Yesterday I was interviewed by at third-year college student for an assignment in one of her public relations classes. I do about a dozen of these a year for various students and I love how each one is always different. This particular student wanted me to define what public relations is…and so I threw it back in her court to answer first. She gave a very intelligent long answer about like its caring for a brand and communicating messages effectively through the use of journalists. But I told her my answer was in the title. Public Relations is just that. Public – Relations.
KEEP PR SIMPLE
It’s all about how you relate to the public, the media, colleagues, companies…public relations is about relating in any form or fashion. It’s really that simple.
Public relations professionals are only as good as their contacts and as good as their strategies for spreading a message. And that’s why social media is the perfect complement to public relations. Success on that platform deals with how well a person can provide engaging content.
Sometimes when looking for an answer, its right in front of your face. PR people often forget that at the end of day that it is how well we are able to communicate to others how they should write about whatever we are representing. Therefore, for anyone starting out in the PR field or for those who are responsible for that area in their job, they should heed these simple suggestions.
TIPS FOR PR SUCCESS
(1). Don’t ever assume people will write about your product. Great content will get covered if its story is told interestingly for coverage.
(2.) A press release on its own is never a good strategy for pick up. Distributing press releases over a wire will not garner top-notch results, because you need to send it to a targeted list of people whom you know that cover that sort of product. It’s a left-right punch.
(3.) Relationships are the key to any business. Therefore, build up your followers and fans so that when you need some help in starting a movement, you have a terrific base to start from and grow upon. Keep meeting people online and in person – every connection made does present some opportunity.
Yep, it’s that simple. If you know how to relate to others, then you are on your way being a success in public relations. That’s my PR tip for the day.
Cindy Ronzoni is a public relations veteran who has been building media relationships her entire career. She often speaks to college students and provides seminars to train small business professionals. In all her efforts, she exhorts simplicity in all that she does.