Category Archives: Entertainment

Arnold’s PR Problem

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Arnold had one heck of a PR Mess on his Hands.

It’s tough when public figures behave badly for they’re scrutinized more than your average Joe. One celebrity feeling the impact of his actions is Former California Governor Arnold Schwarzenegger. In case you missed the story, he recently admitted to his wife, Maria Shriver and his entire family, that ten years ago he fathered a love child.  A boy to one of their own household staff. This all happened under this family’s nose and the story never leaked until today.

Being a former politician, Arnold understands the importance of “spin” and “damage control.” These are two words that he needs act upon now more than ever, in addition to hiring a top-notch crisis management PR firm. I love practicing my PR trade with real-life examples, and, therefore, if Arnold became my client…here’s the advice I’d give him at this time.

FREE PR ADVICE FOR ARNOLD

(1). LAY LOW – The best thing Arnold can do is lay low and stay out of the spotlight. He needs to get his house in order first and start working on how he is going to handle announcing the name of his love child. He doesn’t need to be dining with anyone or attending out of town conferences for he is going to be followed at nauseum by the paparazzi. The paparazzi are on high alert to capture Arnold with any women and especially to snap photos with the mother of his love child. Hence, the real need is to be discreet because he is going to be followed every where he goes.

(2.) TABLOIDS – At this very moment, the tabloids are working overtime to come up with the name and photos of his love child. My advice is that Arnold needs to control the story and out him himself. He should work with a press-friendly TV reporter on a national news program and give an exclusive interview.  He needs to do anything he can to protect that kid from being humiliated by the tabloids or paparazzi if they get to him first.

(3.) FORCED VACATION – I would put the love child in a lock down situation and I would do the same for the mom. They should be vacationing somewhere where they couldn’t be found until a media strategy is in place that will announce their identities.

(4.) BE ON GUARD – Arnold needs to be vigilant regarding his actions.  He needs to take the time that is necessary to heal the wounds with his family and should not be seen conducting business at say places like casinos or on yachts.  He must keep his profile low.

(5). AVE MARIA – Maria is in a good place. The statement she issued was spot on and requires no further explanation. The world understands what she is going through and it needs to give her space for this is a private family matter.

WHAT DOES THE FUTURE HOLD?

This is not the first time a celebrity or politician has fathered a love child and it won’t be the last. In time, Arnold will gain back his stature as well as his credibility and integrity if he handles this sensitive situation right. It’s a difficult time for all involved and their press strategists need to do whatever they can to help this family situation remain private.

Yes it stinks that Arnold kept this occurrence a secret from his family and from the voters. Arnold knew that if he copped to this incident before he was elected, then he would not have been elected.  And now that the cat is out the bag, I guess you can say that Californian’s feel cheated because they didn’t now the whole truth about him.

Arnold has much damage control to do not only with his immediate family of 5, and his love clan of 2, but also with the over 37 million California residents.

If any one can handle this situation, it’s Arnold. Never count that guy out.

I’ll keep my eye on this case and provide PR insights when needed. In the meantime, I’d love to hear what you would do if you were Arnold.

Cindy

PRESIDENTIAL FACEBOOK LIVE GATHERING

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Honey, Hurry and Come Watch The Computer, The President is Speaking.

At 1:45 PM PT on Wednesday, April 20, I will be home sitting in front of my computer screen watching Facebook. My three favorite passions will all be in play with this event: I’ll be watching TV, engaging with Facebook and hearing President Obama live.

This is absolutely crazy! To think that a college student started up this multi-billion dollar Facebook company and  has turned it from primarily being a social network to a content provider. I love it.

President Obama’s former Press Secretary Robert Gibbs was rumored to be in play for a position at Facebook. Hmmm. I wonder if he had any part in this webcast? My gut thinks he did.

The Wall Street Journal seems to think that President Obama is using this platform to engage with the younger voting community. And that may be true since its time to start thinking about his re-election. This live event will definitely reach a younger demographic on a platform they prefer.

The reason why I think this is a fabulous idea as a PR pro is the fact that is sends a signal that Facebook is now mainstream.  I am astonished that I still rub against folks who think Facebook is a fad. This just proves its not.

I’m sure if this live streaming event goes well, Facebook will be receiving pitches from other news makers desiring promotion on the Facebook platform. It could soon become a “bonafide” news channel! Unbelievable.

WILL FACEBOOK REPLACE TV SETS?

