off the tone and sentiment of the show. Fans of this series will not soon forget it and thanks to the producers, we don’t have to with this screener.  In addition to providing every episode of the last season, they have tucked away in an inside compartment small photographs of key moments and characters in the show.  This extra touch was wonderful just like the show.

Friday Night Lights DVD Screener Carried the Sentiment and Tone of the Show. Hopefully, Emmy voters will have clear eyes and full hearts so it can't lose.

Well, that about wraps it up for me with this post. I hope you have enjoyed this behind-the-scenes peek at the Emmy voting process. I have to be going now for I have a lot of  television to watch before June 24. That’s my deadline to send in my Emmy ballot.

Until next time,

Cindy

 

2010 TCA Award Winners – A Night Celebrating Honorable TV

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This is a sponsored post–The Television Critics Association is one of my clients. Here is the link for photographs from the ceremony via Getty Images.

THE TELEVISION CRITICS ASSOCIATION ANNOUNCES

2010 TCA AWARDS WINNERS

Fox’s “Glee” Takes Home Multiple Honors as “Program of the Year,” “Outstanding New Program” and “Individual Achievement in Comedy” for winning actress Jane Lynch

“Modern Family,” “The Pacific,” “The Good Wife,” “Life,” “Breaking Bad” and “Lost” are honored along with “M*A*S*H” and James Garner

BEVERLY HILLS (Saturday, July 31, 2010) – Members of the Television Critics Association (TCA) recognized the top programs and actors representing the 2009-2010 TV season tonight at its 26th Annual TCA Awards, held at the Beverly Hilton Hotel.  Dax Shepard, star of NBC’s “Parenthood,” introduced the ceremony that bestowed 11 awards in categories reflecting comedy, drama, miniseries, news and youth programming at its annual event in conjunction with the TCA’s summer press tour.

The biggest winner of the night was Fox’s musical ensemble comedy “Glee” which was the only series to win multiple awards from the 200-plus professional TV critics association, garnering the top honor “Program of the Year,” as well as “Outstanding New Program,” and “Individual Achievement in Comedy,” with lead actress Jane Lynch’s victory.

Tom Hanks Loves Attending the TCA Awards

ABC’s “Modern Family” was voted “Outstanding Achievement in Comedy,” and ABC’s “Lost” and AMC’s “Breaking Bad” tied as the victors in the category of “Outstanding Achievement in Drama.”

Nick Jr.’s children’s show “Yo Gabba Gabba” won its second consecutive TCA Award as “Outstanding Achievement in Youth Programming,” and Discovery Channel’s “Life” series took the top honors as “Outstanding Achievement in News & Information.”

Julianna Margulies, star of CBS’s “The Good Wife,” received the award for “Individual Achievement in Drama,” and HBO’s World War II miniseries epic “The Pacific” garnered “Outstanding Achievement in Movies, Miniseries and Specials.”

In addition to recognizing the year’s finest programming, the TCA bestowed a Heritage Award trophy to CBS’ former series “M*A*S*H” for the cultural and social impact that program has had on society.

The organization also presented actor James Garner with a Career Achievement Award for the influence his work has had on the small screen.

2010 TCA Award recipients are as follows:

  • PROGRAM OF THE YEAR: “Glee” (FOX)
  • OUTSTANDING NEW PROGRAM: “Glee” (FOX)
  • INDIVIDUAL ACHIEVEMENT IN COMEDY: Jane Lynch, “Glee” (FOX)
  • OUTSTANDING ACHIEVEMENT IN COMEDY: “Modern Family” (ABC)
  • OUTSTANDING ACHIEVEMENT IN DRAMA: TIE – “Lost” (ABC) and “Breaking Bad” (AMC)
  • INDIVIDUAL ACHIEVEMENT IN DRAMA: Julianna Margulies, “The Good Wife” (CBS)
  • OUTSTANDING ACHIEVEMENT IN NEWS & INFORMATION: “Life” (Discovery)
  • OUTSTANDING ACHIEVEMENT IN YOUTH PROGRAMMING: “Yo Gabba Gabba” (NICK JR.)
  • OUTSTANDING ACHIEVEMENT IN MOVIES, MINISERIES & SPECIALS: “The Pacific” (HBO)
  • HERITAGE AWARD: “M*A*S*H*” (CBS)
  • CAREER ACHIEVEMENT: James Garner

ABOUT THE TELEVISION CRITICS ASSOCIATION

The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 26 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org.

