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Most Recent Press Release – Sony Movie Channel Pays Tribute to Ray Harryhausen

Posted on 8 May, 2013 by Cindy Ronzoni

FOR IMMEDIATE RELEASE

SONY MOVIE CHANNEL PAYS TRIBUTE TO THE LEGENDARY FILMMAKER RAY HARRYHAUSEN IN A SPECIAL AFTERNOON MARATHON, SATURDAY, MAY 11

RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN Documentary and Three SINBAD -Themed Movies Comprise the Marathon

Also, the Documentary is Available on Sony Movie Channel’s VOD Platform All Month Long

CULVER CITY, Calif., May 8, 2013 – To pay tribute to the legendary Ray Harryhausen’s remarkable achievements, Sony Movie Channel has revised its schedule to include a special TV marathon, on Saturday, May 11, highlighting the filmmaker’s career. Harryhausen, who died yesterday at the age of 92, is renowned for his special effects innovations and as the inventor of stop motion animation.

On Saturday, May 11, Sony Movie Channel will be airing the definitive Ray Harryhausen documentary, RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN, at 12:45 p.m. ET/9:45 a.m. PT. Following the documentary, Harryhausen fans will enjoy watching three SINBAD-focused films featuring Harryhausen’s special effects animation from Sony Pictures Entertainment’s library – THE 7^TH VOYAGE OF SINBAD (airs at 2:30 p.m. ET/11:30 a.m. PT); THE GOLDEN VOYAGE OF SINBAD (airs at 4:10 p.m. ET/1:10 PM PT) and SINBAD AND THE EYE OF THE TIGER (airs at 6:10 p.m. ET/3:10 p.m. PT).

Additionally, SMC is recognizing Harryhausen’s award-winning career online, presenting an interactive web experience that features Harryhausen’s signature creatures, as well as specially produced content honoring him and his impressive body of work. That web experience can be found at SonyMovieChannel.com/ray. For those who are SMC subscribers, they will be able to watch the documentary online through May 31 by accessing that same web page.

Last month, Sony Movie Channel premiered the RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN documentary on television for the first time in the U.S. The documentary, produced in 2011 by Frenetic Arts, in Paris, marks the first time that the Ray and Diana Harryhausen Foundation has provided unprecedented access to all aspects of his award-winning career, spanning his early days in Hollywood, to his 90^th birthday celebration.

RAY HARRYHAUSEN: SPECIAL EFFECTS TITAN was filmed over a 10-year period and features interviews and tributes from an illustrious list of acclaimed filmmakers who were inspired by his work. Directed by Gilles Penso, the documentary includes interviews with longtime admirers and Harryhausen fans that have been involved in some of the film industry’s biggest blockbuster hits.

With 16 movies to his credit, Harryhausen is known for pioneering numerous new techniques during his acclaimed filmmaking career. Not only was he a leader in armatured models and miniatures, but he also created a new type of stop-motion split-screen animation, known as “Dynamation.” His special effects budget for THE BEAST FROM 20,000 FATHOMS (1952) called for a more practical way of model interaction and, as such, Harryhausen developed a simple but effective method involving split-screens and a projector – hence, “Dynamation” was born.

In addition to innovating new filming practices, Harryhausen is credited with creating the physical looks and movements of dinosaurs, alien figures and creatures in motion pictures. Many producers and directors today still base their prehistoric creatures and beasts, as well as alien objects like flying saucers and visitors from other planets, on Harryhausen’s characters, models and drawings. His influence in genre filmmaking is still very prevalent today – over five decades later.

Sony Movie Channel is on Channel 563 on DIRECTV; Channel 386 on DISH and Channel 1791 on AT&T U-Verse.

Sony Movie Channel Recognized for its Website Digital Enhancements

Posted on 30 January, 2013 by Cindy Ronzoni

Super proud of one of my client’s getting recognized by Cynopsis: Digital as being the website of the day! Go Sony Movie Channel!

Here was the press release to go along with it.

