2012 TELEVISION CRITICS ASSOCIATION AWARD NOMINEES

I am the Media Strategist for The Television Critics Association.

THE TELEVISION CRITICS ASSOCIATION ANNOUNCES

2012 TCA AWARDS NOMINEES

TCA Program of the Year Nominees Represent Diverse Genres From Period Piece “Downton Abbey” and Fantasy Adventure “Game of Thrones” to Arresting Dramas “Breaking Bad,” “Homeland” and “Mad Men”   

Critics Nominate Stellar Personalities for Career Achievement Award, Including Dick Clark, Andy Griffith, David Letterman, Regis Philbin and William Shatner 

The 28th Annual TCA Awards will be Presented on Saturday, July 28 at the Beverly Hilton Hotel

LOS ANGELES (June 7, 2012) – The Television Critics Association (TCA), a media organization with more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2012 TCA Awards.  The 2012 TCA Awards recognize outstanding television programming in the 2011-2012 season, honoring both actors and producers in a variety of categories including news and information, youth, reality, drama and comedy achievements.

The winners of the 28th Annual TCA Awards will be announced at the invitation-only presentation on Saturday, July 28, 2012, at the Beverly Hilton Hotel, as part of the group’s bi-annual industry conference.

The nominations for current programming are spread across all four broadcast networks — ABC, CBS, NBC and Fox — PBS, and 13 cable networks. HBO leads the way with eight nominations; AMC has six; NBC and PBS each have five; and CBS and FX each have four.

The nominees include a number of past winners, including Bryan Cranston, Jon Hamm, Jim Parsons and shows ranging from “Mad Men” to “Game of Thrones” and “The Daily Show” to “The Big Bang Theory.”

But there are also a number of first-time nominees, including “Homeland” and its star, Claire Danes, and “Girls” and its creator/star, Lena Dunham.

“Homeland” and “Girls” join “New Girl,” “Revenge” and “Smash” as nominees for Outstanding New Program.

“These nominees represent the highest quality that television had to offer in the past year,” said TCA President Candace Havens. “Our more than 200 members chose these people and programs as the best of the best.”

In addition to recognizing the year’s finest programming, the TCA Awards bestow a Heritage Award trophy to one long-standing program that has culturally or socially impacted society. This year, the TCA members have nominated some of TV’s most memorable series with NBC’s “Saturday Night Live,” ABC’s “Lost,” NBC’s “Cheers,” NBC’s “Star Trek” and ABC’s “Twin Peaks” as nominees in this eminent category.

The organization also presents a Career Achievement Award to an individual who has influenced television through his work on the small screen. Nominees include TV host/producer Dick Clark (“American Bandstand”), late-night talk show host David Letterman (“Late Show with David Letterman”), actor William Shatner (“Star Trek”), actor Andy Griffith (“The Andy Griffith Show”) and TV host Regis Philbin (“Regis and Kelly”).

Below is the complete list of the 2012 Television Critics Association nominees.

Individual Achievement in Drama

  1. Bryan Cranston (“Breaking Bad,” AMC)
  2. Claire Danes (“Homeland,” Showtime)
  3. Peter Dinklage (“Game of Thrones,” HBO)
  4. Jon Hamm (“Mad Men,” AMC)
  5. Jessica Lange (“American Horror Story,” FX)

Individual Achievement in Comedy

  1. Louis C.K. (“Louie,” FX)
  2. Lena Dunham (“Girls,” HBO)
  3. Julia Louis-Dreyfus (“Veep,” HBO)
  4. Jim Parsons (“The Big Bang Theory,” CBS)
  5. Amy Poehler (“Parks and Recreation,” NBC)

Outstanding Achievement in News and Information

  1. “Anderson Cooper 360” (CNN)
  2. “The Daily Show” (Comedy Central)
  3. “Frontline” (PBS)
  4. “60 Minutes” (CBS)
  5. “The Rachel Maddow Show” (MSNBC)

Outstanding Achievement in Reality Programming

  1. “The Amazing Race” (CBS)
  2. “Dancing with the Stars” (ABC)
  3. “The Glee Project” (Oxygen)
  4. “So You Think You Can Dance” (Fox)
  5. “The Voice” (NBC)

Outstanding Achievement in Youth Programming

  1.  “iCarly” (Nickelodeon)
  2. “Phineas and Ferb” (Disney)
  3.  “Sesame Street” (PBS)
  4. “Switched at Birth” (ABC Family)
  5. “Yo Gabba Gabba” (Nick Jr.)

