Does it get better than this?

I haven’t been to the movies in months and decided to go last week to the matinee to see “Crazy Heart.” A well-acted movie depicting the true glamor for those entertainers doing the small-sized circuit.   Anyway…I ran across this perfect message from Coke.  We all know that Coke has branded itself as “the real thing” for some time…but, why didn’t they use this message years ago for the cinema. It’s perfect….”The Reel Thing.” It was like light bulbs went off in my head and I thought why didn’t I think of that as well years ago.

Absolutely brilliant. Kudos to the ad agency who thought it up. It’s just too bad that movie going is on the down swing and that this campaign wasn’t used during its heyday.

But I guess it’s better late than never.