“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] With reductions of full-time positions, PR executives who were downsized are forced to become freelancers/consultants until something permanent does come around again. And this can be an exhilarating experience and not one to be dreaded if you allow yourself to dream, think differently, and diligently break from traditional work practices. [...] Why is “why” so important? If an interviewer asks you why you want the job and you don’t have a solid answer, you’re sunk. Therefore, answering “why” questions can make or break you in the interview process. A little three letter word could kill your chances at landing that job that you want. [...] Gotta love what Steve Jobs said yesterday: “Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.” [...] Social media is the wild frontier, however, being involved in it doesn’t mean that the rules of libel and slander do not apply. They do so be careful what you post about others, even on Facebook. [...] I was sent this outstanding video today that clearly shows why social media is no longer a fad. If you are still skeptical, this post is for you. [...] EVERYONE needs to realize that potentially every move or word they say can end up “on the record,” because of the public’s use of their cell phones as cameras. [...] |
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