Outstanding New Program

  1. “Girls” (HBO)
  2. “Homeland” (Showtime)
  3. “New Girl” (Fox)
  4. “Revenge” (ABC)
  5. “Smash” (NBC)

Outstanding Achievement in Movies, Miniseries and Specials

  1. “Downton Abbey: Masterpiece” (PBS)
  2. “Game Change” (HBO)
  3. “Hatfields & McCoys” (History)
  4. “Hemingway & Gellhorn” (HBO)
  5. “Sherlock: Masterpiece” (PBS)

Outstanding Achievement in Drama

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Justified” (FX)
  5. “Mad Men” (AMC)

Outstanding Achievement in Comedy

  1. “The Big Bang Theory” (CBS)
  2. “Community” (NBC)
  3. “Louie” (FX)
  4. “Modern Family” (ABC)
  5. “Parks and Recreation” (NBC)

Career Achievement Award

  1. Dick Clark
  2. Andy Griffith
  3. David Letterman
  4. Regis Philbin
  5. William Shatner

Heritage Award

  1. “Cheers” (NBC)
  2. “Lost” (ABC)
  3. “Saturday Night Live” (NBC)
  4. “Star Trek” (NBC)
  5. “Twin Peaks” (ABC)

Program of the Year

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Mad Men” (AMC)
  5. “Downton Abbey: Masterpiece” (PBS)

ABOUT THE TELEVISION CRITICS ASSOCIATION

The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 28 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org. The TCA is also represented on Facebook and Twitter. To follow the Summer TCA on twitter, tweets are represented with the hashtag #TCAs12.

 

-TCA-

Automotive TV Programming

Audi gets Modern -- ABC/Richard Foreman

What the heck! I thought I was watching television programs, however, as of late, I’ve been mistaken. What I thought were TV shows actually were full-sized car commercials.  And this practice is driving me crazy!

Over the last couple of weeks, I’ve learned about Ford’s Lommel Proving Ground in Belgium by watching CBS’ “The Amazing Race.” I saw works of art created from Fiat 500 parts on Bravo TV’s “Work of Art.” I watched Bravo’s “Top Chef: Texas” contestants get to know each other better on a car trip in Toyota Siennas and on ABC’s “Modern Family,” the Audi A8 is the car that patriarch, Jay Pritchett (Ed O’Neill) drives.

Are car manufacturers getting smarter about advertising and/or television companies getting dumber about integrated content?

My answer to that question is car makers and TV companies both win in this new form of content integration. Consumers, as usual, are on the losing end.

Ford and "The Amazing Race" Segment of Fun

Do you think that those of us who watched Ford’s Mustang challenge on “The Amazing Race,” didn’t for one minute not realize what a great commercial that was? I have to admit it was an entertaining segment and it was interesting to see this exclusive test track…but the whole time I watched it I knew it was also a commercial message. A very clever and I suppose an expensive one too. Here’s a clip of it so you can see for yourself.

Two years ago the state of the American Auto Industry was dire. Now, it appears that the Industy has full wallets again and is rebounding nicely, so much so that they now own the TV airwaves! Talk about a 360 degree flip. It’s the media companies now who can’t bring in the dough that they used to due to new distribution platforms. They now NEED advertisers like car manufacturers to help them pay their bills.

Will it pay off? I guess the proof is at the dealerships.  Are more people buying Audi’s because they want the car Jay drives? Are people buying Fiat’s because they liked the car parts in “Work of Art?”

At the end of the day, it is all about eyeballs. And by a Toyota Sienna being seen on “Top Chef” episode is probably a larger audience that would see a regular commercial that gets played over and over and over that our minds just tune them out. For me personally, I am over that Prius holiday commerical-I’ve seen it too many times for my own good and I’m a Prius driver.