SONY MOVIE CHANNEL CELEBRATES THE EARLY FILMS OF JACK NICHOLSON FRIDAY NIGHTS IN FEBRUARY WITH AN INTERACTIVE PHOTO BOOK AND A ‘SCRIPT TO SCREEN EXPERIENCE’ FACEBOOK APP

App and Tablet-Friendly Digital Book Launch January 30

CULVER CITY, Calif., January 29, 2013 – Throughout the month of February, Sony Movie Channel (SMC) is featuring the early films of the Oscar® Award-winning actor Jack Nicholson, as part of its Friday Features franchise. Friday Features showcases blockbuster favorites, uncut and uncensored, starting at 10:00 PM E | 7:00 PM P every Friday night. The Nicholson salute features eight of his films from 1969 to 1975, including CHINATOWN and A SAFE PLACE, which hasn’t been broadcast in over a decade.

SMC is enhancing the experience of these priceless Nicholson gems by providing an interactive digital photo book of production stills and trivia from some of his early films, including CHINATOWN, DRIVE, HE SAID, EASY RIDER, THE FORTUNE, THE KING OF MARVIN GARDENS, THE LAST DETAIL, THE PASSENGER, THE TWO JAKES, FIVE EASY PIECES and A SAFE PLACE. The tablet-friendly photo album will be available on Sony Movie Channel’s website from Jan. 30 to Feb. 28 at sonymoviechannel.com/jack.

The Channel is also providing another bonus — a “Script to Screen Experience” Facebook application. The app is launching in conjunction with EASY RIDER and FIVE EASY PIECES, which kick off the Nicholson tribute on February 1. Users can visit Sony Movie Channel’s Facebook page (Facebook.com/SonyMovieChannel) starting Jan. 30 and “Like” it to view scenes pulled from the actual script alongside the corresponding clip from the movie. This interactive comparison includes two scenes from each movie, and will be available through the end of February.

The complete Friday Features schedule for February includes: (All Times are Eastern)

· February 1 –

EASY RIDER (1969, dir. by Dennis Hopper – 10:00 PM & 1:25 AM) – EASY RIDER chronicles the search for freedom by two motorcycle-riding drifters who meet up with an alcoholic lawyer in a southern jail. Peter Fonda, Dennis Hopper and Jack Nicholson star.

FIVE EASY PIECES (1970, dir. by Bob Rafelson – 11:40 PM & 3:05 AM) – This film is about a restless musician who learns you can never go home again when he visits his family for the first time in three years. Jack Nicholson, Karen Black and Susan Anspach star.

· February 8 –

DRIVE HE SAID (1971, dir. by Jack Nicholson – 8:30 PM & 1:30 AM) – Nicholson’s directorial debut is about basketball, draft dodging and sleeping with professors’ wives. The longhaired star of an Ohio College Team, can’t decide if he wants to turn pro or join his radical roommate, in bringing about a revolution. In the meantime, he’s content to carry on an affair with a faculty wife. Karen Black, William Tepper, Bruce Dern, Henry Jaglom and Cindy Williams star.

THE KING OF MARVIN GARDENS (1972, dir. by Bob Rafelson- 10:00 PM & 3:10 AM) - Jason Staebler is a dreamer who asks his brother, a radio personality from Philadelphia to help him build a paradise on a Pacific Island – yet another of his get-rich-quick schemes. But luck is against them both and the game ends badly – real life reduced to radio drama. Jack Nicholson, Bruce Dern, Ellen Burstyn and Scatman Crothers star.

A SAFE PLACE (1971, dir. by Henry Jaglom – 11:50 PM & 5:00 AM) - When a woman finds the loneliness and isolation of the present too difficult, she slips into the comfort of her memories. Gwen Welles, Dov Lawrence, Orson Welles, Tuesday Weld, Jack Nicholson and Philip Proctor star.

· February 15 –

CHINATOWN (1974, dir. by Roman Polanski – 7:45 PM & 12:00 AM) - In 1937, a Los Angeles private detective takes on a simple case and burrows into it until it leads to murder and public scandal. Faye Dunaway, John Huston, Jack Nicholson and Perry Lopez star.

