“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] With the state of today’s job market and employment trends, it is a bit rough out there for us professionals who are used to working on a daily basis at the same company and performing the tasks that we love. This economy and new employment structure for consultants/freelancers requires one to have incredible amounts of patience, understanding and fortitude as well as flexibility and humor. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] EVERYONE needs to realize that potentially every move or word they say can end up “on the record,” because of the public’s use of their cell phones as cameras. [...] In the field of PR, exits/terminations/lay-offs are always tricky matters that are often highly emotional. With that, the corp. comm executive is mandated to keep matters as professional as possible and make sure the respective company always comes out smelling like a rose. As a result, the exiting employee 99 percent of the time follows the strategy of the corp. comm department and often uses its words and phrases. Early last week, CNN anchor Campbell Brown did a classy move that I wanted to note. [...] Today’s content centered about broadband with NCTA’s President and CEO Kyle McSlarrow interviewing FCC Chairman Julius Genachowski. The early morning exchange was cordial and eye opening in the aspect that these two forces still have a great amount of work to do in making America more broadband literate. A word that kept being used today was “adoption.” [...] With over 15 million people unemployed, I think the time has come for a Job Search TV Channel or Job Search on VOD. Heck, I’ll take just fours hours of programming a week if that’s what is possible at the start. I whispered this idea to MSNBC’s Chris Matthews and a few others yesterday and they all loved it too. But, I think it’s high time we help those in desperate need of employment with information that makes them more valuable to the market. [...] Well cable has “Mad Men” and it also has “Money Men.” Kudos to LA Times Reporter Meg James for her story today based on the results of a Los Angeles Times survey that listed compensation packages doled out to C-level media and entertainment executives. The figures these heads of entertainment corporations received was eye-opening and it also was perfectly timed to make an impact as the cable convention begins this week in LA. A majority of the men making these incredible salaries will be here in town, earning their money. [...] |
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