Did you happen to catch Google’s 60-second “Parisian Love” commercial during last Sunday’s  Super Bowl?

Google Scores A TouchDown during the Super Bowl

My guess is that you did for the annual football contest broke all television ratings records, delivering nearly 107 million viewers. This was an incredible feat in today’s day and age, because we have so much choice now for means of engagement.  But people tuned in and watched a heart-warming, closely-contested brilliantly played football game.  It was a pleasure to watch with terrific game plays and few penalties.

But today’s post isn’t about the game and its record ratings, but about the Google masterpiece.

At first blush, I tweeted that I thought this was a blah commercial…a no brainer for us that use it regularly.  But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some.

For if you really think about it, how else would you describe Google other than its an amazing search engine.  It’s made to search and search everything.  Thus, this commercial was spot on.  Perfect.  It was true to its product and use.

It also is a great reminder to all of us who create messages whether its a press release, a promo, a viral video or a Yelp page.  Is the message clear?  Does the message depict the product?

A great example of a failure in this area is the Go Daddy commercials.  For those unfamiliar with its web products, you would have no idea what the product is.  It sells shock and awe and Google sells class.

So keep to the message. Stay on point. Be true to who you are and you will see it will pay off in droves.

Hats off to Google.

Also, did you get a whiff of what they are up to regarding social networking with Google Buzz.  You can learn more by watching this demo below.  I can hardly wait to start using it. I love gmail.

What did you think of the Google ad? Do you believe in a simple approach or a one that leaves you with a shocking message? I’d love to hear your thoughts.

Best,
Cindy