THE LAST DETAIL (1973, dir. by Hal Ashby – 10:00 PM & 2:20 AM) – Jack Nicholson stars as a Navy Chaser who decides to show his callow young prisoner (Randy Quaid) one last good time before delivering him to the brig. Screenplay by Robert Towne (Chinatown). Nicholson, Otis Young, Quaid, Clifton James and Carol Kane star.

· February 22 –

THE PASSENGER (1975, dir. by Michelangelo Antonioni – 7:45 PM & 11:30 PM) – A burned-out journalist assumes the identity of a dead man and embarks on a dangerous charade, including meetings with gun runners and an affair with a mysterious young woman. Jack Nicholson, Maria Schneider, Jenny Runacre, Ian Hendry and Steven Berkoff star.

THE FORTUNE (1975, dir. by Mike Nichols – 10:00 PM & 1:45 AM) – This hilarious comedy is about a pair of con artists who try to swindle a woman out of her family fortune. The two scoundrels mount several inept attempts to murder her but ultimately discover that the real treasure is not the money but the girl. Warren Beatty, Scatman Crothers, Stockard Channing and Jack Nicholson star.

In honor of the Academy Awards®, SMC is devoting its entire programming schedule on Sunday, February 24 to the male actor with the most Oscar® acting nominations ever – Jack Nicholson. The network plans to repeat the entire schedule of movies above and add in THE TWO JAKES for this marathon treat. For specific times, please visit SMC’s website at sonymoviechannel.com/schedule.

In addition to Friday Features, SMC is profiling Academy Award®-recognized films throughout the month as well as movies that celebrate Black History Month. This and more is available from SMC in February, including giving football-averse viewers plenty of other options on February 3.

About Sony Movie Channel

Sony Movie Channel is the first U.S. multi-platform television network from Sony Pictures Television created specifically for the Hollywood movie fan. Offering uncut and theatrical releases in stunning high definition, Sony Movie Channel showcases titles from Sony Pictures’ vast library including award-winning features, cult favorites, family comedies and gripping dramas. Programming is selected from more than 3,500 Sony Pictures films, which collectively have received 184 Academy Awards® including 12 for Best Picture. Sony Movie Channel is available on DISH Network, DIRECTV and AT&T U-Verse TV on linear as well as on authenticated VOD and online platforms. For more information, visit SonyMovieChannel.com, Facebook and/or Twitter @SonyMovieCh.

Lance Armstrong Needs to Understand that Honesty is Always the Best PR Policy

Posted on 6 January, 2013 by Cindy Ronzoni

Lance Armstrong Will Confess only to Get Something That Benefits Him

As a public relations executive I keep an eye on current events for several reasons, but mostly, to learn from others on how to best communicate during times of crisis. Banned cyclist Lance Armstrong is one of those people who is often embroiled in some sort of controversy (self-created) and as such, he often proves to be a great case PR study, mostly in not what to do when a crisis hits.

I don’t think that there’s anyone who believes that he adhered to the strict guidelines set forth by the U.S. Anti-Doping Agency, and apparently, now he even is backing down from upholding his innocence. He apparently is planning on confessing to using banned substances to gain back his eligibility in some fashion to compete again.

HONESTY IS THE BEST TACTIC

I am writing this post is to prove that “honesty is the best PR policy.” Once a lie is spoken – it becomes a slippery slope to keep defending it. In fact, the truth will always come to the surface and will eventually bite you in the behind.

The advice I always give when I’m involved in situations when someone is faced with a negative event like a DUI arrest, nasty divorce or some type of allegation is to be as honest as you possibly can from the start. I am a firm believer in being proactive in dealing with situations. This is the best way to to disarm the media. Instead of allowing them to ask the questions you don’t want asked…answer them. It leaves them speechless.

Armstrong, on the other hand, left me speechless for other reasons, mostly for how he tried to bamboozle us that he was as white as snow in everything that he was ever accused of by former teammates. He’s flat out lied to reporters, sponsors, colleagues and his fans — he held fast to the fact that he said he never did anything wrong to enhance performances. But, it was proved that he did and since then all his accolades have been wiped clean.

Proactivity is the best PR Practice.

