So if I was given the keys to the media kingdom, here’s the first change I would make – its revolutionary – but I’d open my companies doors and let everyone in – no matter what competing show they were on or rival network or for that matter parent owner. Imagine – MSNBC’s Rachel Maddow could be included in a “60 Minutes” piece. Or “Dancing with the Stars” celebrities could appear on “Late Show With David Letterman” or Jay Leno could guest on “Late Night with Jimmy Kimmel.” Or for that matter, Craig Ferguson could visit with the gals on “The View.” [...]
|
||||||
 I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.        
|
Do you know who you are? And if so, is that brand projected online through all your syndicated products? This is my favorite subject – my passion – personal branding. I enjoy working with people to help them define their uniqueness and authenticity and then have them project it through their online personae. [...] We all know that Coke has branded itself as “the real thing” for some time…but, why didn’t they use this message years ago for the cinema. It’s perfect….”The Reel Thing.” [...] Today’s post, I never wanted to write. I never wanted this day to come when my best friend Mike Sulentich was put to rest. He is one of those people in your life who made your life better and loved you no matter what. How do you ever replace them? [...] Imagine you are the head of communications at Toyota and this assignment gets dropped into your lap. What do you do with a situation where a person may have allegedly faked a runaway incident in order to receive a new car? As a PR pro, do you “out” the person and tell the world that he did this as a stunt to get a free car? [...] Dr. William “Bill” Ankerberg has been my pastor for over five years and without a doubt his teaching and leadership at Whittier Area Community Church (WACC) has changed my life for the better in many ways. I have attended many churches (all sizes) in my Christian journey, but, none have come close to impacting my life as WACC. What makes this church body so different? Without a doubt it is its leader – Pastor Bill. [...] As a daughter of a WWII Staff Sargent, I can attest to the fact that the war affected my dad and his ability to form trusting and loving relationships, partly due to his experiences I’m sure fighting in the first wave of offense in the Pacific. Although, the screening that I am presenting is a bit revolutionary for affiliate relations-HBO will reap tremendous goodwill for their efforts and more importantly, HBO will be a part of healing soldiers. [...] Dyson Airblades are wonderful. When will make a home version or better yet one to dry you off when you come out of the shower. [...] Do you have a twitter account? If you don’t, this post today may change your mind, because the best device out there right now, hands down, for customer service is twitter. And to back up my words, here’s a real-life case study that happened to me this morning battling a price increase with DirecTV. [...] As a PR pro, I am enjoying implementing community management into my portfolio of services. To me it’s exciting. Whereas, as traditional media continues to downsize (last Monday’s ABC News report), the numbers of others we can connect with to promote ideas, people, companies continues to explode. The players may have changed, but the audience is ever growing. It’s a harvest out there in Community Land. So I will be proud if one day my title includes the term Community Manager. I have always enjoyed promoting content and with social media, I have so many choices to reach great amounts of people with varying messages. [...] |
 |
||||
|
Copyright © 2010 Honestly - All Rights Reserved |
||||||
And You Said…