The most overlooked word in both life and business is a simple three-letter word, it’s Why.
It’s so simple that we often forget to seek the answer to it and because we do, we are often set adrift and miss our desired goals and targets.
I stumbled upon this little gem when listening to social media guru Brian Solis who waxed eloquently in a recent presentation about how we forget to ask the question why when we build social media platforms. Solis stressed the importance of answering that question when we create our Facebook business pages, our Tumblrs, our Twitter accounts and even Pinterest Boards. It was a valid observation because if we don’t know why we are on these platforms then we won’t be able to achieve our desired results. For example, if one starts a new Facebook business page is the reason to get more leads for clients, generate email addresses, showcase original content or sell a product? The answer is key in branding and marketing.
THE WHY OF LIFE
Not only does this question prove beneficial regarding business and social media practice but, it is equally valuable in everyday applications too. Take a look at these Why of Life questions.
- Why are you in that profession?
- Why do I feel this way?
- Why do you want to go to college?
- Why do you want to marry so and so?
- Why do you want children?
- Why do you endorse that particular charity?
- Why am I reading that article or blog post?
So do yourself a favor, and I’m writing this for myself too – let’s start asking and answering the why’s of life and business so we can achieve the best results in everything we do.
Off answering this question,