Seth Godin is a prolific author, a brilliant marketer, a visionary and one of the kindest human beings walking this planet. He makes the world a better place. And his makes my life better and he can do the same for you. He embodies the modern day work force. He gets how we tick and what motivates us as workers, consumers and bossess. And he is our biggest cheerleader. He’s a linchpin – he’s indispensable. And he wants the same for [...]
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Man, every time we turn around – it seems like some public company or public figure is apologizing. If you are skilled in crafting apologies that can be read well, but don’t have much meaning then you’ve got yourself a highly sought after career. [...] At first blush, I tweeted that I thought the Google Super Bowl ad was a blah commercial. But, after much thought, I was in awe of its simplicity and how well it described its true function. The commercial was on point and perfectly described what it did and then some. For if you really think about it, how else would you describe Google other than its an amazing search engine. It’s made to search and search everything. Thus, this commercial was spot on. Perfect. It was true to its product and use. [...] Does Toyota ever need crisis communication– for this once-stellar company is hemorrhaging everywhere. Every time a new edition of an online report comes out there seems to be some new allegation or fine being imposed on this global Japanese car manufacturer. They are in a heap of [...] Toyota’s recall media plan is steeped in corporate jargon. Where’s the personal touch-where’s the assurance that this problem will be 100 percent fixed by installing a shock absorber to the pedal. More importantly, where’s the assurance that the vehicles on the recall list are safe to drive until they are fixed. People are skeptical that this is the cause. There has been some finger pointing between Toyota and the pedal manufacturer which has been raising eyebrows. This needs to be cleared up in the public’s [...] One of of your first days in out placement services, you attend workshops to finesse things like your resume, career objectives and more importantly, your exit statement if your position was redundant. I was just thinking about what in the world Conan or his staff say about their job [...] As one who is familiar with severaces of late, I did a little math for I wanted to see how his staff made out for seven months work in Los Angeles. Basically, his 190 person staff would each receive $41,000 (after taxes) if the $11 million was split evenly among them, which I’ m sure it will not be. [...] If you were chatting with me today, here’s what I would be talking to you about – NBC (The No Brains Corporation), Conan O’Brien and Jose [...] By no means do I think that Conan nor Jay are victims nor should be pitied in their situations. The two of them are set for life financially no matter the outcome. But, this situation that has arisen involves PRIDE and that sometimes is hard to swallow. If I was either of their publicists the advice I would give them would be the same. Forget about your ego and the best decision to be made is what is best for their audience. Yes, in this day and age, you are only as good as to the size of your following. Any missteps causing a reduction of fans are [...] |
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