While watching Discovery’s “Deadliest Catch” it dawned on me how fishing for king crab is a lot like pitching for media coverage. The similarities are astounding so much so–that I’m wondering now if I should start calling myself a fisher-person instead of a publicist. I’m not talking about sport fishing here. I’m talking about those individuals whose livelihood is bringing in big catches. Like us publicists, we receive our earnings too by the success of our takes.
THIS IS NOT ANOTHER FISH STORY
Think this is a laughing matter (wink, wink), just take a look at these occupational comparisons.
- Fishermen use charts to find fish; publicists use media plans
- Fishermen often go off of instinct to find fish; so do publicists as to who might like the story.
- Fishermen need the right bait to catch particular fish; publicist must make sure that their pitch is news-worthy and right for that publication.
- Fishermen can go through spurts without big hauls; the same is true for publicists.
- Sometimes fisherman must play a waiting game for the fish to surface; ditto in the publicity realm.
- Fisherman have to release smaller fish at times: publicists sometimes have to do they same in order to gain a keeper-a larger hit.
I could go on and on with the comparisons, and I did! Just take a look at this tongue in cheek PR fishing video below that I filmed last night. (Note to self: Don’t ever use a magnet when fishing out of a metal pail. Boy that was dumb! lol)
Also, I must warn you – if you are ever trying to reach me and I’d don’t answer – now you’ll know why. I’ve gone PR fishing!
[youtube width="640" height="360"]http://www.youtube.com/watch?v=SUOEsviVeLM[/youtube]