Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...] As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] So I hope you and your smartphone, computer, net book, iPad or kin are celebrating today for its SOCIAL MEDIA DAY. Yep, today you can be as geeky as you want – it’s allowed and demanded. So embrace your communities, friends, followers and twitter away to your heart’s desire. [...] With the state of today’s job market and employment trends, it is a bit rough out there for us professionals who are used to working on a daily basis at the same company and performing the tasks that we love. This economy and new employment structure for consultants/freelancers requires one to have incredible amounts of patience, understanding and fortitude as well as flexibility and humor. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] Why is “why” so important? If an interviewer asks you why you want the job and you don’t have a solid answer, you’re sunk. Therefore, answering “why” questions can make or break you in the interview process. A little three letter word could kill your chances at landing that job that you want. [...] Practical tips to ensure you will never be hacked. Do not have the same password on more than one account. I made the mistake of using one password for all my email accounts and a few others. So every account that had that same password was affected by the hacking. The hacker then got control of my email addresses on gmail, Verizon/Yahoo and Go Daddy and subsequently froze me out of each. Thank goodness I changed my online banking password just a week prior otherwise, the hacker would have had access to that. [...] |
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