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The Latest from Me on Twitter

    Me in a Nutshell

    I've spent my entire professional life as a television network publicity and corporate communications executive at such places as Fox, GSN and Lifetime TV. I get a rush dealing with live broadcasts, tight deadlines and press conferences. I think I enjoy my job so much because I love working with the press. In addition to all that, I enjoy being an industry blogger and a social media expert and leading my own consulting firm in Los Angeles.

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    2010 Olympic Team Skip Shuster to LA

    U.S. MEN’S OLYMPIC CURLING TEAM SKIP JOHN SHUSTER VISITS THE SOUTHLAND PRIOR TO THE VANCOUVER GAMES SUNDAY, JANUARY 31-MONDAY, FEBRUARY 1 [...]

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    Conan O'Brien's Exit Statement

    One of of your first days in out placement services, you attend workshops to finesse things like your resume, career objectives and more importantly, your exit statement if your position was redundant. I was just thinking about what in the world Conan or his staff say about their job transitions. [...]

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    Conan O'Brien's Package

    As one who is familiar with severaces of late, I did a little math for I wanted to see how his staff made out for seven months work in Los Angeles. Basically, his 190 person staff would each receive $41,000 (after taxes) if the $11 million was split evenly among them, which I’ m sure it will not be. [...]

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    The System is Broken

    I have been experiencing strife in every facet of my life and I want it to go away. I’ve been pondering why it seems to be following me everywhere I go and I think I’ve found the answer. Our last Election is where it all started. In all of my voting days I have never experienced a more conflicted, antagonistic and down right mean Presidential Election-the country was at each other’s throats. [...]

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    Haiti

    I cannot even begin to wrap my head and heart around the devastation that Haitians are experiencing at this very moment. Tuesday’s catastrophic earthquake has literally rocked the entire world. I am at a loss for words – the images I’m seeing from CNN have simply silenced me. [...]

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    Sarah Palin's Well-Managed Brand

    Kudos to whoever is managing Sarah Palin’s brand. Her latest foray into becoming a Fox News analyst was brilliant for a number of reasons. She’s on her way now and getting well-paid for it too. She certainly is a lady of luck. There’s nothing rouge about her branding, it’s all calculated and they are doing an incredible job. [...]

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    My Take on the News 1-12-10

    If you were chatting with me today, here’s what I would be talking to you about – NBC (The No Brains Corporation), Conan O’Brien and Jose Canseco. [...]

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    It's A Great Time For Publicists

    It’s a great time to be a publicist for the harvest field has recently become full with so many influential people and institutions finding themselves caught in potential reputation tarnishing situations. [...]

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    If I Were Conan...

    By no means do I think that Conan nor Jay are victims nor should be pitied in their situations. The two of them are set for life financially no matter the outcome. But, this situation that has arisen involves PRIDE and that sometimes is hard to swallow. If I was either of their publicists the advice I would give them would be the same. Forget about your ego and the best decision to be made is what is best for their audience. Yes, in this day and age, you are only as good as to the size of your following. Any missteps causing a reduction of fans are costly. [...]

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    Be Kind to Yoursel

    A new year does bring expectations as well as goals and resolutions. If you are under pressure due to the economy or because you are in a career transition it is VERY IMPORTANT that you heed this advice. TAKE ONE DAY AT A TIME. Don’t let the added pressure of a new year, cause you anymore stress than you already have. [...]

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