How Not Improving Can Help Your Business

But, I do feel that most things in life and businesses lend themselves to change. And here’s another example.

Last night I was watching “Ludo Bites America” on the Sundance Channel. It’s a reality series featuring Chef Ludo Lefebvre and his wife Krissy and it chronicles the process they go through as they take over spaces or restaurants for an evening to create a “pop up” food experience worthy of a multi-Michelin star chef. This particular episode centered on Chef Ludo taking over a family owned local Mexican restaurant in Redondo Beach, CA.

Chef Ludo Brings Innovation to a Redondo Beach Classic

Now, any business owner with a sluggish, older clientage would jump at this once-in-a-lifetime chance to pick up some new younger, hipper foodie customers. Even though, Krissy and Chef Ludo packed out this older establishment, this particular episode gave us viewers the impression that the general manager was not going to incorporate any of the new menu items or business practices that “Ludo Bites” brought in.

The GM said numerous times on camera, “that if it ain’t broken, we aren’t going to fix it.” In my head, my response to that each time was how she was missing an amazing opportunity to bring in new business.

Mind you, I love a great shredded beef taco or burrito – keep those items on the menu, but add tapis which are certainly “in vogue” these days. Also, by adding in reservations and allowing people to sit and enjoy their meals longer, their bar tabs would be higher. There was so much the GM could have taken away from this experience – heck, I have no food knowledge or experience at all, but I saw these glaring plus marks.

It may feel like I’m flip-flopping on this issue, but…the real question and where true wisdom is needed is knowing what should be fixed and what doesn’t need touching in your particular line of business. If you can figure that out – then you most certainly are employing a succesful business model and strategy.

Who ever thought a paper clip could help your business?  Apparently, the Wall Street Journal understood its true merits and now hopefully you do too.

Fun Paper clip Facts

  • 11 billion paperclips are sold in the US (that averages to 35 per person a year)
  • ACCO puts in 102 paperclips in each box (just in case 2 fall out during shipping) Apparently, some customers have been known to count them!

What is something about your business that you would never change?

Take care,

Cindy

 

 

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