For the last five years my church (Whittier Area Community Church ) “kicks” us out – yes it actually closes its doors and offers us volunteer projects to sign-up for to help the community. These projects cover a wide range of objectives from landscaping public playgrounds, feeding the firefighters, painting teacher’s lounges, fixing up a pregnancy clinic, repairing computers to helping single moms with odds and ends. There’s something for everyone. And my projects this year were not my typical – it was a great feeling stepping out of my comfort zone. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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Well cable has “Mad Men” and it also has “Money Men.” Kudos to LA Times Reporter Meg James for her story today based on the results of a Los Angeles Times survey that listed compensation packages doled out to C-level media and entertainment executives. The figures these heads of entertainment corporations received was eye-opening and it also was perfectly timed to make an impact as the cable convention begins this week in LA. A majority of the men making these incredible salaries will be here in town, earning their money. [...] With Dubac, I hope comes a breath of fresh air in ideas and none too soon. The Lifetime viewers are on life-support at the moment and with added competition coming from OWN next year–they should “energize” their brand as soon as possible. And I believe she has the chops to do it. Her scorecard proves that she can invigorate oldish brands as she re-invented the stodgy History Channel. So, if I was a betting woman, I’d put money down that she will turn this network around. [...] If you follow my blog, that you are prolific reader. As such, when you have moment or two, peruse your personal library and see if you can donate some of your books to your local public library. It’s a small way to give back – but it definitely makes a difference. It can help your library keep its doors open to the public. [...] Over 800 people worked together to provide meals to over nearly 300,000 hungry people in India. The beauty of this project was that Impact Lives, Inc. understood that the food would impact those hungry, but also the process of creating them would be just as impactful. Brilliant marketing on their behalf. For it was literally impossible when preparing the bag not to think about how fortunate we are to have food in our cupboards. [...] |
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