The Winter Television Critics Association Press Tour is in session and as such, major media corporations are presenting their new mid-season programming and providing re-caps of their performances by their top executives.
As of this writing, two corporations have been in house – PBS and NBC. And with those two, I have found a couple of highlights regarding great press conference tools that I thought were brilliantly used.
FLICKR – PBS utilized Flickr as its Official Photo Press Room. They posted photos immediately after each session and because it was on the Flickr platform, bloggers could easily share these photos on their Facebook walls and twitter feeds. I LOVED THIS FEATURE and highly recommend other agencies consider using it when organizing press conferences. AWESOMENESS. Kudos to great PR work PBS.
LOGOS/GRAPHICS - I absolutely love how NBC is tagging each on-screen graphic of its shows with the respective twitter handle as well as a call to action to “Like” the show on Facebook. Great social branding! Hat’s off to NBC for remembering these touches which aren’t small and have a large impact.