THE TCA IS FINALLY HERE
Filed Under (Business, Marketing) by admin on 07-07-2008
Call me crazy…but tonight is like Christmas Eve for me because the Television Critics Association (or otherwise known as “The TCA”) is starting tomorrow. The TCA is a convention of sorts that usually occurs twice a year, but due to the Writer’s Strike last winter, it did not occur. So it’s been an entire year since I’ve been able to re-connect with some my favorite people (TV reporters) in the entire world face to face. And I can hardly wait for it to start. For you see, the TCA is designed to help television reporters get a sense of what programming viewers will be watch now through January from all the networks, broadcast and cable. Each network has an alotted time to tout their wares. It also includes time for network executives to spew corporate jargon about their great new business models and how better things are now after the Writer’s Strike.
There’s a lot of hot air transmitted from this event, but it’s a blast. I love every minute of it…but I especially love the Q&As. I love it when you get a few rogue producers or stars who haven’t fallen under the spell of their PR departments and actually speak the truth and speak their minds. When these types shoot from the hip, you can just see the room light up. Eureka. That’s journalist gold.
In addition to those unconventional random moments, you also get to see trends unfold right before your eyes. Usually the trend will start with the first day and continue through the end. This year it’s going to at nauseum questions about the pending strike and what that will mean for business.
Well I best be going - and will blog more about the TCA as it gets rolling.