If your newspaper and/or favorite entertainment online news portal all of a sudden starts to have gobs of information about the upcoming TV season, there’s a reason why. Over 200 television critics, reporters and journalists are transcending upon the Beverly Hilton for a couple of weeks to hear the latest news about broadcast and cable television from the horses mouth-the networks themselves. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...] “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...] As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] How’s your resume? Your resume is a tool that will help keep you sharp, well-defined and on target. It’s your road map…it tells you where you’ve been and points others to your next direction. It is the single most important thing you can do for yourself. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] So I hope you and your smartphone, computer, net book, iPad or kin are celebrating today for its SOCIAL MEDIA DAY. Yep, today you can be as geeky as you want – it’s allowed and demanded. So embrace your communities, friends, followers and twitter away to your heart’s desire. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] The Television Critics Association (TCA), a media organization comprised of more than 200 professional TV critics and journalists from the United States and Canada, today announced nominations for its 2010 TCA Awards. The 2010 TCA Awards recognizes outstanding television programming in the 2009-2010 season, honoring both actors and producers in a variety of categories including news and information, youth, drama and comedy achievements. [...] Gotta love what Steve Jobs said yesterday: “Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.” [...] |
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