I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles. 
Are you familiar with Seth Godin?
An Indispensable Man
He’s a prolific author, a brilliant marketer, a visionary and one of the kindest human beings walking this planet. He makes the world a better place. And he makes my life better and he can do the same for you.
Mr. Godin embodies the modern day work force. He gets how we tick and what motivates us as workers, consumers and bosses. And he is our biggest cheerleader.
How so? Through his works, he tells us that we are allowed to dream and then, proves that we can actually achieve them.
He’s the light at the end of the tunnel during these tough, economic times.
He’s a linchpin – he’s indispensable. And he wants the same for you.
You may be scratching your head about my reference to linchpin and wondering what I mean. Mr. Godin’s most recent book is called Linchpin. I am in the middle of reading the book now and it is impacting my life like none other than, well, the Bible. But, I’ll use his words to describe it.
Here’s how Mr. Godin describes the idea of a linchpin.
A linchpin is an unassuming piece of hardware, something you can buy for sixty-nine cents at the local hardware store. It’s not glamorous, but it’s essential.
Every successful organization has at least one linchpin; some have dozens or even thousands. The linchpin is the essential element, the person who holds part of the organization together. Without the linchpin, the things falls apart.”
I am joining his bandwagon and will from time to time profile people who are changing others course of life; those who make a difference like he does. In “Linchpin,” Mr. Godin challenges us to choose to become indispensable – to create art – do more on the job – be innovative – live without a map – enjoy what we do.
Also, to show you how much he believes in this way of life, he asked his blog readers awhile ago to send in photos of people who were linchpins in their life. He then used these photo to grace the inside cover of his book. It’s a marvelous image which is pictured below.
We all have linchpins and so, I would like to honor those in my life. This is my first post of one of my linchpins and others will soon follow. If you would like to share yours with me as well, I’ll happily post them on my site.
Linchpins should be honored and shared. You can’t live without them.
Thank you Seth Godin for sharing your gifts with the world- you are helping others achieve a new way of life.
By the way, I emailed Mr. Godin to see if I could get his permission to use the term Linchpin on my site and being the true linchpin that he is – here was his reply.
“Go for it, Cindy.”
A Linchpin in Training,
Cindy
And You Said…