Do you have a twitter account? If you don’t, this post today may change your mind, because the best device out there right now, hands down, for customer service is twitter. And to back up my words, here’s a real-life case study that happened to me this morning battling a price increase with [...]
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Seth Godin is a prolific author, a brilliant marketer, a visionary and one of the kindest human beings walking this planet. He makes the world a better place. And his makes my life better and he can do the same for you. He embodies the modern day work force. He gets how we tick and what motivates us as workers, consumers and bossess. And he is our biggest cheerleader. He’s a linchpin – he’s indispensable. And he wants the same for [...] Man, every time we turn around – it seems like some public company or public figure is apologizing. If you are skilled in crafting apologies that can be read well, but don’t have much meaning then you’ve got yourself a highly sought after career. [...] At first blush, I tweeted that I thought the Google Super Bowl ad was a blah commercial. But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some. For if you really think about it, how else would you describe Google other than its an amazing search engine. It’s made to search and search everything. Thus, this commercial was spot on. Perfect. It was true to its product and use. [...] Kudos to whoever is managing Sarah Palin’s brand. Her latest foray into becoming a Fox News analyst was brilliant for a number of reasons. She’s on her way now and getting well-paid for it too. She certainly is a lady of luck. There’s nothing rouge about her branding, it’s all calculated and they are doing an incredible job. [...] It’s a great time to be a publicist for the harvest field has recently become full with so many influential people and institutions finding themselves caught in potential reputation tarnishing situations. [...] Over 800 people worked together to provide meals to over nearly 300,000 hungry people in India. The beauty of this project was that Impact Lives, Inc. understood that the food would impact those hungry, but also the process of creating them would be just as impactful. Brilliant marketing on their behalf. For it was literally impossible when preparing the bag not to think about how fortunate we are to have food in our [...] This is my third year making a vision board and each year upon review, I am amazed at how much I have actually achieved. The way I use the vision board isn’t as a religious experience. I don’t believe that it has magical powers or anything, but it does help me think in advance of the person I would like to be, if possible through the next year. It helps me set goals and dream about what I hope for in the coming year and some crazy things have come [...] |
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