-TCA-

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2010 TCA Awards Winners – A Night of Celebrating Honorable TV

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This is a sponsored post–The Television Critics Association is one of my clients.  My pledge to you is that I will always disclose every affiliation on my Who I Am page.

THE TELEVISION CRITICS ASSOCIATION ANNOUNCES

2010 TCA AWARDS WINNERS

Fox’s “Glee” Takes Home Multiple Honors as “Program of the Year,” “Outstanding New Program” and “Individual Achievement in Comedy” for winning actress Jane Lynch

“Modern Family,” “The Pacific,” “The Good Wife,” “Life,” “Breaking Bad” and “Lost” are honored along with “M*A*S*H” and James Garner

BEVERLY HILLS (Saturday, July 31, 2010) – Members of the Television Critics Association (TCA) recognized the top programs and actors representing the 2009-2010 TV season tonight at its 26th Annual TCA Awards, held at the Beverly Hilton Hotel.  Dax Shepard, star of NBC’s “Parenthood,” introduced the ceremony that bestowed 11 awards in categories reflecting comedy, drama, miniseries, news and youth programming at its annual event in conjunction with the TCA’s summer press tour.

The biggest winner of the night was Fox’s musical ensemble comedy “Glee” which was the only series to win multiple awards from the 200-plus professional TV critics association, garnering the top honor “Program of the Year,” as well as “Outstanding New Program,” and “Individual Achievement in Comedy,” with lead actress Jane Lynch’s victory.

ABC’s “Modern Family” was voted “Outstanding Achievement in Comedy,” and ABC’s “Lost” and AMC’s “Breaking Bad” tied as the victors in the category of “Outstanding Achievement in Drama.”

Nick Jr.’s children’s show “Yo Gabba Gabba” won its second consecutive TCA Award as “Outstanding Achievement in Youth Programming,” and Discovery Channel’s “Life” series took the top honors as “Outstanding Achievement in News & Information.”

Julianna Margulies, star of CBS’s “The Good Wife,” received the award for “Individual Achievement in Drama,” and HBO’s World War II miniseries epic “The Pacific” garnered “Outstanding Achievement in Movies, Miniseries and Specials.”

In addition to recognizing the year’s finest programming, the TCA bestowed a Heritage Award trophy to CBS’ former series “M*A*S*H” for the cultural and social impact that program has had on society.

The organization also presented actor James Garner with a Career Achievement Award for the influence his work has had on the small screen.

2010 TCA Award recipients are as follows:

  • PROGRAM OF THE YEAR: “Glee” (FOX)
  • OUTSTANDING NEW PROGRAM: “Glee” (FOX)
  • INDIVIDUAL ACHIEVEMENT IN COMEDY: Jane Lynch, “Glee” (FOX)
  • OUTSTANDING ACHIEVEMENT IN COMEDY: “Modern Family” (ABC)
  • OUTSTANDING ACHIEVEMENT IN DRAMA: TIE – “Lost” (ABC) and “Breaking Bad” (AMC)
  • INDIVIDUAL ACHIEVEMENT IN DRAMA: Julianna Margulies, “The Good Wife” (CBS)
  • OUTSTANDING ACHIEVEMENT IN NEWS & INFORMATION: “Life” (Discovery)
  • OUTSTANDING ACHIEVEMENT IN YOUTH PROGRAMMING: “Yo Gabba Gabba” (NICK JR.)
  • OUTSTANDING ACHIEVEMENT IN MOVIES, MINISERIES & SPECIALS: “The Pacific” (HBO)
  • HERITAGE AWARD: “M*A*S*H*” (CBS)
  • CAREER ACHIEVEMENT: James Garner

ABOUT THE TELEVISION CRITICS ASSOCIATION

The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 26 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org.

-TCA-

Brilliant Organic Marketing-Ipad and ABC’s “Modern Family”

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Ipad + Modern Family = Brilliance

Last Wednesday’s “Modern Family” episode on ABC was absolutely brilliant for its organic insertion of the soon-to-be-released Apple iPad. Even though this topic has been covered by the major publications, I too, as an entertainment marketer had to tip my hat to this outstanding product placement.

