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The Latest from Me on Twitter

    Me in a Nutshell

    I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.

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    SUMMER TCA PRESS TOUR BEGINS

    If your newspaper and/or favorite entertainment online news portal all of a sudden starts to have gobs of information about the upcoming TV season, there’s a reason why. Over 200 television critics, reporters and journalists are transcending upon the Beverly Hilton for a couple of weeks to hear the latest news about broadcast and cable television from the horses mouth-the networks themselves. [...]

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    Spiritual Growth

    How's Your Spiritual Growth?

    Just read these words and boy, they are convicting. Here's the proof in the pudding that…one can lose their salvation.  These are tough words, but oh so important.

    "So let us stop going over the basic teachings about Christ again and again. Let us go on instead and become [...]

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    PR – An Important Component for Business Plans

    Drinks are never a good idea when being interviewed. The only one who gets interesting quotes is the reporter. Credit: Michael Yarish

    Did you happen to watch the premiere of AMC's "Mad Men" this week? If you did, you might have noticed that the premiere episode was titled "Public Relations." And with that, [...]

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    Business Plans and PR – A Necessary Ingredient

    Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...]

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    Great Business Advice from an Original Mad Man

    “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...]

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    PR Preparedness-Be Ready to Handle Crisis in A Moment’s Notice

    As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...]

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    Resume Rx

    How’s your resume? Your resume is a tool that will help keep you sharp, well-defined and on target. It’s your road map…it tells you where you’ve been and points others to your next direction. It is the single most important thing you can do for yourself. [...]

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    Fairness on the Job?

    If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...]

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    No Kin of Mine

    This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...]

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    Happy Social Media Day!

    So I hope you and your smartphone, computer, net book, iPad or kin are celebrating today for its SOCIAL MEDIA DAY. Yep, today you can be as geeky as you want – it’s allowed and demanded. So embrace your communities, friends, followers and twitter away to your heart’s desire. [...]

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