It’s just the start of many things to come via Facebook and I for one am anxious to see how the video will look. Will there be annoying lags? Will the audio drop?

Knowing the perfectionism that Facebook has shown us thus far, I would gander to think its going to be fine and remarkable.

Kudos to the White House press reps for suggesting it and for Mark Zuckerberg for making it happen.

Will you be tuning in as well? If so, what do you think about it?

 

 

Is the Dancing with the Stars Wardrobe Getting Too Risque?

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I know this post is going to upset a few of the men out there and some readers may label me a prude. But, I’m taking a risk and saying it. Don’t you think that some of women’s dance costumes on ABC’s “Dancing with the Stars” are a bit too risque for prime time viewing? I do.

“SWEET FANCY MOSES”

As I watched the season opener of “Dancing with the Stars” last Monday night, I noticed a few of the women’s costumes were a bit more revealing than usual.  Not all of the costumes were that way, most were fine and age appropriate for the respective dancer.  But, when I saw what they had Chelsie Hightower dressed in….the only response I had was what George and Jerry exclaimed when they watched Elaine’s wacky dance in the Seinfeld episode “The Little Kicks”….Sweet Fancy Moses! Ms. Hightower’s outfit was barely a dress and was probably made out of less than a half-a-yard of shimmery fabric! Take a look. The only spot of fabric on her backside was a 12 inch area of cloth covering her bootie. To view this dress in action click on video link: Dancing With The Stars Relive the Opener

Sweet Fancy Moses - Chelsie's Dress is Short and Missing its Back Side

Yes, Ms. Hightower is beautiful and physically fit and can wear that costume well. But, that’s not the point. I mean – isn’t the show about dancing and not about selling something else. If I was a male fan of the show, I think one of the reasons I would enjoy watching it is to see the scantily clad women! Is this really necessary ABC?

INAPPROPRIATE OR APPROPRIATE?

I know that women dress in barely there bikinis when at the beach or pool. I also am aware of some of the outfits that gals wear to the gym look like underwear. The public is exposed to revealing clothing all the time and there’s no way to control it. But, ABC is a corporation that can control its decency. I mean if a someone wears a logo on clothing that is not a sponsor of the show, then we see black duct tape put over that logo. And sometimes, low cleavage is blurred in live programming…but, on this show I sometimes wonder about the outfits.

Season 11 contestant Audrina Partridge Did In Fact Wear A Bikini on the Show

Well, I guess that statement isn’t 100 percent true. I don’t wonder about the outfits. I know perfectly well about how they cast the show.  They cast the “older” favorites, the models, the younger sensations, the athletes and yes, handsome hunks too.  They cast every demo. And to be fair, they do at times dress the young, fit gals in less revealing wardrobes, especially when they perform dances like the waltz.

I’d love to hear what you think? Your turn to discuss the wardrobe on Dancing with the Stars. Bring on the conversation.

 

 

 

 

New Media Strategies F Bomb Tweet KO’d Chrysler Account

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One Word Posted on the Internet Can Ruin Your Reputation and Business - Chrysler Fires Its Outside Social Media Firm

A couple of days ago I wrote about corporate apologies and the need for them to be sincere, uncorporate-like and honest. And now 24 hours later, I’ve got a real-life example to share with you ripped straight from USA Today’s headlines.  USA Today Reporter Chris Woodyard has been covering Chrysler Motor Corporation’s sticky situation with its outside social media firm, New Media Strategies (NMS).  Apparently, Chrysler hired NMS to handle its official ChryslerAutos Twitter account.  Things were fine until earlier this week when an account manager from NMS tweeted out a comment from that respective Twitter account that included the “F” word.

ONE WORD CAN TAKE DOWN YOUR REPUTATION

Here’s the actual tweet.

I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive deleted) drive.

Chrysler sent out an apology immediately.  NMS apologized as well and promptly terminated the employee.  However, that was still not good enough for Chrysler.  Today, Chrysler fired New Media Strategies.  From one single tweet, that firm lost a major account.  That’s why I harp on this so much – you always need to be careful of every word you post on the Internet!

You might think Chrysler’s action was a bit severe. But, I don’t in the least. I believe their decision was correct.  Chrysler “trusted” its brand with this outside firm and they did not provide proper care.

WHO’S ON YOUR ACCOUNT

The lessons in this case study are two-fold.