What causes me such disdain is is how he has used every circumstance in life not to give, but to get. And he’s doing it again. He’s not coming forward with the truth because it is something he should do – because it shows character – but to hopefully gain admittance back in to the competitive world. He’s a taker. Opportunist. Liar.

I, for one, think it is an astrocity how little respect he has for others and the world’s systems. I, for one, hope that his “gaming” of the system ends and that he is held accountable for his actions. The lies must stop and I hope one day he realizes that honesty is the best policy. This man was once highly-respected and now…its hard to find something positive to say. What a sad sad story.

Timing is Crucial in PR Pitching

Posted on 9 November, 2012 by Cindy Ronzoni

Don't pitch general stories when the news cycle is about a national incident like Sandy. I can’t agree more with this statement, “Timing is Everything.” And I found out how true that quote is first hand when I was recently faced with pitching the U.S. media before, during and after Hurricane Sandy.

The only other time that I have ever had to put my “job” on hold before was for 9/11. I mean that catastrophe affected the entire country and world. Everyone was in shock and the world stood still for those not involved in the rescue efforts.

BE MINDFUL OF THE PR NEWS CYCLE

As a publicist, I found myself in those same 9/11 shoes with Sandy. As warnings were sent to residents on the east to be prepared for the storm of the century the night of October 29 and the following day – all eyes were peeled on TV news channels and second screen devices to see how our fellow Americans were faring. Although, I had information to pitch during that time, I refrained from doing my job knowing it would be irresponsible for me to contact a reporter in any city on those particular days while they are reporting on the general news coverage of the natural disaster.

The point I am trying to make with this post is that there are just some days that you can’t do your job, and that’s okay. Would it have hurt if I sent out a general media pitch? Probably not. Would my pitch have been read during that time? Probably not. Was the news I had to communicate a top priority in the events of the world? No.

So to all those publicists in training reading this post, please be mindful of the news cycle. Refrain from general product pitches during such times as a national disaster, a Presidential election and mass shootings. By not bothering the media during these times, you’ll gain respect as opposed to the real possibility of losing face with them.

Even though the storm is over, I’m still extremely mindful when pitching some of my New York/New Jersey media colleagues. To this day, I start out each pitch wishing them the best for many of them are still not back in their offices and still trying to get their heat and power back on at home. So if pitching media in this area, be real and ask them how they are and mean it before you start selling them your wares. I promise you your goodwill will be noticed and you will stand out.

All My Best,

Cindy

A New You In 2012

Posted on 30 December, 2011 by Cindy Ronzoni

: Lot’s to Celebrate About

I’m Super Excited about 2012. Why? Because of one word “New.” Throw out everything old and usher in everything New.

Who doesn’t love new things right? Is there anything better than a new car or new house. Or a new dress or a new love or a new baby! New is awesome, don’t you agree. With that, I’ve been spending time looking at what “newness” I can bring to my life and I highly recommend this practice for you too. These aren’t necessarily resolutions, but certainly can be, the choice is up to you.

My “New” Plan includes the following To Do Items.

(1) New Online Branding – With so many social platforms that have my image attached, I’ve been updating each one with a current image of who I am. When I worked in TV, the networks always re-freshed their logos once a year to energize the viewers. Well, the same principle applies here in regards to social photos.

(2) About Me – Several “Blogworld” Conference sessions pointed out that the most overlooked section of our online branding dealt with the “About Us” section of our profiles. Have you read how you are describing yourself on LinkedIn, twitter and Google lately? If not, go back in and do some updating. Let us know about some of your recent hobbies and other such news.

(3) New Job – I’m going to actively pursue a new fulltime corporate job, but, this time I’ve opened my options to include areas that are “new” and will be stretching. I’m so excited to see what transpires as I walk down new paths.

(4) A “New” Attitude – Instead of automatically waiting for the other shoe to drop, I’m going to drink from my half full glass. Yep, I’ve read enough studies lately that prove that individuals who have life-altering events handle them so much better with a positive outlook. Pessimism was so 2011…Optimism is what’s in store for me in 2012. Here’s what I mean.

