The countdown to the Prime Time Emmy Awards has begun.
Well, the process began months ago, when producers/production companies and networks began thinking about which shows, actors and crew would be nominated for TV’s highest awards. April 29 was the deadline for all entries and since that time, members like me have been inundated with DVD screeners.
THE PR POSTMAN COMETH
For you see, producers, production companies and/or networks, often create DVD screeners which are mailed during the nomination window of March to June 10. These people think that by investing in screeners that their show has a better chance of being voted on for who in their right mind, besides a TV critic, is able to sample everything on air. It’s impossible.
For over 15 years I have been a member of the Academy of Television Arts & Sciences’ and as such, I have received DVD screeners for that length of time. I love getting them and yes, I do watch them. They prove extremely helpful when it is time for me to cast my vote. In addition to having an additional opportunity to catch particular shows, I love observing how each DVD is branded. Each has its own unique nuance and price point and so I thought I’d show the DVDs I was mailed this year. For examples, please view the video below.
TOP 5 EMMY SCREENERS
As you see, producing and mailing screeners are not a cheap endeavor, it is quite an investment. However, if I was able to vote on which were the best, these would be my top five.
(1) HBO – They packaged their series, documentaries and specials in easily identifiable box cartons. They use this same box design every year as they should because it’s brilliantly useful and its cover art is stunning. It reeks of class and prestige and it showcases dozens of shows in a small space. Magnificent.
(2) THE GOOD WIFE - HBO may be my overall winner, but “The Good Wife’s” design and messaging was my top choice for a single program. I do not watch the show, but I am aware that the lead character in the series has been struggling deciding between two men in her life. Therefore, by having a spot in the middle of the package that you have to tear to open was brilliant. The tear literally separates the main character from the two men.
(3.) BIO – I thought Bio’s packaging was extremely smart and classy and compact. They included a page for each of their shows and bundled it all up with one nice case that had a magnetic clasp.
(4.) MODERN FAMILY – I have to give ABC’s “Modern Family” marketing team an A for ambition. They organized a separate photo shoot just for the DVD screener. All others just used gallery photos.
(5.) FRIDAY NIGHT LIGHTS’ DVD screener is a definite keeper. I have to admit my bias here…but I absolutely have loved every minute of this TV series. And its screener is spot on perfect in carrying off the tone and sentiment of the show. Fans of this series will not soon forget it and thanks to the producers, we don’t have to with this screener. In addition to providing every episode of the last season, they have tucked away in an inside compartment small photographs of key moments and characters in the show. This extra touch was wonderful just like the show.
Well, that about wraps it up for me with this post. I hope you have enjoyed this behind-the-scenes peek at the Emmy voting process. I have to be going now for I have a lot of television to watch before June 24. That’s my deadline to send in my Emmy ballot.
Until next time,