With over 15 million people unemployed, I think the time has come for a Job Search TV Channel or Job Search on VOD. Heck, I’ll take just fours hours of programming a week if that’s what is possible at the start. I whispered this idea to MSNBC’s Chris Matthews and a few others yesterday and they all loved it too. But, I think it’s high time we help those in desperate need of employment with information that makes them more valuable to the market. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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If I want to know what’s going on at this very moment in the world in bite-size tidbits – I’d just rely on twitter. Let’s update the morning show format and relax it a bit to truly feature guests, story lines and interesting information in the proper lengths of time. Allow producers to get off the programming wheel and cover stories fully. [...] So if I was given the keys to the media kingdom, here’s the first change I would make – its revolutionary – but I’d open my companies doors and let everyone in – no matter what competing show they were on or rival network or for that matter parent owner. Imagine – MSNBC’s Rachel Maddow could be included in a “60 Minutes” piece. Or “Dancing with the Stars” celebrities could appear on “Late Show With David Letterman” or Jay Leno could guest on “Late Night with Jimmy Kimmel.” Or for that matter, Craig Ferguson could visit with the gals on “The View.” [...] At first blush, I tweeted that I thought the Google Super Bowl ad was a blah commercial. But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some. For if you really think about it, how else would you describe Google other than its an amazing search engine. It’s made to search and search everything. Thus, this commercial was spot on. Perfect. It was true to its product and use. [...] |
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