I’ll going to let you in on a little secret. Secrets are a dangerous tool in your public relations tool chest any way that you look at them. When your client is keeping a secret from you – that’s deadly and when you use them in your strategy – that’s never a good thing. So my advice to all you budding publicists and those more advanced is to never go that route ever if you have the choice. For secrets, always have a way of rearing their ugly head. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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