1) If you are a social media agency that is hired by clients, then you are solely responsible for every word, phrase, design, tweet and Facebook contest that you provide. You are responsible for oversight, editing, political correctness – everything. It’s not the job of the client to proofread and review your work. They are trusting you with their brand and usually paying you handsomely for it.

2) If you are a company hiring a social media agency, then you are responsible to thoroughly check out the firm and each person who will be assigned to your account. Request work samples from each rep on your account and try to have a meeting to personally meet each person. You can tell a lot from how a person talks and presents themselves to determine how they will act online.  Know who you are trusting your brand with…do your homework.

With that being said, here’s the statement that NMS sent out about their firing.

New Media Strategies regrets this unfortunate incident.  It certainly doesn’t accurately reflect the overall high-quality work we have produced for Chrysler.  We respect their decision and will work with them to ensure an effective transition of this business going forward.— Pete Snyder, CEO, New Media Strategies

This to me sounds like the statement did get passed through the legal approval mill. It’s a typical corporate response and since NMS is a social media agency, I would have thought they would have taken a more personal stance with this issue. For clearly, the onus is on them and not on Chrysler. I felt the statement made by Mr. Snyder was a non-apology and it did not in any way take the blame for the incident. So I decided to take a stab at writing a version that I felt would have been more appropriate.

Here’s what I would have suggested if I handled the PR for NMS.

New Media Strategies is sorry for the unfortunate incident that portrayed Chrysler’s brand in an unfavorable light. It was never our intention to represent Chrysler’s stellar reputation in this manner and apologize for any offense this incident may have caused the company and its customers.  We respect their decision and will work with them to ensure an easy transition of this business going forward. This was an isolated incident and one that is not indicative of the quality of work NMS provides its clients. We have enjoyed working with Chrysler to promote its services through social media and hope to join forces with them again in the future.

This is a great case study for all of us – business owners, social media experts, marketers, publicists and communicators. Be careful about who are you trusting your brand with. Is it in good hands?

See ya online,

Cindy

YOU CAN WATCH THE MOVIE ON MY FACEBOOK ACCOUNT

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Facebook is becoming the new generation of TV sets.

Very shortly, you won’t be hearing this question much longer–”Which movie theater do you want to go to?”  That question will be replaced with — “Whose Facebook account do you want to use to watch the movie?” Crazy isn’t it!!! But, its real and its happening now.

Facebook will become the next movie-house, and in my humble opinion, this utility will make a dent into businesses like Netflix as well as Hulu and the other companies who stream movies directly into your homes. The only difference between Facebook and the others is its available library. It will only take a matter of time for Facebook to cut similar distribution deals like it did last Wednesday with Warner Bros. And sooner than later, you’ll be purchasing movies to watch off of Facebook on a regular basis.  So is Facebook becoming the new TV set? Yes.

THE SOCIAL MOVIE EXPERIENCE

I still can’t fully wrap my head about this idea and I personally need to see it in action. I do watch video now on Facebook through services like Ustream or Livestream.  And I have to admit those images are grainy, but that’s because they are live. When I watch posted videos on Facebook, the video is picture perfect, but the video lags and I have to wait for the video to catch up with the streaming…which is annoying.

So I am unsure as to how movies will play out on Facebook. I do have to endure commercial interruptions on broadcast and some cable TV, however, I don’t know if I will be able to tolerate long lag times while watching a movie.  For when the video stalls over the Internet, one is never certain of when it will return. Will be a matter of seconds? A minute or maybe two? And you can’t control when the lags will occur. I’d hate to have the movie stall at a crucial moment in the action. But, I do think that these transmissions will improve over time and that Facebook will become the new choice for movie screenings.

Fewer and Fewer People and Muppets will Patron Movie Theaters, Once Facebook offers more Movies. Flickr Credit: Positiviely Puzzled

FACEBOOK WILL REPLACE GOING TO THE MOVIES

Right now I use the services of Redbox to rent recent movies. I like the price (a mere buck) and the number of locations where I can find the rental units.  I do pay for a number of premium cable channels and through that distribution platform I do get my fill of movie choices and movie watching.

But, it doesn’t take a fortune teller to predict the future of movie theaters. They have just out-priced themselves. It has to be a spectacular movie for me to fork out $12 for two-hours of entertainment at a theater. I’d rather wait the 16 weeks for the DVD window. One month after that, it’s everywhere for rent. With the current sub-par movie fare I can wait that long and pay a buck.

