I think you’ll agree with me that Christmas lights on homes in November and December are super cool. Christmas lights on houses in May and June are just wrong. Hence, the purpose of my post today is talk about marketing seasons and whether or not some top marketers are super cool in knowing the proper length of time to run their campaigns.
YUMMY RED CUPS
First up…the Starbucks Holiday cups. We all know them and when they are in our hands then it is in our heads that the holidays are upon us. Guess what? The new holiday cups have already arrived and are being held hostage at your local Starbucks until November 1.
Yes, that’s right. The day after Halloween Starbucks thinks its time to start getting ready for the holidays. With that, comes your favorite perennial drinks like Eggnog lattes and Peppermint While Chocolate Mocha (I can taste it now). But, don’t you think it might be a tad bit too early? I mean don’t you think Starbucks is short-changing fall and Thanksgiving a bit. I mean I love the Pumpkin Spice latte too, but it doesn’t hold a candle to the Peppermint Mocha. Do we ever get a breather from October through January 1? I mean we’ve got Halloween costumes to buy, then turkeys and pumpkin pies and after all that Christmas presents. It’s buy, buy, buy.
MONTH-LONG MARKETING CAMPAIGNS
On another note, I’d like to take a look at Month-long marketing celebrations like October being Breast Cancer Awareness month. This was a time that was personal to me and I did my best to bring attention to its importance and even turned this blog into pink hues to commemorate this campaign. There were newspaper features, TV news segments and movies of the week devoted to this cause at the start of the month. But as we end it…have you noticed it is petering out. This weakening is making me feel that a month may be too long of a time to sustain a movement. I mean couldn’t it all have been just as worthwhile, marketingwise, if it was just a week!
If you are a marketer I hope that you carefully examine the length of your campaigns. It’s so important to stay in that sweet spot of effectiveness. If you ask me I’d tell you its a better practice to end an campaign on a high note, then extend one too long. Seasons are tricky so do your research. I don’t want you to lose the impact of your brilliant marketing campaigns, because you left your Christmas lights up too long.
Me. Well you’ve guessed it. I’ve taken down my “pink” breast cancer color with this post…I hope I did it before it became un-cool and come Tuesday, I’ll be in line for my Peppermint Mocha.
See ya online.