At the end of the day – WE’RE ON TO YOU TV COMPANIES AND CAR MAKERS! Let’s hope that this trend doesn’t continue for it will wreck great shows like BBC’s “Top Gear,” a true car show. I mean, after a while, they all will start to look the same.

I’d love to hear your thoughts if you’ve noticed the uptick in TV car integration and what you think about it all.

Off to watch more Car TV Programming. How about you?

Cindy

Can Charlie Get Back His Sheen?

Charlie is Still Driving His Messaging, But Now in a Good Way Credit: Ian White

Can you “win” too much?

In the case of Charlie Sheen, he’s gulping a tall glass of mea culpa and eating humble pie right now for he’s done just that – except his winning wasn’t that, it was the opposite…losing. And now after not being able to handle being fired from a $1.2 million dollar a week paycheck on CBS’ “Two and a Half Men,” he is trying to mop up after himself and doing a PR about-face.

Do you think Charlie will be able to rebound after his unstable recent past?

I know I don’t need to explain Charlie Sheen’s predicament and what led him to start his own crisis management. You all are too well aware of his podcasts, tweets, live shows and contentious battles with his former employers, Warner Bros. TV.

However, all of a sudden Sheen has apparently seen the light. I don’t know where and when the light bulb went off and he started realizing that he was a tornado that was destroying everything and everyone in his path. But, I’m glad he did and I’m happy that he’s trying to make amends wherever and whenever possible.

As a PR practitioner, Charlie Sheen has been an amazing case study to follow. From being a train wreck taking his own PR into his own hands last March, to now, publicly pleading for forgiveness, we all can learn from his mistakes. Sheen is on the Good Ship Lollipop PR train doing whatever he can to be self-deprecating about his past and trying to move forward so he can be perceived as a stable employee, father, son and well, human being. But is that enough?

From firing his longtime publicist early last year, he’s now employed one once again.  And although, he was allowed to be a presenter at the Emmys for ratings, you have admit that it was smart strategy to use that platform to publicly apologize and try to save your face. Can you think of another venue that would allow you to be in front of over 12 million viewers in one swoop?

PR WHIRLWIND

The PR profession is alive and well and in full operation with the triad surrounding Sheen. Not only is Sheen trying to stay in the message, publicists for “Two and a Half Men” are trying to keep their message in the trend whirlwind as well. For no matter how you slice it, when Sheen speaks, the media and public listen. When someone from “Two and A Half Men” speaks…they have to speak loader to get noticed if Sheen is not recognized. He is a news magnet.

With that, have you noticed Ashton Kutcher making the rounds to talk shows? Did you see Jon Cryer get a star on the Walk of Fame? CBS’ PR team is on high alert to succeed this year without Sheen.

Who will get the last laugh? Well, if you tuned into Comedy Central’s Roast of Charlie Sheen Monday night  (another perfectly timed appearance), Charlie would tell you he’s already won.

And who could argue that! He’s now allegedly getting a $25 million settlement and doesn’t have a financial worry in the world. However, with this new Charlie we are seeing, he has a conscious and an awareness that his behavior was in poor judgement. I just hope he starts the healing process toward finding that peace that passes all understanding.

Time does heal all wounds…and the viewing public will come around once he consistently proves that he on the stable train to wellness. That’s the best PR he can buy.

Don’t take my word for it. Here’s Charlie’s view from his recent roast.

Roast of Charlie Sheen Mon, Sept 19 10/9c
Charlie Sheen – Charlie on Mars
www.comedycentral.com
Comedy Central Funny TV Shows Roast of Charlie Sheen

 

 

A NICE PR PRACTICE

Something that doesn’t get enough credit in the public relations arena and the world at large is when people are generally “nice” for no other reason or motive. When you stumble upon those times, which sadly are few and far in between, you cherish them.

I witnessed two such occasions of “niceness” in one day! And as such, it is a pleasure to tell you about them.

Masters Chairman Billy Payne Presents Hideki Matsuyama with 2011 Silver Cup Amateur Trophy Credit: Rob Brown/Augusta National

If you happened to watch the Green coat-award ceremony at yesterday’s 2011 Masters Golf Tournament on CBS Sports, you would have observed inspiring moments not only from its victor Char Schwartzel, but from its Silver Cup winner Hideki Matsuyama.

