2012 TELEVISION CRITICS ASSOCIATION AWARD NOMINEES

I am the Media Strategist for The Television Critics Association.

THE TELEVISION CRITICS ASSOCIATION ANNOUNCES

2012 TCA AWARDS NOMINEES

TCA Program of the Year Nominees Represent Diverse Genres From Period Piece “Downton Abbey” and Fantasy Adventure “Game of Thrones” to Arresting Dramas “Breaking Bad,” “Homeland” and “Mad Men”   

Critics Nominate Stellar Personalities for Career Achievement Award, Including Dick Clark, Andy Griffith, David Letterman, Regis Philbin and William Shatner 

The 28th Annual TCA Awards will be Presented on Saturday, July 28 at the Beverly Hilton Hotel

LOS ANGELES (June 7, 2012) – The Television Critics Association (TCA), a media organization with more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2012 TCA Awards.  The 2012 TCA Awards recognize outstanding television programming in the 2011-2012 season, honoring both actors and producers in a variety of categories including news and information, youth, reality, drama and comedy achievements.

The winners of the 28th Annual TCA Awards will be announced at the invitation-only presentation on Saturday, July 28, 2012, at the Beverly Hilton Hotel, as part of the group’s bi-annual industry conference.

The nominations for current programming are spread across all four broadcast networks — ABC, CBS, NBC and Fox — PBS, and 13 cable networks. HBO leads the way with eight nominations; AMC has six; NBC and PBS each have five; and CBS and FX each have four.

The nominees include a number of past winners, including Bryan Cranston, Jon Hamm, Jim Parsons and shows ranging from “Mad Men” to “Game of Thrones” and “The Daily Show” to “The Big Bang Theory.”

But there are also a number of first-time nominees, including “Homeland” and its star, Claire Danes, and “Girls” and its creator/star, Lena Dunham.

“Homeland” and “Girls” join “New Girl,” “Revenge” and “Smash” as nominees for Outstanding New Program.

“These nominees represent the highest quality that television had to offer in the past year,” said TCA President Candace Havens. “Our more than 200 members chose these people and programs as the best of the best.”

In addition to recognizing the year’s finest programming, the TCA Awards bestow a Heritage Award trophy to one long-standing program that has culturally or socially impacted society. This year, the TCA members have nominated some of TV’s most memorable series with NBC’s “Saturday Night Live,” ABC’s “Lost,” NBC’s “Cheers,” NBC’s “Star Trek” and ABC’s “Twin Peaks” as nominees in this eminent category.

The organization also presents a Career Achievement Award to an individual who has influenced television through his work on the small screen. Nominees include TV host/producer Dick Clark (“American Bandstand”), late-night talk show host David Letterman (“Late Show with David Letterman”), actor William Shatner (“Star Trek”), actor Andy Griffith (“The Andy Griffith Show”) and TV host Regis Philbin (“Regis and Kelly”).

Below is the complete list of the 2012 Television Critics Association nominees.

Individual Achievement in Drama

  1. Bryan Cranston (“Breaking Bad,” AMC)
  2. Claire Danes (“Homeland,” Showtime)
  3. Peter Dinklage (“Game of Thrones,” HBO)
  4. Jon Hamm (“Mad Men,” AMC)
  5. Jessica Lange (“American Horror Story,” FX)

Individual Achievement in Comedy

  1. Louis C.K. (“Louie,” FX)
  2. Lena Dunham (“Girls,” HBO)
  3. Julia Louis-Dreyfus (“Veep,” HBO)
  4. Jim Parsons (“The Big Bang Theory,” CBS)
  5. Amy Poehler (“Parks and Recreation,” NBC)

Outstanding Achievement in News and Information

  1. “Anderson Cooper 360” (CNN)
  2. “The Daily Show” (Comedy Central)
  3. “Frontline” (PBS)
  4. “60 Minutes” (CBS)
  5. “The Rachel Maddow Show” (MSNBC)

Outstanding Achievement in Reality Programming

  1. “The Amazing Race” (CBS)
  2. “Dancing with the Stars” (ABC)
  3. “The Glee Project” (Oxygen)
  4. “So You Think You Can Dance” (Fox)
  5. “The Voice” (NBC)

Outstanding Achievement in Youth Programming

  1.  “iCarly” (Nickelodeon)
  2. “Phineas and Ferb” (Disney)
  3.  “Sesame Street” (PBS)
  4. “Switched at Birth” (ABC Family)
  5. “Yo Gabba Gabba” (Nick Jr.)