I will land a new job.
I will lose weight.
I will continue to exercise.
I will continue to take the high road.
I will ask for forgiveness and forgive others.
I will find love and exude it to others.
I will continue to stretch myself and continue to learn new things.

Being Nice To Yourself

(5). I will look for opportunities to “Be Good To Myself.” We are always so hard on ourselves and well, this year, I’m going to be more mindful of what my body and mind are really saying to me and heed that advice. What does this look like? Below are some samples of what I mean.

I’ve consolidated my blogs down from four to two now. It was just too hard for me to keep up producing content for each one – so I’m making it easier for myself. And it still is just as effective.
I’m reaching out to friends/family whom I cherish and being proactive in staying in touch.
I’m looking at groups and clubs in my life and assessing which ones I enjoy and learn from and then spending less time with the others.
I’m realizing that life is short and thus, I am not procrastinating on planning things that I want to do.
I’m trusting God and putting all worry in His hands. And as such, I’m freeing myself up to enjoy more moments and be the person He wants me to be.

That’s just a quick glance at what “newness” I hope to achieve. I do hope that I’m able to live up to at least half of them…for it sure would be great to enjoy life to its fullest.

I’d love to hear what new things you’re bringing into the “New” Year.

Happy New Year,

Cindy

Breast Cancer is Closer than You Think

Posted on 10 October, 2011 by Cindy Ronzoni

Carol Ronzoni's Piece of Art

Breast cancer. I never thought those two words would enter my life. But they did last May when my 83-year-old mom was diagnosed with the disease. She was one of the nearly 290,000 women in the U.S. who have tumors discovered in their breasts, according to the American Cancer Society.

EARLY DETECTION IS KEY

What causes this disease? There are many factors that are linked to cancer including family history, gene mutations and a women’s reproduction history. I can venture to say that almost everyone reading this article knows someone who has been affected by this disease for it is estimated that one out of every eight women will be diagnosed with breast cancer in their lifetimes. One in eight…that’s a number too close to home.

The disease comes in many forms and has a variety of treatments. My mom was extremely fortunate that her lumps were found early in their first stages of cancer. She initially was brought in for one breast tumor, but in a MRI it was discovered that the cancer was also present in the other. As a result, she underwent a double mastectomy and is healing well. Thank you or all your prayers who have been a part of this with us. With that, I can’t emphasize the importance of having an annual mammogram for women over 40 or immediately after a lump is discovered. Early detection is key with this particular disease.

This post is dedicated to my greatest hero, my mom, and to every women, child, husband and family affected by this disease. I am sending you my support and encouragement to all those who are dealing with this disease in your household. I am sending you my best wishes and will happily pray for you if you let me know.

NFL AND BREAST AWARENESS - A GREAT CATCH

PINK IS ALWAYS APPROPRIATE

I appreciate all the attention that is drawn to this cancer every October with Breast Cancer Awareness month. Some companies that doing their part are The NFL who is bringing recognition to the disease by having its teams accessorize in pink; Yoplait for its 13th year is sponsoring “Save Lids Save Lives,” a campaign donating money to breast cancer outreach programs and Lifetime Network who has produced a TV movie about breast cancer, “5″, in support of bringing more attention to this disease.

The hospital, Presbyterian Intercommunity Hospital (PIH), who treated my mom planned a special event for breast cancer survivors. The Hospital sponsored a special art show where breast cancer survivors decorated bras to tell the journey of their disease. My mom participated in this project and it definitely assisted in helping to lift her spirits.

Her particular bra for the “Bra-Vo” contest was as a beautiful as she is…it’s a positive look at the cancer and I wanted to share her story with the world. My mom does make this world a better place to live…and I hope that her story helps to inspire others.

Here’s my mom’s story.

Can Charlie Get Back His Sheen?

Posted on 20 September, 2011 by Cindy Ronzoni

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Charlie is Still Driving His Messaging, But Now in a Good Way Credit: Ian White

Can you “win” too much?

In the case of Charlie Sheen, he’s gulping a tall glass of mea culpa and eating humble pie right now for he’s done just that – except his winning wasn’t that, it was the opposite…losing. And now after not being able to handle being fired from a $1.2 million dollar a week paycheck on CBS’ “Two and a Half Men,” he is trying to mop up after himself and doing a PR about-face.