Asian Amateur champion Matsuyama earned the presitigous Silver Cup for Low Amateur scoring. He ranked in 27th place in the tournament, right in line with seven other pros like last year’s victor Phil Mickelson. Yes, it a great story how Matsuyama qualified for America’s most famous golf tourney, but, that’s not what I want to point out.  I was overwhelmed by his words in his acceptance speech. It was his acceptance speech that proved that this young 19-year-old college sophomore is a class act – a young man of great character. Why?

Matsuyama is a resident of Sendai, Japan – one of the cities that took a beating in the March 11 earthquake and the tsunami that followed.  Maysuyama attends Tohoku Fukushi University in Sendai, and although he won this coveted Masters honor, his heart and mind are on his country, his town and his friends, many of whom he still hasn’t reached.

In his acceptance speech he was  thankful for the honor, but now that the tournament was over, he was returning to his University’s dorm to see what’s left of it and to volunteer wherever needed.  He mentioned a couple of times how he was going to assist victims of the disaster and that was he primary plan moving forward.

Good for you Hideki. His actions were memorable and admirable.

______________________________________________________________________________________________________________

A CEO Who Encountered "Nice-ness" Every Step of the Way While Visiting Baja Fresh Franchises

My second “nice” surprise occurred again on CBS later that night when I was watching “Undercover Boss.” This weekly TV series profiles CEO of major companies as they go incognito in their own company. It’s fascinating watching how these C-level executives are unable to perform many of the tasks that their employees do, and also, how much they undercover to make their businesses run more efficiently.

Last night’s episode particularly touched a “nice” spot in my heart, when Baja Fresh’s CEO David Kim was moved by the stories of his employees. The employees that he shared shifts with were all extraordinary people…the show did a wonderful job in casting.

But, you couldn’t help but not like Kim for the show opened up with him sitting in his office which is a normal run of the mill cubicle. He doesn’t believe in corner offices, for as he said, he wants to be where the staff is and be able to hear their valuable input. Very smart indeed.

Kim took that same approach and open attitude to every one of the stops he made. He wore his emotions on is his sleeve and was deeply concerned about every person’s struggles.  Not only did these cashiers and managers have an applicable life lesson for Kim, but for the viewers as well.

One story after the other were about perseverance, dedication and quality performance.  So much so, that mid-way through the experience, Kim had to find a church where he could humbly bow down to God and ask for forgiveness for taking so much for granted. His humility toward others and his desire for self-improvement were nice touches to be seen from a CEO at a major corporation.

I will frequent Baja Fresh more now and whenever in Las Vegas, I’ll be be sure to patron the special franchise Kim provided to Jose who was featured in the program.  I also live near Cypress and might try and visit the Baja Fresh that Anthony works at…he was a marvelous 20-year who was taking care of his mother and brothers and sisters.

If you missed the program, you can catch it online by clicking here. It’s a well-worth 44 minutes or so of  ”nice” television programming. Definitely worth watching. Also, congrats to how Baja Fresh has taken advantage of the “Undercover Boss” tie in. Their website provides additional information and special coupons and really plays up the show’s integration. What a fantastic extension of the program.

Also, take a peek at Kim’s personal Facebook page. He is getting rave reviews from many kind TV viewers…I’m sure that Baja Fresh’s sales are going to grow exponentially from this experience.

Wow! What did you think?

 

A+ brand extension from TV show to website for Baja Fresh

 

A Peek Inside is Good PR

One of my favorite television shows is CBS’ “Undercover Boss.” The main reason why I like the series is that I find it fascinating to have access to an “insider’s” peek into the operations of familiar companies.  One episode that caught my attention was when they profiled “Subway.” I eat there regularly and was astonished to see how fast they make the sandwiches and the precision…I mean they list how many pickles are in each sandwich.  In another episode, I enjoyed seeing how DirecTV’s customer service is handled and another about how “Lucky Strikes” bowling centers came into being.