Outstanding New Program

  1. “Girls” (HBO)
  2. “Homeland” (Showtime)
  3. “New Girl” (Fox)
  4. “Revenge” (ABC)
  5. “Smash” (NBC)

Outstanding Achievement in Movies, Miniseries and Specials

  1. “Downton Abbey: Masterpiece” (PBS)
  2. “Game Change” (HBO)
  3. “Hatfields & McCoys” (History)
  4. “Hemingway & Gellhorn” (HBO)
  5. “Sherlock: Masterpiece” (PBS)

Outstanding Achievement in Drama

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Justified” (FX)
  5. “Mad Men” (AMC)

Outstanding Achievement in Comedy

  1. “The Big Bang Theory” (CBS)
  2. “Community” (NBC)
  3. “Louie” (FX)
  4. “Modern Family” (ABC)
  5. “Parks and Recreation” (NBC)

Career Achievement Award

  1. Dick Clark
  2. Andy Griffith
  3. David Letterman
  4. Regis Philbin
  5. William Shatner

Heritage Award

  1. “Cheers” (NBC)
  2. “Lost” (ABC)
  3. “Saturday Night Live” (NBC)
  4. “Star Trek” (NBC)
  5. “Twin Peaks” (ABC)

Program of the Year

  1. “Breaking Bad” (AMC)
  2. “Game of Thrones” (HBO)
  3. “Homeland” (Showtime)
  4. “Mad Men” (AMC)
  5. “Downton Abbey: Masterpiece” (PBS)

ABOUT THE TELEVISION CRITICS ASSOCIATION

The Television Critics Association represents more than 200 journalists writing about television for print and online outlets in the United States and Canada. For 28 years the TCA has honored outstanding achievement in television and enduring contributions to the medium’s heritage through the TCA Awards.  Membership in the Television Critics Association is open to full-time TV writers at newspapers, magazines, trade publications, news wire services, news syndicates, and text-based Internet news organizations. For additional information on the TCA, please visit www.tvcritics.org. The TCA is also represented on Facebook and Twitter. To follow the Summer TCA on twitter, tweets are represented with the hashtag #TCAs12.

 

-TCA-

A Direct PR Tip

The idea for this blog came to while watching the Academy Award nominated Sony film “Moneyball” starring Brad Pitt and Jonah Hill. “Moneyball” is the real-life story of Billy Beane, general manager of the Major League Baseball’s Oakland Athletics. I highly recommend this movie if you haven’t seen it for there’s one scene in the movie that strongly resonated with me for its PR application.

Pitt and Hill are both students of each other's games in MONEYBALL.

There’s one particular section toward the middle of the movie where GM Billy Beane (Brad Pitt) teaches *Asst. GM Peter Brand (Jonah Hill) a lesson on how to fire or trade players. Beane tells Brand that the best way is the quickest way – to come right out and say it with no sugar coating. And after a few beats, I thought that this was great advice for us all.

LESS IS ALWAYS BEST!

I’ve always taught executives and students to say the least amount whenever questioned about a particular subject that is “sticky” like a contract dispute, layoffs, work stoppage or a late delivery and especially if what they say could be used in a court of law.

I also believe it’s best to get right to the elephant in the room and not beat around the bush. If a client was arrested, verify it. If damage was caused by one of your workers say so. Diffuse the situation at hand right away. Hemming and hawing in PR always backfires.

Here’s an example that might help you see exactly what I mean.

Scenario – A reporter called you about something you didn’t want known and now you have a “gotcha” moment. He/she found out something that you didn’t want the press to know. Let’s say that you are firing your CEO and it has leaked. 

Taking a page out of Beane’s book the best response would be…”Yes, Mr. Reporter, it’s true John Doe is leaving our company as CEO and will be pursuing other endeavors.  The separation details are still being worked out and there are no announcements as to a successor.” The Reporter will try to ask you a few more details, but you hold firm and reinterate what you’ve communicated. But, by coming clean and not going further into detail, you’ve diluted the story and taken the wind out of its sails. Therefore, the best approach is a direct reproach. In Beane’s world – a direct approach is just like a fastball pitch. It’s fast, on target and hard to hit.

So practice throwing fastballs and less PR curve balls.

What do you think? I’d love to know.

*The character of Peter Brand is fictional. The real-life Brand is Paul DePodesta who chose not to have his name used in the movie. DePodesta left Beane 18 months after the 2002 season in which the movie is based. DePodesta is a Vice President of player development at the Mets. 