But this is huge idea of watching Facebook movies and how you would watch them..on what device.  I do have a 27″ iMac screen, but I do not have an Internet ready television set yet. I could probably seat three comfortably in my office to watch a movie on Facebook, but the thought never crossed my mind to make my office function as a movie theater as well.

In fact, there really isn’t a room appropriate in my current home to transform into a movie theater-like setting. However, with movie theaters fading into the sunset, this new requirement will be need to be in every home. I have seen it done. I have visited two homes recently where the owners have transformed one of their existing rooms into a home theater.  And it was a great room in the house.

Home theaters will be replacing the family den.  They are the new den, where all the games and electronic gadgets are housed. And if I was going to purchase a new home now, I’d make sure that if it didn’t have a home theater, then one of the rooms could be transformed into one.

Now this is a Home Theater! Credit: jdesigngroup

If I worked at one of those home improvement cable networks, I would start producing a show on how to transform an ordinary space into a home theater “den” and of course, I’d emphasize cost-efficiency. This is going to be a real boom. I can just see it.

But this does come with a warning. If you are one of the first to have a home theater, then you must also love to host gatherings at your home. For it may be some time before your friends will be able to reciprocate and invite you over. You are welcome to come here and watch a movie on Facebook with me, but you’ll have to not mind my cramped office quarters er office/home theater.

Oh, how the times are changing.

In closing, I’ve got a few questions for you as I wrap up this post.

How do you plan on watching movies on Facebook. Over your iPad? Mobile phone? Home computer?

Do you have a home theater? If not, do your plans call for one in the future?

I’d love to hear your thoughts.

Cindy

 

 

TAKING THE BAD ALONG WITH THE PR GOOD

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James Franco and Anne Hathaway were hosts of the lowly-rated 2011 Oscars Telecast- Ouch!

If you are a producer, developer, planner, organizer, politician, celebrity, news maker, designer, company president etc. etc. – here’s something you always should remember and expect – not everyone is going to like you or your product or project. Therefore, always expect bad reviews along with the good. As long as you continue to put yourself or your brand out there…you will have critics. There’s nothing you can do about it. And if you take them in good stride, these reviews can turn out to be positive experiences.

Case in point…Sunday’s 83rd Academy Awards.

IS THERE SUCH A THING AS BAD PR?

Not only was this event lowly-rated, it was critically panned. And brutally so. Here’s one about host James Franco. And another review from Ken Gruberman of The Huffington Post . Gruberman’s review covers many areas where the show fell short. In fact, it’s is a comprehensive break down of the show’s break downs.

So as a PR professional, should you hide these negative reviews from the show’s producers? My answer is a resounding “No.”

When I have been in this similar position as the head of the PR department for a live awards event broadcast, I have included every review (no matter its tone) into the press clipping package.  Although, I have always included them, however, it doesn’t mean that they continued to remain. My efforts have been overruled numerous times by higher ups, who were nervous that they would receive some form of punishment for producing a show that generated sharp criticisms. Hence, they removed all negative reviews from the press clipping package.*

(*Press departments compile online reports of every press mention of a product, show or executive. These are often called press bundles and they are the first things that are prepared each day.)

This censorship happens more than you can ever imagine. Executives pretend that no one else sees the negative reviews if they don’t include them in the mass email. Yeah right.  Ever heard of Google Alerts…they’ll find them for you.

As of this writing, Google has informed me that there have been over 6,400 posts made about the 2011 Oscars. And unfortunately, the majority of those are brutally honest about co-host James Franco’s lethargic performance and the fact that a Bob Hope hologram was the hit of the evening. I must say it was a dreadful telecast.

MUCH A DO ABOUT NOTHING

The reason for this post is to point out that these reviews can be thought of as focus groups.  If a producer has an open mind, he could use this information to improve upon next year’s broadcast.  I can guarantee you James Franco learned the lesson of a lifetime from these awful reviews and if he ever hosts anything again, he will be much better.

I can guarantee you that ABC and the Oscars will cast someone more experienced to host the event next year.  I bet next year’s show will have more attention to the details – that is if someone in charge reads through the lines of the reviews.

YES MEN

But, that’s the main problem in Hollywood. The industry is used to the practice of only saying good things about people, places and projects.  It’s an epidemic.  Why? They know its because the truth hurts. Bad reviews may sting for a moment, but they can be life-altering and changing events. They cause improvement and growth.