Do you think Charlie will be able to rebound after his unstable recent past?

I know I don’t need to explain Charlie Sheen’s predicament and what led him to start his own crisis management. You all are too well aware of his podcasts, tweets, live shows and contentious battles with his former employers, Warner Bros. TV.

However, all of a sudden Sheen has apparently seen the light. I don’t know where and when the light bulb went off and he started realizing that he was a tornado that was destroying everything and everyone in his path. But, I’m glad he did and I’m happy that he’s trying to make amends wherever and whenever possible.

As a PR practitioner, Charlie Sheen has been an amazing case study to follow. From being a train wreck taking his own PR into his own hands last March, to now, publicly pleading for forgiveness, we all can learn from his mistakes. Sheen is on the Good Ship Lollipop PR train doing whatever he can to be self-deprecating about his past and trying to move forward so he can be perceived as a stable employee, father, son and well, human being. But is that enough?

From firing his longtime publicist early last year, he’s now employed one once again. And although, he was allowed to be a presenter at the Emmys for ratings, you have admit that it was smart strategy to use that platform to publicly apologize and try to save your face. Can you think of another venue that would allow you to be in front of over 12 million viewers in one swoop?

PR WHIRLWIND

The PR profession is alive and well and in full operation with the triad surrounding Sheen. Not only is Sheen trying to stay in the message, publicists for “Two and a Half Men” are trying to keep their message in the trend whirlwind as well. For no matter how you slice it, when Sheen speaks, the media and public listen. When someone from “Two and A Half Men” speaks…they have to speak loader to get noticed if Sheen is not recognized. He is a news magnet.

With that, have you noticed Ashton Kutcher making the rounds to talk shows? Did you see Jon Cryer get a star on the Walk of Fame? CBS’ PR team is on high alert to succeed this year without Sheen.

Who will get the last laugh? Well, if you tuned into Comedy Central’s Roast of Charlie Sheen Monday night (another perfectly timed appearance), Charlie would tell you he’s already won.

And who could argue that! He’s now allegedly getting a $25 million settlement and doesn’t have a financial worry in the world. However, with this new Charlie we are seeing, he has a conscious and an awareness that his behavior was in poor judgement. I just hope he starts the healing process toward finding that peace that passes all understanding.

Time does heal all wounds…and the viewing public will come around once he consistently proves that he on the stable train to wellness. That’s the best PR he can buy.

Don’t take my word for it. Here’s Charlie’s view from his recent roast.

Roast of Charlie Sheen

Mon, Sept 19 10/9c

Charlie Sheen – Charlie on Mars

www.comedycentral.com

Comedy Central

Funny TV Shows

Roast of Charlie Sheen

September 11th Will Never Be Forgotten

Posted on 10 September, 2011 by Cindy Ronzoni

Sunday is a Fitting Day for the 10th Anniversary

I’ll never forget the occurrences of 9-11, and I know you won’t either. What an unreal day. At 8:46 a.m. ET/5:46 a.m. PT the first plane crashed into the north tower of the World Trade Center and 17 minutes later it happened again to the south tower. And, it wasn’t over – at 9:37 a.m., Flight 77 rammed into the west wing of the Pentagon building and later at 10:03 a.m. Flight 93 crashed near Pittsburgh, PA. The horrors and nightmare of September 11, 2001.

The human race lost nearly 3,000 people with these four combined incidents. The skies turned into a war zone and New York City a triage area. America and the world was never the same.

Even though it occurred ten years ago, to me it still feels like yesterday. As I watch the TV specials and documentaries about this day, old feelings and memories are flooding my mind.

I remember how scared I felt about not being able to control what was happening to my country. I felt vulnerable because as a nation we were vulnerable. I’ve never known that in my lifetime, before or since.

ENEMY ATTACKS

I remember how the news reporters said that anyone currently in flight had reason to worry. If there were four planes hijacked, could there be more? I remember canceling my plans for the day and staying home where I thought it would be the safest. The only thing that I do on that day was fall on my knees in prayer.