About The Author

When not observing PR trends, Cindy actively seeks out the day’s headlines to communicate and learn from real-life applications and that sometimes does take her to the ballpark.  Bring on Spring Training. Practice pitching.

 

 

Breast Cancer is Closer than You Think

Carol Ronzoni's Piece of Art

Breast cancer. I never thought those two words would enter my life. But they did last May when my 83-year-old mom was diagnosed with the disease.  She was one of the nearly 290,000 women in the U.S. who have tumors discovered in their breasts, according to the American Cancer Society.

EARLY DETECTION IS KEY

What causes this disease? There are many factors that are linked to cancer including family history, gene mutations and a women’s reproduction history. I can venture to say that almost everyone reading this article knows someone who has been affected by this disease for it is estimated that one out of every eight women will be diagnosed with breast cancer in their lifetimes. One in eight…that’s a number too close to home.

The disease comes in many forms and has a variety of treatments. My mom was extremely fortunate that her lumps were found early in their first stages of cancer.  She initially was brought in for one breast tumor, but in a MRI it was discovered that the cancer was also present in the other.  As a result, she underwent a double mastectomy and is healing well. Thank you or all your prayers who have been a part of this with us. With that, I can’t emphasize the importance of having an annual mammogram for women over 40 or immediately after a lump is discovered. Early detection is key with this particular disease.

This post is dedicated to my greatest hero, my mom, and to every women, child, husband and family affected by this disease. I am sending you my support and encouragement to all those who are dealing with this disease in your household. I am sending you my best wishes and will happily pray for you if you let me know.

NFL AND BREAST AWARENESS - A GREAT CATCH

PINK IS ALWAYS APPROPRIATE

I appreciate all the attention that is drawn to this cancer every October with Breast Cancer Awareness month.  Some companies that doing their part are The NFL who is bringing recognition to the disease by having its teams accessorize in pink; Yoplait for its 13th year is  sponsoring “Save Lids Save Lives,” a campaign donating money to breast cancer outreach programs and Lifetime Network who has produced a TV movie about breast cancer, “5″, in support of bringing more attention to this disease.

The hospital, Presbyterian Intercommunity Hospital (PIH), who treated my mom planned a special event for breast cancer survivors. The Hospital sponsored a special art show where breast cancer survivors decorated bras to tell the journey of their disease.  My mom participated in this project and it definitely assisted in helping to lift her spirits.

Her particular bra for the “Bra-Vo” contest was as a beautiful as she is…it’s a positive look at the cancer and I wanted to share her story with the world.  My mom does make this world a better place to live…and I hope that her story helps to inspire others.

Here’s my mom’s story.

YouTube Will Soon Give Cable a Run for its Money

Will TV Sets Be Put Out To The Pasture? Flickr Credit: Jonny Baker

“Honey, what’s on YouTube tonight?

It’s hard to believe that question will soon be asked nightly in homes across the globe, isn’t it? Never in my day did I think another content platform would be born that allowed newcomers with the accessibility of something that normally only was available to those with extensive film pedigrees. But, now Google Inc’s. YouTube video service is taking on Hollywood and people are getting the chance to become mainstream or um webstream producers.

Should it Now be Called HollyTube?

In case you didn’t get a chance to read yesterday’s Wall St. Journal article on this matter, YouTube is investing more than $100 million in cash advances (glad someone has that kind of cash!) to have content produced exclusively for the video service.  One of the first content producers who has signed on is Tony Hawk, the skateboarding wunderkind. According to the article, deals are also being worked out with Warner Bros. and News Corp.’s ShineReveille Studio.

The goal for Google is to go after substancial advertising dollars for this fare. Advertisers in the past had been hesitant to sponsor YouTube videos due to the fact of how low quality they were produced and the content.  By YouTube producing “quality” content and building its own channels, the company hopes to take on the cable and broadcast TV industry.

That Darn Lag

No matter how many channels YouTube implements, the one thing that will absolutely keep me from watching is that darn lag time that I experience almost every time I watch something on YouTube via my computers.  You know what I mean? I can’t stand how it stops and starts as it renders. Ugh!

Now, if they invent something to get that fixed..then I might be in.  And soon may checking my local YouTube listings.

How about you? Will you watch YouTube’s soon to be released channels?

 

Can Charlie Get Back His Sheen?