So at the end of the day…bad reviews do indeed end up being good for you.

 

 

What PR Sheen is Charlie Sending?

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Keeping Your Lives Balanced is the Best PR You Can Buy

Stan Rosenfield is actor Charlie Sheen’s publicist. He is doing an amazing job managing that actor’s reputation and definitely earns every penny he makes on the account.  He and Sheen’s stable of managers have deftly handled numerous personal antics including wild parties, court cases, lost cars, hospitalization, work shut downs, salary differences, etc. etc. etc. This Sheen team has done so well that despite all — this celebrity’s “star” still shines.  (Note: I highly recommend PR practitioners follow Rosenfield work as a case study of a job well done.)

PUBLICISTS NEVER HAVE FULL CONTROL

But, here’s my note to Publicists – no matter how well you do your job publicizing a client, at the end of the day – we are still dealing with humans who have free will.

Here’s my case in point — Sheen’s surprise phone call last Monday to syndicated radio program”The Dan Patrick Show.” I felt for Rosenfield when I read about this situation. This publicist has been “caring” for Charlie’s brand 24/7 and has a strategy in place that will work beautifully if Charlie Sheen obeys and follows the program. However, when Charlie took it upon himself to call a media outlet and freely talk about his current plight, Rosenfield’s strategy came tumbling down into crisis management mode. By Sheen calling the radio program on his own, he undid everything Rosenfield had in place to protect Sheen’s brand whether or not he ever needs to defend himself in court or at work.  By Sheen doing this, he left his brand flailing in the wind.

Luckily, Dan Patrick of “The Dan Patrick Show” is a pro and he handled the interview well and understood what was going on.  We, viewers and humans, realize that something is going on with Mr. Sheen and that his antics point to something within.  That’s all I’m going to say about Sheen.

THERE’S ONLY SO MUCH PUBLICISTS CAN DO

This thought lead me to this...in some instances I believe publicists “protect” clients too much. Yes, we are hired to help during crises and we are told to clean up sloppy personal messes.  There are many things we can do to make bad situations forgotten. However, we need to ask ourselves whether or not we are hurting them more by not letting them be accountable for their actions. At the end of the day, we are responsible for our actions unless we are younger than 18 years of age.  I was reminded of this when I read Billy Ray Cyrus saying that by having his daughter on TV at an early age that was the downfall of the entire family.  Really?  Yes, by being in the public eye, there are enormous pressures…but with good decisions, good management and leadership…scales that are off balance can be closer to being balanced.

Charlie Sheen needs to get his scales balanced and he’s not alone. We all have the same responsibilities no matter our circumstances or job or role in life.  There’s only so much a publicist can do.

Do you over-protect others?

PR Campaign Series – Introduction Pt. 1

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The Super Bowl is the Oscars of Marketing Campaigns.

Marketing campaigns have always been my favorite piece of business.  They are fun to create. They involve multi-department brainstorming sessions. And they have a start date and more importantly a finish date.  Therefore, you can always see the light at the end of the tunnel.

Another reason why I enjoy marketing campaigns so much is the fact that they are usually innovative and unprecedented.  And there’s nothing more fun as a PR professional than being able to break news.

BEST EXAMPLE OF MARKETING CAMPAIGNS

I thought it would be fitting to concentrate a bit on the subject of campaigns with the Super Bowl of all Marketing Campaigns right around the corner. Yes, I’m referring to the Super Bowl next Sunday.

The Super Bowl is the premier content event for any corporation, product or brand to be a featured product.  With that many eyeballs (106.7 million watched last year’s Super Bowl) fixed on you for a mere 30 seconds, you can easily launch a new concept, company and receive more media attention than any other time.

Just by paying three million for a 30-second spot, your ad will be judged, reviewed and commented on by just about every journalist and/or blogger watching the program. Not bad exposure, but too bad it comes with such a hefty price tag. And the tweeter stream will be on fire.

THREE MIL INVESTMENT

With the evolution of social media you’ll see a change this year in the ads.  I’m sure every car commercial, career advertisement or software developer will include call-to-actions to visit them elsewhere after the commercial.  The campaigns will have more robust offerings than just the single 30-second message – they’ll feature online contests and other further engagement opportunities. These Super Bowl advertisers will try and get as much bang for their buck as they can. And who can blame them.

As reported in the Wall St. Journal, CareerBuilder, who has been a Super Bowl sponsor for the last seven years, is including digital tie-ins with its message.  Apparently, you can upload photos and have the people in the images be transformed into monkeys.  I bet that will get a ton of interest, however, not mine.