The impact of the September 11 shocked the nation for days. I remember being transfixed for about four days to my TV set. You couldn’t take your eyes off of it….you yearned for stories of hope, of families being reunited and fire personnel being found.

NEVER FORGET

And now as I ready to the 10th Anniversary tomorrow, I’m in the same position. On my knees praying that the potential new terrorist threats are not true. For the life of me, why do people on this earth think mayhem by violence is the best way to get attention or control.

My heart is heavy to all those family members who lost a loved one on this day. The pain that they constantly feel is one that they carry with them the rest of their lives.

September 11, 2001 will never be forgotten and the victims will not be forgotten. They are modern-day heroes and as such, deserve honor. They died at the hands of an enemy – and – God forbid may we never experience such a catastrophe on our soil ever again.

How Not Improving Can Help Your Business

Posted on 29 August, 2011 by Cindy Ronzoni

Why Mess With a Greatness

Did you happen to catch today’s Wall Street Journal front page feature on paper clips? Yes, I just wrote paper clips.

At first I thought this was an odd, boring choice for a story selection, and I pondered why this premier publication would devote prime real estate to such an ordinary product. It didn’t take me long, a couple of sentences, to get its point. I learned that a paper clip is rare because it has withstood its classic design for over 100 years. How many things can you say that about?

This thought led me to further thought about whether we should keep certain things that work well alone and stop slapping “new improved” stickers on just about everything that gets sold or consumed.

DOES EVERYTHING HAVE TO BE NEW AND IMPROVED?

I mean we’ve all heard this statement before, if it ain’t broken don’t fix it.

I don’t like that statement – but, in this case it certainly applies. Paper clips are still as relevant today as they were the day they were introduced into the marketplace in 1903. Sure, you can add colors to them or designs or coat them in plastic. But at the end of the day is there any better tool to fix papers without leaving a mark, to un-clog glue bottles or clean under your finger nails in a pinch?

With that being said, are there things about your business or the work that you do that you shouldn’t improve upon because they work well?

A CLASSIC BUSINESS PLAN

Here’s what I would say about my PR business. No matter what new whiz-bang social media tool that comes out, I don’t want to lose personal connection and phone calls. My business success lies in having connections with real people, journalists, and I’ve built up those relationships through the years by having conversations with them over the phone or in-person. That’s really my business secret, my paper clip, if you will and one that I hope to never change.

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Cindy Ronzoni Authors Informational Brief on The Social Aspects of Communication

Posted on 27 July, 2011 by Cindy Ronzoni

FOR IMMEDIATE RELEASE Contact: Steve Jones
July 27, 2011
(202) 222-2373 sjones@cablecommunicators.org

ACC Releases Informational Brief “The Social Aspects of Communication”
An Overview of Social Media Practices in Corporate Public Relations for Cable

Washington, D.C. – Today, the Association of Cable Communicators (ACC) released the July 2011 issue of ACCbriefs, “The Social Aspects of Communication” and posted the paper on the association’s Web site. The thrust of the publication is to provide a current overview of Social Media tools and techniques cable communicators are utilizing to enhance their overall communication effectiveness and meet their business objectives.

“The value of the July issue is that it lays out specific examples regarding how both cable operators and programming networks are utilizing the power of these social media tools,” said Steve Jones, executive director of ACC. “It goes on to site how these new technologies are used for customer engagement, media relations, issuing official statements, and responding to the always-on news cycle.”

The paper is authored by Cindy Ronzoni, founder and CEO of Social Spread Media, a digital public relations agency specializing in social and traditional media. She has over 20 years of public relations and corporate communications experience with senior positions at Fox Entertainment, Fox Cable, Game Show Network and Lifetime Networks.

The brief is available online at http://www.cablecommunicators.org/resources_briefs.php and is being distributed to ACC members via e-mail. ACCbriefs provide clarity on complex industry and communications issues and are designed for communications, public affairs, government relations, executive office and other staff members who need a clear, concise, subject-oriented guide from the cable perspective on industry topics.

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The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. The association’s mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.

Cindy Ronzoni

A blog about digital media, PR and other such things

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