Charlie is Still Driving His Messaging, But Now in a Good Way Credit: Ian White

Can you “win” too much?

In the case of Charlie Sheen, he’s gulping a tall glass of mea culpa and eating humble pie right now for he’s done just that – except his winning wasn’t that, it was the opposite…losing. And now after not being able to handle being fired from a $1.2 million dollar a week paycheck on CBS’ “Two and a Half Men,” he is trying to mop up after himself and doing a PR about-face.

Do you think Charlie will be able to rebound after his unstable recent past?

I know I don’t need to explain Charlie Sheen’s predicament and what led him to start his own crisis management. You all are too well aware of his podcasts, tweets, live shows and contentious battles with his former employers, Warner Bros. TV.

However, all of a sudden Sheen has apparently seen the light. I don’t know where and when the light bulb went off and he started realizing that he was a tornado that was destroying everything and everyone in his path. But, I’m glad he did and I’m happy that he’s trying to make amends wherever and whenever possible.

As a PR practitioner, Charlie Sheen has been an amazing case study to follow. From being a train wreck taking his own PR into his own hands last March, to now, publicly pleading for forgiveness, we all can learn from his mistakes. Sheen is on the Good Ship Lollipop PR train doing whatever he can to be self-deprecating about his past and trying to move forward so he can be perceived as a stable employee, father, son and well, human being. But is that enough?

From firing his longtime publicist early last year, he’s now employed one once again.  And although, he was allowed to be a presenter at the Emmys for ratings, you have admit that it was smart strategy to use that platform to publicly apologize and try to save your face. Can you think of another venue that would allow you to be in front of over 12 million viewers in one swoop?

PR WHIRLWIND

The PR profession is alive and well and in full operation with the triad surrounding Sheen. Not only is Sheen trying to stay in the message, publicists for “Two and a Half Men” are trying to keep their message in the trend whirlwind as well. For no matter how you slice it, when Sheen speaks, the media and public listen. When someone from “Two and A Half Men” speaks…they have to speak loader to get noticed if Sheen is not recognized. He is a news magnet.

With that, have you noticed Ashton Kutcher making the rounds to talk shows? Did you see Jon Cryer get a star on the Walk of Fame? CBS’ PR team is on high alert to succeed this year without Sheen.

Who will get the last laugh? Well, if you tuned into Comedy Central’s Roast of Charlie Sheen Monday night  (another perfectly timed appearance), Charlie would tell you he’s already won.

And who could argue that! He’s now allegedly getting a $25 million settlement and doesn’t have a financial worry in the world. However, with this new Charlie we are seeing, he has a conscious and an awareness that his behavior was in poor judgement. I just hope he starts the healing process toward finding that peace that passes all understanding.

Time does heal all wounds…and the viewing public will come around once he consistently proves that he on the stable train to wellness. That’s the best PR he can buy.

Don’t take my word for it. Here’s Charlie’s view from his recent roast.

Roast of Charlie Sheen Mon, Sept 19 10/9c
Charlie Sheen – Charlie on Mars
www.comedycentral.com
Comedy Central Funny TV Shows Roast of Charlie Sheen

 

 

How Not Improving Can Help Your Business

Why Mess With a Greatness

Did you happen to catch today’s Wall Street Journal front page feature on paper clips? Yes, I just wrote paper clips.

At first I thought this was an odd, boring choice for a story selection, and I pondered why this premier publication would devote prime real estate to such an ordinary product.  It didn’t take me long, a couple of sentences, to get its point.  I learned that a paper clip is rare because it has withstood its classic design for over 100 years. How many things can you say that about?

This thought led me to further thought about whether we should keep certain things that work well alone and stop slapping “new improved” stickers on just about everything that gets sold or consumed.

DOES EVERYTHING HAVE TO BE NEW AND IMPROVED?

I mean we’ve all heard this statement before, if it ain’t broken don’t fix it.

I don’t like that statement – but, in this case it certainly applies. Paper clips are still as relevant today as they were the day they were introduced into the marketplace in 1903. Sure, you can add colors to them or designs or coat them in plastic. But at the end of the day is there any better tool to fix papers without leaving a mark, to un-clog glue bottles or clean under your finger nails in a pinch?

With that being said, are there things about your business or the work that you do that you shouldn’t improve upon because they work well?