The Super Bowl commercials are great case-studies for anyone in the content biz. If you are watching the game with a bunch of friends, you instantly have a focus group at your finger tips.  It’s fun chatting about what commercials stood out from the rest in addition to talking about the actual NFL contest.  And if the game is one-sided…thank goodness we can fall back on the excitement of the commercials.

In addition to the barrage of pre-pre-pre game programs, we also have to endure the endless stream of network promos. So stay tuned for those…they’re coming.

And speaking of what’s coming up….this week I’ll be blogging about specific PR campaigns that have caught my attention.

But my question to you today is….if you had three million dollars to spend advertising during the Super Bowl would you?

Me. My answer is HECK YES and I’d never look back.

So stay tuned.

Best,

Cindy

Chris Brogan Kicked My Butt

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I needed a Little Push to Get Motivated Blogging Photo Credit: Flickr- BrittneyBush

New Media marketing expert Chris Brogan finally gave me the kick in the pants I needed to start taking my writing seriously with this recent post.

Here’s his words that got me.

Can’t find time to write but you’re up on Glee? Bully for you.

How did he know that I was up on every episode of each TV show that I adore?  He was right about my wrong priorities.  And, Chris, if you are reading this “Thank You.”

ITS ALWAYS THE WRITE TIME

I really love to blog. It’s my happiest hours of the day when I get to express my thoughts and send them out to the world.  But, I confess that my writing schedule has been spotty and I could be more disciplined that’s for sure.  Chris wrote a similar blog last fall about writing whenever you had time.  I heeded that advice, but didn’t enact upon it. Now with this reminder last week, I’m going to start to do better.

For as he aptly says, “That’s the only difference between where a lot of writers are and where I am: I publish. Yes, I do take time to stop and smell the roses, but I don’t neglect my duties. It’s part of what I do. Write. Get writing. Stop making excuses, and don’t look back. Your successful writing future awaits. Just get publishing.”

I have a tendency to overwrite and thus, by making my posts shorter I think I’ll be able to write more. I also plan on banking a few posts ahead of time…that way I won’t be caught with my pants down when some new content is necessary.

Discipline is key here. I not only need it for writing but, in all accounts concerning the start of my new business.  A new day is dawning for me.  And if you find me slipping, please send me note to kick me in the pants again.

There’s so much each of us can do to make differences in the world.  The first step is taking the first step. Therefore,  I plan to write at least four posts a week between my two blogs, this one and Social Spread Media.  And if I can add in another for my Christian blog, Godgirl.net. Then that will be a good week for me indeed.

Write on!

Cindy

AT&T’S DAILY PR PROBLEM

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AT&T Needs Additional PR Coverage When Verizon Enters the Market

A friend sent me this hilarious clip from “The Daily Show with Jon Stewart.”  The clip is about a segment they aired regarding Verizon becoming a wireless carrier for the iPhone.  Stewart made fun of the fact that with AT&T as the primary carrier of the iPhone, now users will have freedom to choose another service. For if you know of anyone with an iPhone, their main complaint is the number of calls that drop because of its coverage. That’s pretty wide spread knowledge and one AT&T has been trying to improve.

I CAN HEAR YOU

But, after I watched that clip, I thought this would be a great example for a PR case study. For once you watch this clip, it is not a hero piece for AT&T. In fact, it pretty much shows that the sentiment of its users “hate” the service. This is not the type of content any company would want to be shared.

If you headed AT&T’s corporate communications department, how would you counter this video?

COUNTER ATTACK

The advice I would give AT&T is produce a commercial or commercials showcasing the incredible events that have been covered by real-people with iPhones. I’d have real-users tell inspiring stories. For instance, here’s an example of what I am looking for….someone to say “Through the iPhone I shot video of my son being born.” Or “through my iPhone, my grandma viewed my wedding”. “Or through the iPhone I talked to my children in Indiana while I served in the military.” Things like that.

People do talk and share through their iPhone on AT&T and I’d highlight all those success stories. I’d do whatever it takes to keep customers on AT&T and not jumping ship to Verizon. AT&T needs more PR coverage especially now.

Enjoy the clip.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Verizon iPhone Announcement
www.thedailyshow.com
Daily Show Full Episodes Political Humor & Satire Blog</a> The Daily Show on Facebook
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