Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] With reductions of full-time positions, PR executives who were downsized are forced to become freelancers/consultants until something permanent does come around again. And this can be an exhilarating experience and not one to be dreaded if you allow yourself to dream, think differently, and diligently break from traditional work practices. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] Social media is the wild frontier, however, being involved in it doesn’t mean that the rules of libel and slander do not apply. They do so be careful what you post about others, even on Facebook. [...] EVERYONE needs to realize that potentially every move or word they say can end up “on the record,” because of the public’s use of their cell phones as cameras. [...] Chernin threw out a heavy piece of artillery at the start. He asked what his disappointments have been. Roberts thought he was a bit slow on the dime in the content area. He wished he had made investments 20 years ago in cable companies like Turner or Discovery. [...] I was simply awe-struck at the manner in which HBO’s episode 8 of “The Pacific” portrayed John Basilone last Sunday. This episode was remarkable and unforgettable. What stood out, wasn’t the episode’s production value or even Jon Seda’s portrayal of the Congressional Medal of Honor recipient – it was the subject matter. Since this series is based on true events, I knew that what I was watching really did happen and that this man from the Bronx, deserves the title of hero. [...] |
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