A CLASSIC BUSINESS PLAN

Here’s what I would say about my PR business. No matter what new whiz-bang social media tool that comes out, I don’t want to lose personal connection and phone calls. My business success lies in having connections with real people, journalists, and I’ve built up those relationships through the years by having conversations with them over the phone or in-person. That’s really my business secret, my paper clip, if you will and one that I hope to never change.

 

Star Wars Video Exclusive: John Williams speaking about Yoda

To all Those Who Love Anything Star Wars – Here’s my love letter to you on behalf of Snakkle. Here’s a first look at some behind-the-scenes interviews attached to the upcoming DVD Blu-Ray release of Star Wars: The Complete Saga on Sept. 16.

It’s an interview with award-winning composer John Williams on his inspiration behind creating music for Yoda.

TCA Trending Topics and Other PR Observations

Re-tweeting from The TCA Press Row

As a observer of things associated with The Television Critics Association,  I have noticed a few similar themes and trends attached to upcoming cable programs in just a mere four days into the Summer Press Tour. The first theme that I noticed,  which of course is a given,  are the number of tributes planned for the 10-year anniversary of 9-11. Pretty much if you plan on turning on your TV a month before the event,  you will be messaged about some special take on that dreadful day in America. Nick News will be presenting a special that talks to kids about the event.  Nat Geo is presenting a documentary where former President George W. Bush recounts his actions on that day.  Nat Geo has a slew of other programming about that horrific and life changing catastrophe.

After that, we’re going to be seeing more men.  Not mad men. But,  men who do “manly” things like chase cougars and build stuff in garages and take adventurous rides.  In fact, not only will there be individual programs, but a whole new Discovery Channel devoted to men, called Velocity.  It’s for affluent men and the clip I watched showed fancy cars and awe-some motorcycles.  TV Land also presented a new sitcom written by divorced men about divorced men who live together.  So, it’s raining Men on Cable.  But, we all know the true #1 man on cable is MAD MEN’s Don Draper character.

Another trending topic was “weed.”  Not weeds in your lawn,  but yes,  you guessed it “marijuana.”  Nat Geo’s BORDER WARS will show you what happens to the drug after its seized by law enforcement officials and then there’s Discovery’s “Weed Wars,“  a new reality series that features the daily work associated with Oakland’s Harborside Health Center, the nation’s largest medicinal cannabis dispensary.

A Wonderful and Heartfelt TCA Moment, Meeting Patrick and Sammy.

 Other Things Overhead and Observed

  • A Personal Highlight – One of the most inspirational moments actually surprised me.  I’ve known about Gloria Steinem, but I’ve never really known her.  In HBO’s session about the documentary “Gloria: In Her Own Words,“  Ms. Steinem was extremely likeable, warm, real and full of wisdom.  She is one class act who changed the world and helped give us gals a leg up in the corporate boardrooms.  So far, my favorite personal highlight.
  • Funny Promo Clip – MTV is bringing back Mike Judge’s cartoon duo “Beavis and Butthead.”  I had no idea,  and I’ve loved this franchise from its start,  so to be able to enjoy new versions of this animated classic is well classic.  New episodes start rolling Oct. 27 and let me tell you,  it’s even better now than its original.  And yes, Cornholio is back!
  • Warm Hearted Session- When Discovery’s “Animal Planet” began its session I wasn’t that interested, but its clip for “Saved,”  about dogs who have intervened to save people’s lives was a tearjerker.  One panelist,  Patrick Major,  told us how his dachshund Sammy Davis brought him through a deep depression. It was a priceless session.
  • Show To Catch – By far,  Rosie O’Donnell knows how to entertain and be real in front of any audience.  She was the most comfortable star I’ve ever witnessed in my 20 plus years of TCA experience in front of this critical audience.  Rosie will be returning to television with a show on OWN and it definitely is one to watch.

I could go on and on about every show presented at the Tour and may tell you about more them in later posts, because each panel had newsworthy content and was organized well.  As a PR pro, who has planned hundreds of TCA panels, I could certainly notice how many hours went in to the planning of each from satellite hookups to press kit materials to travel and attendance. A PR job well done.

A wonderful four days in the hands of CTAM. Kudos to all. Now its all about PBS.