Need a PR Boost, "Undercover Boss" wil Help

Tonight I got another insider’s look..this time from the award-winning CBS news magazine “60 Minutes.” Reporter Lesley Stahl interviewed Facebook Founder  Mark Zuckerberg, and as such, we got a few shots inside the operations of that company.  And since they did show us how the company is set up, I absolutely loved it. I mean they showed us that Mark sits out in the open in a bull pen of tables.  No corner office for him.  It was pretty cool seeing how massive the company has become and watching how incredibly fast all the coders or “hackers” type.

As a social media consultant, I was thrilled to watch the segment and learn that they are launching a new look tomorrow. Zuckerberg wants Facebook connections to learn more about each friend and thus, has revised the front profile page to include more features.

To learn more about the new features, this “60 Minutes” piece will describe them for you.  To view it, click here.

This “60 Minutes” piece also got me thinking about how brilliant a PR move it was for Facebook to let the public have an inside look into a service which is very personal to its users.  In fact, I would say that every company should allow “Undercover Boss” to feature them in an episode.  Why? Because it’s great PR.  By watching these episodes, I feel like I “know” the company better. Like I’m a former employee. I now feel like I have vested interest and I root for them.

And I must say, with all the problems that Facebook has had of late with privacy issues, this interview that “opened up” the company to the public’s view was brilliant. Kudos to the corporate PR team.  By seeing Mark’s office surroundings, it did help make the company feel a bit more personal and well, human, since there’s no phone number listed for the company.  It’s almost impossible to call Facebook.

That’s it for now.

See ya on the Book!

Job Search TV Network – The Time Has Come

Okay, here’s my million dollar TV idea and you are free to steal it if you have the power to make it happen. I don’t that’s why I’m making my plea to you.

With over 15 million people unemployed, I think the time has come for a Job Search TV Channel or Job Search on VOD. Heck, I’ll take just fours hours of programming a week if that’s what is possible at the start.  I whispered this idea to MSNBC’s Chris Matthews and a few others yesterday and they all loved it too.  But, I think it’s high time we help those in desperate need of employment with information that makes them more valuable to the market.

Why?

I’ll tell you why.  As person in transition, I have had the good fortune of being in a outplacement service for six months. At this outplacement service I have learned so much that I would have never thought to do or try in job search.  In addition to this service, I’m also enrolled in government job search programs and have attended some local workshops held at various churches and synagogues.  Yes, even synagogues.

It's Time for Job Search TV Programming

I am impressed that all these outfits are teaching the same fundamentals like:

  • The importance of networking – Since only 3 percent of all jobs are landed online; the rest come from who you know-that’s why LinkedIn is so important.
  • 30-second Elevator speech – If it critical that every person in transition be able to verbally recite who they are and what they are looking for. That way others can see how they can assist.
  • Target Companies - Having a game plan of what companies you would like to work for is a critical step. Without knowing the types of firms you are interested in, it’s harder for others to connect you with others.
  • Trends – It is essential to stay ahead of the curb by knowing what industries are hot for new employees. For instance, healthcare is growing, but mostly in the wellness area.  Knowing the key growth areas is necessary, especially if you are planning on investing in re-training.
  • Finances – Knowing how to stretch your money and keep your house while on EDD are just some of the concerns that the jobless face.  This area alone will drive viewership in droves. Who doesn’t need to tighten belts in this tough economy.
  • Healing - It is common to experience depression and grief when going through a job loss.  Trying to navigate through that wilderness is part of the process toward healing and re-gaining confidence to re-enter the job market.

These are just a few of the subjects that the network could present.  The Job Search TV Network could also delve deeper into providing tips for those unemployed with military backgrounds and those just entering the workforce.

Would the Network be successful? With that many people unemployed in the U.S., I believe the ratings for each show could easily hover around 6 to 7 million if not more.  Also, the network is perfectly primed for sponsors. Companies like Monster, CareerBuilder, The Ladders, immediately come to mind.  And that’s not including financial services and insurance companies, etc.

High ratings, guaranteed advertisers and being the first on the scene are definite pluses with this new enterprise, however, they don’t hold a candle to the goodwill the company will receive for doing so.  Not only will the press jump on board and provide first-rate coverage, but the Government and The White House will also point toward your efforts.

