I’m one of those people who now DVRs everything, even if its live, and then zips through the shows sans commercials. But, with the Olympics, I can’t…so this is the first time I’m really seeing those silly cat commercials. Have you seen them? They are beyond stupid. I mean…really now. I do hope that the cat food manufacturers realize that the cats don’t watch the commercials. The one that got me going today was was Purina Friskies “Adventure” [...]
Seth Godin is a prolific author, a brilliant marketer, a visionary and one of the kindest human beings walking this planet. He makes the world a better place. And his makes my life better and he can do the same for you. He embodies the modern day work force. He gets how we tick and what motivates us as workers, consumers and bossess. And he is our biggest cheerleader. He’s a linchpin – he’s indispensable. And he wants the same for [...]
Man, every time we turn around – it seems like some public company or public figure is apologizing. If you are skilled in crafting apologies that can be read well, but don’t have much meaning then you’ve got yourself a highly sought after career. [...]
Since Saturday, Smith and Southwest (SWA) have been going back and forth about the situation. Each have blogged extensively about it and it’s become quite the mess, but it’s an excellent lesson for us PR professionals in how to handle a bad situation from an [...]
The Edwards situation I simply do not understand. I don’t know who’s handling their brands and with so much personal info publicly known thanks to Young’s book, I don’t know if they can ever rub the tarnish off the family silver so to speak. The damage has been done and there’s not one side that is looking good at this [...]
At first blush, I tweeted that I thought the Google Super Bowl ad was a blah commercial. But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some. For if you really think about it, how else would you describe Google other than its an amazing search engine. It’s made to search and search everything. Thus, this commercial was spot on. Perfect. It was true to its product and use. [...]
U.S. MEN’S OLYMPIC CURLING TEAM SKIP JOHN SHUSTER VISITS THE SOUTHLAND PRIOR TO THE VANCOUVER GAMES SUNDAY, JANUARY 31-MONDAY, FEBRUARY [...]
One of of your first days in out placement services, you attend workshops to finesse things like your resume, career objectives and more importantly, your exit statement if your position was redundant. I was just thinking about what in the world Conan or his staff say about their job [...]
As one who is familiar with severaces of late, I did a little math for I wanted to see how his staff made out for seven months work in Los Angeles. Basically, his 190 person staff would each receive $41,000 (after taxes) if the $11 million was split evenly among them, which I’ m sure it will not be. [...]
If you were chatting with me today, here’s what I would be talking to you about – NBC (The No Brains Corporation), Conan O’Brien and Jose [...]
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