“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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How’s your resume? Your resume is a tool that will help keep you sharp, well-defined and on target. It’s your road map…it tells you where you’ve been and points others to your next direction. It is the single most important thing you can do for yourself. [...] With the state of today’s job market and employment trends, it is a bit rough out there for us professionals who are used to working on a daily basis at the same company and performing the tasks that we love. This economy and new employment structure for consultants/freelancers requires one to have incredible amounts of patience, understanding and fortitude as well as flexibility and humor. [...] EVERYONE needs to realize that potentially every move or word they say can end up “on the record,” because of the public’s use of their cell phones as cameras. [...] For the last five years my church (Whittier Area Community Church ) “kicks” us out – yes it actually closes its doors and offers us volunteer projects to sign-up for to help the community. These projects cover a wide range of objectives from landscaping public playgrounds, feeding the firefighters, painting teacher’s lounges, fixing up a pregnancy clinic, repairing computers to helping single moms with odds and ends. There’s something for everyone. And my projects this year were not my typical – it was a great feeling stepping out of my comfort zone. [...] I was simply awe-struck at the manner in which HBO’s episode 8 of “The Pacific” portrayed John Basilone last Sunday. This episode was remarkable and unforgettable. What stood out, wasn’t the episode’s production value or even Jon Seda’s portrayal of the Congressional Medal of Honor recipient – it was the subject matter. Since this series is based on true events, I knew that what I was watching really did happen and that this man from the Bronx, deserves the title of hero. [...] My refrigerator gave out on me after 11 years – well, my fridge still works – it’s really my freezer which is kaput. So I had to go shopping and boy, was I surprised at the results. I bought it at Home Depot of all places. [...] An investigative report on how communion juice cups are filled to the brim with grape juice. [...] Dyson Airblades are wonderful. When will make a home version or better yet one to dry you off when you come out of the shower. [...] Do you have a twitter account? If you don’t, this post today may change your mind, because the best device out there right now, hands down, for customer service is twitter. And to back up my words, here’s a real-life case study that happened to me this morning battling a price increase with DirecTV. [...] |
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