So if you are a major communications corporation or a struggling independent cable network that needs attention, think about this subject.  It’s a win win for all and will help get America back on its feet.

President Obama Will Applaud Job Search Programming

Today, at THE CABLE SHOW executives who can make this happen are here – I just wish my blog had a loud enough voice to truly get some traction on this core subject. Brian Roberts, Jeff Bewkes, Peter Chernin, Les Moonves, Jeff Zucker, Matt Blank, Glenn Britt, Philip Kent, Tony Vinciquerra, David Zaslav -I’d love to talk to you about this subject!

I’d love to hear you thoughts about this type of programming. Would you watch?

Cindy

Morning Shows Need Some Updating

They Just Do What They Are Told

Lately I’ve got some extra gumption and am getting up early to work out at my nearby 24 Hour Fitness–(you help keep me accountable by following me on foursquare.) Thus, I’ve just been able to watch the morning shows, well, actually the only one on at my gym is CBS’ The Early Show. So this week, I’ve been watching. I’ve never been a viewer before, due to the fact that I was always driving to work when then these shows air.

But, man, I can barely stand to watch the thing. It’s so programmed – down to the second – that the viewer can barely grasp what the segment is about and then it’s time to segue to another heavy and hearty subject.  Here’s what I mean.

Funny, but a serious morning show subject

Last Tuesday, Sarah Silverman was a guest on The Early Show basically to promote her new autobiography called The Bedwetter. It was one of the most uncomfortable interviews I have seen in a long time.  The Early Show has this thing where they have to fill like 90 seconds before they go to a commercial – and these little pods are worthless and the hosts look uncomfortable.  On this particular morning, there was an awkward moment between Silverman and the weather guy Dave Price when both pretended that they were infatuated with each other. It didn’t play well.  And these small pods don’t play well – for they are too short to get into the subject of why the guest is there.  After they go to a commercial, then the four hosts next go outside for some more worthless chit chat and then the weather and then they come back inside and talk to the guest whom you almost forget is still patiently there.

Well, on this day, Harry Smith conducted a mediocre interview with Silverman.  And, it wasn’t until the final question that we really got to the heart of the matter – Sarah revealed that she had a bed wetting problem well into her teens which I found fascinating. I loved her transparency and honestly.

I really wanted to learn more about what causes this issue in later aged kids.  And wouldn’t it have made sense if The Early Show’s medical correspondent Dr. Jennifer Ashton talked about bed wetting. It would have been a perfect tie in.  But, no – she had to talk about how 1 out of 4 couples are just too tired to have sex! That’s interesting, but they missed a great opportunity to discuss another serious subject.

This all leads me to this point — wouldn’t it be wonderful if morning show producers had the ability to stay with a subject for maybe two segments if the topic warrants it.  So what if you have to bump a guest from time to time. The programs are just too fast paced.  Let us breathe and take in what you’re telling us and stop rushing. I hate watching a segment on makeup or fashion and I can hear the guest talking so fast because they have too much to fit into a two minute segment. It’s exhausting to watch and at times, embarrassing.

If I want to know what’s going on at this very moment in the world in bite-size tidbits – I’d just rely on twitter.  Let’s update the morning show format and relax it a bit to truly feature guests, story lines and interesting information in the proper lengths of time.  Allow producers to get off the programming wheel and cover stories fully.

And speaking of awkward moments, poor David Price.  He got a fat lip on Wednesday when a NFL draftee threw a blistering football at him.  It came so fast and hard, that he fumbled it a bit and it smacked him in the face.  You could instantly tell he was in pain – but as a true showman – his weather went on – fat lip and all.  That’s live TV for you. Here is the segment.


Watch CBS News Videos Online

What’s your take on the mornings news?

Best,
Cindy

Treat Celebrities as Equals

Why Can’t They Play Nice Together?

Dawn C. Chmielewski and Amy Kaufman’s article “Is Nickelodeon going to give rival Disney the brush off at Kids’ Choice Awards? “in the Los Angeles Times on Saturday, March 27, reminded me about an ugly practice in our business — excluding celebrities from events or shows just because they belong to another company not currently owned by the “said” media conglomerate. For those of you who haven’t experienced this yet in your PR practice, this is a common reality in the world of entertainment PR.

