Sarah Palin’s Well-Managed Brand

Sarah's continuing to woo voters

Kudos to whoever is managing Sarah Palin’s brand.  Her latest foray into becoming a Fox News analyst was brilliant for a number of reasons, mostly due to the following:

  • Her appearance on the #1 conservative news source puts her in front of her voting public.  She will on their minds when she announces she is making a run for President. (I feel sick even thinking about that.)
  • Even though she could not complete her role as the Governor of the State of Alaska, her stint at Fox News instills the fact that she is perceived as a thought-leader and influencer. (ugh)
  • Although, she got her geography and historical facts wrong during the Race for Vice President, she can clean up her perception in that area by having her comments on a teleprompter.  If she steers off the prompter, then the risk will arise for additional errors.  But, this is an astute way to build up her reputation that she really knows what she’s talking about.  It can build up her credibility.
  • Also, she will now have a wardrobe allowance again.  She loved that part of the Race and now it’s back again.

Despite what perceptions Americans have about Mrs. Palin – the Fox News gig is a win-win for her, the GOP and Fox News.  Fox knew Sarah is the brightest star in the Republican franchise and with that, she has the hearts of those red states.  The blue states have a differing opinion and thus, won’t watch her anyway.

But, she is now teed up to be a political expert and will be given experienced writers who will serve as her mentors, educating her along the way of world issues, world geography and just plain common sense.

She’s on her way now and getting well-paid for it too.  She certainly is a lady of luck.  There’s nothing rouge about her branding, it’s all calculated and they are doing an incredible job.  Democrats Beware.

2 thoughts on “Sarah Palin’s Well-Managed Brand

  1. Nice assessment. Fair and accurate. I smell a rat when career paths flow like this. It is illogical to me, but you are spot on the way you spell it out. You are so right that it is a win-win for the groups you mentioned. I am amazed at the personal popularity and power she has and I remain mystified by that. Where will she have to relocate to? Or will she commute? Isn’t that a really stressful think-on-your-feet position? I’ll be waiting to see how this goes and where it will lead. And when will Lou Dobbs pop up again? Keep us posted.

  2. I’ve learned to never dismiss the idiot vote, but a leap from FOX News pundit to Presidential candidate would be so unprecedented that to call it “impossible” would be an understatement. She may very well declare her candidacy, but winning the Republican primaries? She only held one major position in government and she quit in the middle. I know, this assumes people would think in logical terms, so it’s pointless to spend more time on why she won’t go any further than FOX. I think if Obama can right this ship and go into the 2012 elections with good momentum, the Republicans will need their “sacrificial lamb” (think Robert Dole in ’96) to run against what could be a still-popular Prez. Thoughts?

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>