If your newspaper and/or favorite entertainment online news portal all of a sudden starts to have gobs of information about the upcoming TV season, there’s a reason why. Over 200 television critics, reporters and journalists are transcending upon the Beverly Hilton for a couple of weeks to hear the latest news about broadcast and cable television from the horses mouth-the networks themselves. [...]
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 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
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Did you happen to watch the premiere of AMC’s “Mad Men” this week? If you did, you might have noticed that the premiere episode was titled “Public Relations.” And with that, executive producer Matt Weiner wrote an excellent episode that showed off the true power of Public Relations in the work environment. His writing prompted me to write this post to remind all business owners that when writing business plans – do not forget to add in public relations to gain attention. [...] “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” Ad man – David Ogilvy [...] As a publicist there’s only so much we can do. Anyone who advises a client who has blatantly said or done something that cannot be excused by entering rehab or civic duty — is something that they have to live with. I am a firm believer in truth and not in cover up. And I have no problem in advising clients to be remorseful if that is how they feel if they acted poorly. And telling them that they are accountable for their actions. [...] How’s your resume? Your resume is a tool that will help keep you sharp, well-defined and on target. It’s your road map…it tells you where you’ve been and points others to your next direction. It is the single most important thing you can do for yourself. [...] If I’m living in a glass is half full world, then I would say that I believe most companies try their best to be fair to their employees. But, at the end of the day, every employee knows that the HR department is there to protect the company and not the employee. There’s just no way around that fact. It’s written into the DNA of business. [...] This post today is not necessarily about phones and why Microsoft’s Kin didn’t make it, but about how to handle PR when products shut down. [...] With reductions of full-time positions, PR executives who were downsized are forced to become freelancers/consultants until something permanent does come around again. And this can be an exhilarating experience and not one to be dreaded if you allow yourself to dream, think differently, and diligently break from traditional work practices. [...] I’m seeing a whole new arena now open up for us PR folks thanks to twitter with fake PR accounts. This is an interesting idea for citizen protests and something us PR pros need to think about and figure out how we would handle it if it happened to our client. [...] Practical tips to ensure you will never be hacked. Do not have the same password on more than one account. I made the mistake of using one password for all my email accounts and a few others. So every account that had that same password was affected by the hacking. The hacker then got control of my email addresses on gmail, Verizon/Yahoo and Go Daddy and subsequently froze me out of each. Thank goodness I changed my online banking password just a week prior otherwise, the hacker would have had access to that. [...] |
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