Best,

Cindy

 

 

 

Cindy Ronzoni Authors Informational Brief on The Social Aspects of Communication

FOR IMMEDIATE RELEASE    Contact: Steve Jones
July 27, 2011
(202) 222-2373 sjones@cablecommunicators.org

ACC Releases Informational Brief “The Social Aspects of Communication”
An Overview of Social Media Practices in Corporate Public Relations for Cable

Washington, D.C. – Today, the Association of Cable Communicators (ACC) released the July 2011 issue of ACCbriefs, “The Social Aspects of Communication” and posted the paper on the association’s Web site. The thrust of the publication is to provide a current overview of Social Media tools and techniques cable communicators are utilizing to enhance their overall communication effectiveness and meet their business objectives.

“The value of the July issue is that it lays out specific examples regarding how both cable operators and programming networks are utilizing the power of these social media tools,” said Steve Jones, executive director of ACC. “It goes on to site how these new technologies are used for customer engagement, media relations, issuing official statements, and responding to the always-on news cycle.”

The paper is authored by Cindy Ronzoni, founder and CEO of Social Spread Media, a digital public relations agency specializing in social and traditional media. She has over 20 years of public relations and corporate communications experience with senior positions at Fox Entertainment, Fox Cable, Game Show Network and Lifetime Networks.

The brief is available online at http://www.cablecommunicators.org/resources_briefs.php and is being distributed to ACC members via e-mail. ACCbriefs provide clarity on complex industry and communications issues and are designed for communications, public affairs, government relations, executive office and other staff members who need a clear, concise, subject-oriented guide from the cable perspective on industry topics.

## #

The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. The association’s mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.

5 Best 2011 Emmy Award Screeners

The Emmy Award Process Is Just That...A Process

The countdown to the Prime Time Emmy Awards has begun.

Well, the process began months ago, when producers/production companies and networks began thinking about which shows, actors and crew would be nominated for TV’s  highest awards. April 29 was the deadline for all entries and since that time, members like me have been inundated with DVD screeners.

THE PR POSTMAN COMETH

For you see, producers, production companies and/or networks, often create DVD screeners which are mailed during the nomination window of March to June 10.  These people think that by investing in screeners that their show has a better chance of being voted on for who in their right mind, besides a TV critic, is able to sample everything on air. It’s impossible.

For over 15 years I have been a member of the Academy of Television Arts & Sciences’ and as such, I have received DVD screeners for that length of time. I love getting them and yes, I do watch them.  They prove extremely helpful when it is time for me to cast my vote. In addition to having an additional opportunity to catch particular shows, I love observing how each DVD is branded. Each has its own unique nuance and price point and so I thought I’d show the DVDs I was mailed this year. For examples, please view the video below.

 

TOP 5 EMMY SCREENERS

As you see, producing and mailing screeners are not a cheap endeavor, it is quite an investment.  However, if I was able to vote on which were the best, these would be my top five.

She's Literally "Torn" Between Them - Spot On Brand Marketing

(1) HBO – They packaged their series, documentaries and specials in easily identifiable box cartons. They use this same box design every year as they should because it’s brilliantly useful and its cover art is stunning.  It reeks of class and prestige and it showcases dozens of shows in a small space. Magnificent.

(2) THE GOOD WIFE - HBO may be my overall winner, but “The Good Wife’s” design and messaging was my top choice for a single program. I do not watch the show, but I am aware that the lead character in the series has been struggling deciding between two men in her life. Therefore, by having a spot in the middle of the package that you have to tear to open was brilliant. The tear literally separates the main character from the two men.

(3.) BIO – I thought Bio’s packaging was extremely smart and classy and compact. They included a page for each of their shows and bundled it all up with one nice case that had a magnetic clasp.

(4.) MODERN FAMILY – I have to give ABC’s “Modern Family” marketing team an A for ambition. They organized a separate photo shoot just for the DVD screener. All others just used gallery photos.

(5.) FRIDAY NIGHT LIGHTS’ DVD screener is a definite keeper. I have to admit my bias here…but I absolutely have loved every minute of this TV series. And its screener is spot on perfect in carrying off the tone and sentiment of the show. Fans of this series will not soon forget it and thanks to the producers, we don’t have to with this screener.  In addition to providing every episode of the last season, they have tucked away in an inside compartment small photographs of key moments and characters in the show.  This extra touch was wonderful just like the show.

Friday Night Lights DVD Screener Carried the Sentiment and Tone of the Show. Hopefully, Emmy voters will have clear eyes and full hearts so it can't lose.

Well, that about wraps it up for me with this post. I hope you have enjoyed this behind-the-scenes peek at the Emmy voting process. I have to be going now for I have a lot of  television to watch before June 24. That’s my deadline to send in my Emmy ballot.

Until next time,

Cindy

 

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