Here’s how it works.  Let say, Ed O’Neill from ABC’s hit comedy “Modern Family” was pitched to be on NBC’s “The Today Show” – well, this pitch wouldn’t have happened, because “The Today Show” only wants NBC celebrities and plus, ABC has their own morning show “Good Morning America.”  The same holds true for late night celebrities.  Seldom, if ever, would you see a non-CBS celebrity on “Late Show with David Letterman” or an non-NBC’er on “The Tonight Show with Jay Leno.”  And the pockets go much deeper – this also stretches into the programs of their cable sisters.  Even if Ed O’Neill was in a blockbuster movie by an independent studio, he would be seen as ABC’s goods and would guest non-Grata anywhere else.  It’s a fraternity if you will and the Networks run their own private country clubs. They take care of their own and believe me the system is well aware of it.

So if I was given the keys to the media kingdom, here’s the first change I would make – its revolutionary – but I’d open my companies doors and let everyone in – no matter what competing show they were on or rival network or for that matter parent owner.  If a person is in the media, they are allowed in – no questions asked.

Just imagine – MSNBC’s Rachel Maddow could be included in a “60 Minutes” piece.  Or “Dancing with the Stars” celebrities could appear on “Late Show With David Letterman” or Jay Leno could guest on “Late Night with Jimmy Kimmel.”  Or for that matter, Craig Ferguson could visit with the gals on “The View.”  Better yet, the stars that the kids love would be welcome on the red carpet at the “Kids Choice Awards!”

I really don’t understand this industry insecurity.  It’s dysfunctional and has to go.  The TV industry needs to embrace social media’s world-wide philosophy of sharing your knowledge with others — not holding on to your tools and hoarding your wares.  The open source system has been life-changing.  One cannot but appreciate Google and Wikipedia. They’ve brought so much into our lives.

Even Bart Simpson Gets It!

So if I was Media King for a day, that’s what I’d do. I’d remove all network celebrity restrictions and would not fear that I would lose tune-in by doing so. In fact, I think I’d gain audience share by practicing good will and trusting that I am producing a good product.  Life is about competition. That’s a certain.   But, why do companies have to remain in fear and paranoia of not providing their customers with the best content possible?

Wouldn’t the world truly be a better place?

I’d love to hear your thoughts about these restrictions. Also, tell me what celebrity would you like to see on a competing network show.

One can dream.

Cindy

Google Super Bowl Ad – Simplistic Brilliance

Did you happen to catch Google’s 60-second “Parisian Love” commercial during last Sunday’s  Super Bowl?

Google Scores A TouchDown during the Super Bowl

My guess is that you did for the annual football contest broke all television ratings records, delivering nearly 107 million viewers. This was an incredible feat in today’s day and age, because we have so much choice now for means of engagement.  But people tuned in and watched a heart-warming, closely-contested brilliantly played football game.  It was a pleasure to watch with terrific game plays and few penalties.

But today’s post isn’t about the game and its record ratings, but about the Google masterpiece.

At first blush, I tweeted that I thought this was a blah commercial…a no brainer for us that use it regularly.  But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some.

For if you really think about it, how else would you describe Google other than its an amazing search engine.  It’s made to search and search everything.  Thus, this commercial was spot on.  Perfect.  It was true to its product and use.

It also is a great reminder to all of us who create messages whether its a press release, a promo, a viral video or a Yelp page.  Is the message clear?  Does the message depict the product?

A great example of a failure in this area is the Go Daddy commercials.  For those unfamiliar with its web products, you would have no idea what the product is.  It sells shock and awe and Google sells class.

So keep to the message. Stay on point. Be true to who you are and you will see it will pay off in droves.

Hats off to Google.

Also, did you get a whiff of what they are up to regarding social networking with Google Buzz.  You can learn more by watching this demo below.  I can hardly wait to start using it. I love gmail.

What did you think of the Google ad? Do you believe in a simple approach or a one that leaves you with a shocking message? I’d love to hear your thoughts.

Best,
Cindy

Related Posts Plugin for WordPress, Blogger...