For those of you whom were not one of the 9.5 million viewers who saw this episode on March 31, basically, the geeky, clumsy, hilarious dad, Phil Dunphy, wanted a hard to get present for his birthday which is April 3.  April 3 just coincidentally also happens to be the launch date for Apple’s iPad, the all things device bringing music, the library and the movie theater into your lap.

Per the Wall St. Journal (article linked here), the producers of the series thought this idea up and had their network’s sales team approach Apple.  Apple loved the idea and apparently, no money exchanged hands.  The iPad was treated like any other prop in a episode.  It was just written in as a character, if you will.

But, why I did I love this – because it never felt like a commercial.  I totally believed that Phil’s character would have been geeky enough to “jones” for one of these new gadgets.  It fit his profile. The producers apparently were kicking around him purchasing a new video game – but that wouldn’t have been in line with his character.  Phil is always fiddling around with his flat screen TVs or wearing sound-proof headsets. He has always the latest gadgets. It was perfect.

I am so glad that an idea involving big conglomerates wasn’t killed on a lawyer’s desk. This was a nice moment for the viewers.

Bravo Apple and ABC!

Best,

Cindy (who too wishes she could get an iPad) Can I come over and see your’s? I’ll bring cookies.

Treat Celebrities as Equals

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Why Can’t They Play Nice Together?

Dawn C. Chmielewski and Amy Kaufman’s article “Is Nickelodeon going to give rival Disney the brush off at Kids’ Choice Awards? “in the Los Angeles Times on Saturday, March 27, reminded me about an ugly practice in our business — excluding celebrities from events or shows just because they belong to another company not currently owned by the “said” media conglomerate. For those of you who haven’t experienced this yet in your PR practice, this is a common reality in the world of entertainment PR.

Here’s how it works.  Let say, Ed O’Neill from ABC’s hit comedy “Modern Family” was pitched to be on NBC’s “The Today Show” – well, this pitch wouldn’t have happened, because “The Today Show” only wants NBC celebrities and plus, ABC has their own morning show “Good Morning America.”  The same holds true for late night celebrities.  Seldom, if ever, would you see a non-CBS celebrity on “Late Show with David Letterman” or an non-NBC’er on “The Tonight Show with Jay Leno.”  And the pockets go much deeper – this also stretches into the programs of their cable sisters.  Even if Ed O’Neill was in a blockbuster movie by an independent studio, he would be seen as ABC’s goods and would guest non-Grata anywhere else.  It’s a fraternity if you will and the Networks run their own private country clubs. They take care of their own and believe me the system is well aware of it.

So if I was given the keys to the media kingdom, here’s the first change I would make – its revolutionary – but I’d open my companies doors and let everyone in – no matter what competing show they were on or rival network or for that matter parent owner.  If a person is in the media, they are allowed in – no questions asked.

Just imagine – MSNBC’s Rachel Maddow could be included in a “60 Minutes” piece.  Or “Dancing with the Stars” celebrities could appear on “Late Show With David Letterman” or Jay Leno could guest on “Late Night with Jimmy Kimmel.”  Or for that matter, Craig Ferguson could visit with the gals on “The View.”  Better yet, the stars that the kids love would be welcome on the red carpet at the “Kids Choice Awards!”

I really don’t understand this industry insecurity.  It’s dysfunctional and has to go.  The TV industry needs to embrace social media’s world-wide philosophy of sharing your knowledge with others — not holding on to your tools and hoarding your wares.  The open source system has been life-changing.  One cannot but appreciate Google and Wikipedia. They’ve brought so much into our lives.

Even Bart Simpson Gets It!

So if I was Media King for a day, that’s what I’d do. I’d remove all network celebrity restrictions and would not fear that I would lose tune-in by doing so. In fact, I think I’d gain audience share by practicing good will and trusting that I am producing a good product.  Life is about competition. That’s a certain.   But, why do companies have to remain in fear and paranoia of not providing their customers with the best content possible?

Wouldn’t the world truly be a better place?

I’d love to hear your thoughts about these restrictions. Also, tell me what celebrity would you like to see on a competing network show.

One can dream.

Cindy