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Cindy Ronzoni
Email: Cindy@cindyronzoni.com
AIM:cronzoni Twitter: cronzoni Facebook
www.cindyronzoni.com http://linkedin.com/in/cindyronzoni
STRATEGIC CONSUMER, TRADE & SOCIAL MEDIA COMMUNICATOR
Results-Orientated∗Awareness Generator∗Influencer
Summary
An award-winning corporate communications and public relations veteran experienced in leveraging the brand equity of the company and its content through integrated multi-platform press initiatives. Experienced in news, live productions, award shows, general entertainment and sports. Expertise in crisis communications, government relations and public affairs in addition to consumer and trade strategic media communications. Attributes: Strategic. Innovator. Relationship builder. Desires to continue implementing the latest technological advances at a forward-thinking dynamic company.
Experience
Ronzoni Media Consulting, Los Angeles, CA (May 2008-present)
Publicity Strategist/Consultant
• Advisor to content companies and agencies interested in maximizing awareness through traditional and social media methods. Developed and now maintain three weblogs: www.cindyronzoni.com; and www.godgirl.net and www.thewellbiblestudy.net. Set the strategy for thewellbiblestudy.net which utilizes streaming video.
Game Show Network, Santa Monica, CA (October 2002-May 2008)
Vice President, Corporate Communications and Publicity
Named Top Publicist by Industry Trade Publication Cable Fax Magazine Twice (2007 & 2003)
• Directed the Publicity and Corporate Communications Department of GSN’s 66 million-subscriber base TV network as well as its complementary multi-million dollar casual games business, GSN.com. Acted as spokesperson for the company on a multitude of issues including cable disputes, ratings, programming acquisitions and personnel matters, among others.
• Spearheaded aggressive media plans for series launches, topical casual games, interactive television, marketing, promotions, ad sales, affiliate sales and re-branding campaigns.
• Provided strategic communications counsel to senior management and participated as a member of various executive leadership teams.
• Established a strategic communications vision and developed staff and initiatives in order to meet or exceed business goals in industries such as entertainment, interactive television, casual gaming, financial, education, consumer products and new media.
• Maintained and built relationships with key domestic and international online and print journalists. Strong associations with TCA specific critics and industry trade writers.
• Managed talent relations, liaised with production companies, oversaw $1 million department budget and orchestrated award submissions and campaigns.
• Set media strategy for company’s public service educational affairs national program, “National Vocabulary Championship.” In its two years, it has awarded over $190,000 to high school students in tuition grants and monies.
• Generated brand awareness among influencers–department achievements included:
o Global recognition for Who Wants To Be Governor of California TV specials;
o An 11-minute “Good Morning America” segment for original series “Extreme Dodgeball;”
o 22 individual segments on “Entertainment Tonight” (a record) promoting a Tonya Harding documentary
o “The Today Show” segment publicizing “Bingo America”
o TMZ.com front page feature for Paris Hilton online parody casual game
o “Saturday Night Live” segment for GSN’s pro-social award-winning initiative National Vocabulary Championship
Publicity Consultant, Los Angeles, CA (2001-2002)
• Served as an independent media/PR consultant for such television networks as E! Entertainment, Game Show Network and handled TCA projects for The WB Network (now has become The CW Network.)
Fox Cable Networks Group, Los Angeles, CA (2000-2001)
Vice President, Corporate Communications
• Developed and created the day-to-day operating infrastructure for newly created corporate communications department of Fox Cable Networks Group (FCNG). Entity also directed corporate PR for News Corp.’s production arm, Fox Television Studios (FTVS).
• Composed corporate communications for personnel changes, cable disputes, affiliate marketing initiatives and national conventions. Was responsible for placing trade stories and working with consumer business reporters.
• Set strategies associated with new channel launches, award submissions, trade show involvement and affiliate marketing endeavors.
• Conceived and executed FCNG’s summer TCA event held at Dodger’s Stadium. Inaugural event was the first to merge FCNG brand assets.
Fox Broadcasting Company, Los Angeles, CA (1997-2000)
Vice President, Affiliate Publicity and Corporate Communications
• Created the Affiliate Publicity department that reinforced and enhanced the marketing initiatives between FOX and its 115 news-producing affiliates. Extended the broadcast network’s brand to all of its affiliated stations through daily communication, customized news feeds and quarterly press junkets for FOX Sports, FOX News and FOX events.
• Formulated corporate communication strategies for both consumer and trade media. Proven track record of securing top-level placements in national and local outlets. Also, managed corporate press efforts for FOX’s owned-and-operated station group – including PR for its president and each station’s management team.
• Composed press releases associated with ratings (year-end, sweeps, weekly); personnel changes; acquisitions; marketing and sales efforts; specials and award show competitions. Notable initiatives included News Corp.’s purchase of the New World station group.
• Organized the network’s Television Critic Association bi-annual conventions; company press conferences and trade show/convention involvement.
• Conceptualized and oversaw the media compounds for FOX programs including the Prime Time Emmy, Billboard Music and NAACP Awards as well as Robbie Knievel motorcycle jumps, Upfront presentations and Fox-related Super Bowl endeavors.
• Managed the department’s $3 million operating budget and reconciled accounting on all major projects.
Fox Broadcasting Company, Los Angeles, CA (1986-1997)
Member of FOX’s Original Start Up Team
Executive Director, Corporate Public Relations (1996-1997)
Director, Corporate Public Relations (1990-1996)
Manager, Corporate Publicity (1989-1990)
Publicity Coordinator (1987-1989)
Publicity Assistant (1986-1987)
Professional Memberships
• Hollywood Radio and Television Society (HRTS)
• Women in Cable (WICT)
• Cable & Telecommunications Association (CTAM)
• Academy of Television Arts & Sciences (ATAS) (Publicity and Awards Committees)
• Television Publicity Executives Committee (TPEC)
• Biola University’s Studio Task Force
Education
University of La Verne, La Verne, California
• Bachelor of Arts in Communications – Summa Cum Laude graduate
